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Bad LP CTR (17)

06-18-2015 03:56 PM #1 novemberspartan (Member)
Bad LP CTR

Hey Everyone,

I've been doing my first facebook campaigns. I've been getting terrible LP CTR. For example in 100 views I'm getting <1% CTR. What's your opinion of this? Could it be bad ad copy or does the lander just suck?

06-18-2015 03:59 PM #2 cmdeal (Veteran Member)

What CTRs were you expecting?

06-18-2015 04:04 PM #3 cbrughmans (Member)

1% is actually a great CTR on Facebook to be honest. Also in order to get accurate and representative data, you should get at least 10,000 impressions to make some conclusions.

06-18-2015 04:50 PM #4 novemberspartan (Member)

I was told by a friend that he consistently gets 5% LP CTR with the landing page I'm using. That's why I'm thinking there's an issue...

06-18-2015 05:00 PM #5 wiifmdude ()

And what is your FB Ad CTR ?

06-18-2015 05:26 PM #6 novemberspartan (Member)

Facebook Ad CTR is approximately 10%

06-18-2015 05:27 PM #7 novemberspartan (Member)

I think I'm just going to scrap this offer. It's a skin offer. I'll probably go international (outside the US) because its more newbie friendly.

06-18-2015 10:14 PM #8 wildfing (Member)

cbrugh.... 1% CTR from FB is NOT a good CTR at all, where you got that info from is beyond me!

06-19-2015 11:46 AM #9 acepowermarketing (AMC Alumnus)

why not test out a few of your competitors landers so you can see things in a better perspective? it could be that they are able to make $$$ from a low ctr, or could be that your lp requires alot of improvements. there are so many variables to test, its better to have some sort of framework

06-19-2015 02:56 PM #10 Karika (Member)

Quote Originally Posted by wildfing View Post
cbrugh.... 1% CTR from FB is NOT a good CTR at all, where you got that info from is beyond me!
+ 1 it depends on what kind of offer your running but mine LP CTR is 40-50%

If people click on your ad do they get what they want? Or was it just clickbait.

06-19-2015 07:22 PM #11 wildfing (Member)

Maybe i'll re-word what I said...... If you're running skin on FB then 1% aint a good CTR on the lander nope, nowhere near.
If it was finance or something with a huge payout then maybe it might suffice.

For skin i always aimed for 10%-15% on the lander.

@Karika with 10% on the AD i'm calling clickbait

06-20-2015 03:29 PM #12 wiifmdude ()

It's weird, 10% FB Ad CTR is crazily high I think but your lander really suck after that...

Could your Ad be "deceptive" compared to the LP content / offer ?

07-01-2015 07:01 PM #13 sleenirvana (Member)

All ads are deceptive LOL

07-02-2015 10:05 AM #14 desteny (Member)

With 100 clicks, you cannot determine lander's CTR, there is no way this is enough traffic to see stats. 500 is minimum data I would (almost) trust and keep in mind, this also changes daily/hourly.

In skin niche, which is not higly targeted and ripped lander -> I would expect minimum of 7% daily avarage(no day parting). Decent and fresh campigns usualy pull 15-30% of lander's CTR.


Whoever said 10% CTR is clickbait, you are wrong.

07-02-2015 10:30 AM #15 affiliaxeguy (Member)

Take in mind that your friend is probably getting higher CTR because he might have different audience targets.
try and get from your friend what is his reach (how many user will be expose to the ad) or in what groups he is getting this 5% CTR

regarding 1% CTR for some campaigns like cbrugh says is quite good CTR.
take in mind that a lot of the offers you guys running on FB have already been out there for some time so a lot of users already saw the ad or the brand before and become irrelevant although your ad is keep on showing on their news feed.

07-02-2015 11:35 AM #16 caurmen (Administrator)

On the statistical significance front: you can draw some conclusions from 100 impressions to a landing page.

In this case, you mention that your CTR was less than 1% after 100 views, which logically implies it was 0 (since you can't have half a clickthrough).

Now, at this point, the timeframe over which those clicks came in becomes important. If it was over 10 minutes or so, you need more data, since CTRs do vary by time of day.

However, assuming that neither of those things are the case - say this is 2 days' data - we can use a statistical significance calculator to predict your future CTR.

There's a good one at http://statpages.org/confint.html .

Plugging those numbers in there (100 views, 0 clickthroughs), we get the following results:

With a 95% certainty, the LP CTR will be between 0% and 3.62%.
With a 99% certainty, the LP CTR will be between 0% and 5.16%.

What does that mean in practical terms? Take the amount you're spending per landing page impression, then divide that by the maximum expected CTR. That is the LOWEST amount a clickthrough to the offer page will possibly cost you with this lander.

Now, assume a really optimistic CVR - say, 33%. If you got that CVR, would you be profitable given the cost of clickthroughs to the offer page?

If not, there's no point running the lander much further. You're almost certain to lose money on it.

I'm usually a big proponent of getting statistical significance for your data, but it's also important not to run your campaign way past the point of statistical significance. If you do that you're throwing money away.

07-05-2015 05:30 PM #17 bigtimesupermarket (Member)

Quote Originally Posted by caurmen View Post
On the statistical significance front: you can draw some conclusions from 100 impressions to a landing page.

In this case, you mention that your CTR was less than 1% after 100 views, which logically implies it was 0 (since you can't have half a clickthrough).

Now, at this point, the timeframe over which those clicks came in becomes important. If it was over 10 minutes or so, you need more data, since CTRs do vary by time of day.

However, assuming that neither of those things are the case - say this is 2 days' data - we can use a statistical significance calculator to predict your future CTR.

There's a good one at http://statpages.org/confint.html .

Plugging those numbers in there (100 views, 0 clickthroughs), we get the following results:

With a 95% certainty, the LP CTR will be between 0% and 3.62%.
With a 99% certainty, the LP CTR will be between 0% and 5.16%.

What does that mean in practical terms? Take the amount you're spending per landing page impression, then divide that by the maximum expected CTR. That is the LOWEST amount a clickthrough to the offer page will possibly cost you with this lander.

Now, assume a really optimistic CVR - say, 33%. If you got that CVR, would you be profitable given the cost of clickthroughs to the offer page?

If not, there's no point running the lander much further. You're almost certain to lose money on it.

I'm usually a big proponent of getting statistical significance for your data, but it's also important not to run your campaign way past the point of statistical significance. If you do that you're throwing money away.
Agree. I've worked with data a bit in previous jobs and I think the 10k impression minimum rule I've been hearing on this forum is WAY too strict.

If you're familiar with the data in your campaigns, you can guess with 70-80% certainty whether something might work at 300-500 impressions. And that's not even using the extremely handy calculators Caurmen posted. This is very important for affiliates on a budget.

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