Hello Guys!
Would like to get your advice regarding to traffic selection. I am planning to set up my first mobile campaign.
I have selected Win Macbook AU offer, got two different landers ready ( 1- Facebook Type, 2 - Survey Type ). Also I have got banners ready.
I was thinking to start with Display traffic as mentioned in STM tutorial ( millennialmedia or either decisive), but some guys from skype mastermind group recommended me to start with pop traffic. So I got a bit confused. Would be great to get your advice. Which traffic source is better for begging.
Please share some thoughts.
Thank you,
Exit traffic in other sweeps works well. As well as normal banners. Pops not so much IMO.
We are looking for Spanish speaking sweeps (ES, MX, CO, etc) with a focus on cars - if someone could help me out, that would be awesome. Can do 3,000$ a day in conversions.
@beemarkt, I would advise you test pop traffic. There is a number of good pop traffic sources like adcash, popcash, popads etc. Just add me on Skype and I will help you out (vladimir.rusyayev).
Pop traffic is a good way to start due to the low cost and high exposure, but most of the time traffic quality wont be that high so conversion rates will be low.
while display traffic cost more its more "targeted" as the users who clicks on it are interested in what the banner says/shows while Popping the LP will also count as click but the user haven't really showed any interest (at least at the start)
the decision at what to start with should be with what you feel more comfortable.
if you have the option i would test both methods parallel and see where do you get best results.
Thank you !
Found it useful
i would do pops first to get your landers sorted. then you can add the banner variable.