Ask The Experts: Dan Ariely (16)
Want to ask questions of a world-reknowned expert in behavioural economics, irrationality, and psychology?
Dan Ariely is the New York Times best-selling author of "Predictably Irrational", professor of behavioural economics at Duke University, and a repeat speaker at TED where his talks have been watched more than 7.8 million times. If you want to know why people buy, spend or choose as they do, he's one of the best people on the entire planet to ask.
We'll be asking the STM community's top questions to Dan in person in a few weeks. If you'd like to have your question answered as one of them, post it in this thread. We'll select the best questions from the ones submitted - so get yours in now!
Don't know what this "Ask The Experts" thing is? Then read this thread to learn more about STM and AWC's new chance for you to ask questions world experts your questions!
Otherwise, post your questions below!
Hello Dan,
1. What have been the most effective behavioural hacks you have found when marketing and promoting your own books and blogs?
2. If you were to advise any one company in the world on how they should change their current advertising activities to get the maximum impact, which company would that be and what would you recommend they do instead?
3. In your view, which company would you consider the best in the world for fully taking advantage of behavioural insights to market their products and services?
Thank you!
hi Dan,
after many decades studying systematically irrational behavior, what continues to amaze you?
If you could predict irrational behavior, would life still be worth living?
What are some the best ways new affiliate marketers can use insights from behavioural psychology to overcome some of most common pitfalls ... such as procrastination, fear of failure, making emotional campaign decisions?
knowing we have these unsolvable predictable repeatable mistakes(Are we in control of our own decisions?) in our even more relevant business based on the knowledge economy (what makes us feel good about work?),
how can we structure a work environment that is
1. self sustaining with minimal input from owners
2. self GROWING due to to employee interests being increasingly better met from their own activities.
3. develop a employee-employer understanding that this is for their best interests because some of these methods are clearly employed by many companies involved with ethical issues.
4. develop industry specific studies we can conduct to better identify the top 3 variables that we can work on, preferably modeled after successful companies.
i noticed that many big network marketing companies have been employing methods that makes use of many concepts you discussed and we are in the process of extracting the essence of that, molding it into suit our business as an attempt to increase employee motivation and end quality of work produced.
Not entirely sure how to phrase this question, but would love to see Dan do an analysis of a rules lander and tell us why he thinks (even though we have gone trough it many times) it works (what is actually happening in the users minds) and how/what would Dan change or redo in order to improve it?
My question
"There's a thousand books on Psychology and irrational behavior, what makes your book stand out? In your opinion, why did you sell 7.8m copies compared to only a few thousand for all the other authors? Was there a lot of paid-advertising involved to get there, or did it go 100% viral?"
Just read his movies are watched 7.8m times, but probably his books have sold in the millions as well so the question remains :-)
Which of the 5 stages of awareness do you like most, and on which type of advertising medium?
Which types of irrational behaviour cause the most bottlenecks within businesses (especially tech) and how can these be changed or avoided.
One thing I like about this series: so far, before it has even begun, it's bringing out the best in people - some of the questions popping up are keenly incisive and demonstrate that a lot of affiliate marketing minds truly stand apart from those typically residing at even world-renowned marketing firms.
There are so many brilliant thinkers out there who should be running marketing agencies, not competing with their branding ad spend!
Behavorial analytics is beginning to be used in mobile gaming companies to increase revenue through sales for their virtual / inapp items. How can we apply behavorial analytics to receive more or better actionable insight to fine tune or target our marketing campaigns so we can make more $ ?
Hi Dan, Im a big fan, so having this opportunity has me VERY excited.
Im curious about some of your decision making process with testing, can you tell us how you determine if a decision is guided or misguided, rational or irrational and how you apply that data to the simple tests that you conduct.
In the digital marketing/advertising landscape the focus has rapidly shifted towards mobile mediums. Now, the majority of content digestion, gaming, video-watching etc. occurs through mobile devices - or soon will.
There are quite a number of pertinent differences between a consumer browsing a site on a smartphone while on a train versus watching TV or browsing the internet at home. However, most psychological principles and behaviours typically used to great effect by marketers will still apply.
My question is: In your opinion, what behaviours and psychological processes will differ the most for consumers on mobile devices versus traditional counterparts, and consequently what key things should the prepared marketer be mindful of when addressing these mobile consumers?
Hey Dan,
Greeting from Israel!
How can we adjust and match the models you're talking about in your book (Predictably Irrational), of "anchoring" new thoughts/mind states to customers, on the online advertising world?
Specially on our landing pages, which are actually function like sale speech? What would be your highlights?
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