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How do you fight click loss on pops? (5)

06-18-2015 04:26 AM #1 erikgyepes (Moderator)
How do you fight click loss on pops?

Hey guys,

I'd like to get some inputs/ideas how do you fight click loss - or at least what are our possibilities to minimize it?

I recently did some quick calculations and I figured out that I'm losing 5 figures every month only because of click loss. That's pretty bad, isn't it?!

The click loss is however I believe pretty usual (for pops) - around 25-30%. But with volume the numbers build up pretty fast.

Some of my ideas so far are:
- remove tracker to save redirects
- optimize landing pages even more
- find local hosting in the geo where I'm advertising

But I believe you have some more/better recommendations, let's mastermind!

Thanks.

Erik

06-18-2015 05:32 PM #2 riverdog (Member)

Not sure what type of tracker you're using, but a big help for me was when I just used the actual IP address in the tracking URL, so no DNS lookup or anything takes place on the initial clicks. Saved about 10%.

06-20-2015 06:09 AM #3 erikgyepes (Moderator)

I'm using Voluum with custom domain, you think it will work?

It sounds so easy and powerful trick!

06-20-2015 06:16 AM #4 stitch (Member)

Definitely won't work with Voluum, going direct to IP will only work if you're self-hosted.

06-20-2015 06:20 AM #5 lanikai87 (Member)

I think someone else mentioned it but probably use Voluum to see what's working and then send the traffic directly to the offer/lander once you know what's working.

Have you tried any other trackers? It may be a problem with Voluum. I have seen similar issues but not sure if it's specific to Voluum or not.

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