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Are landers for every campaign? (4)

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Hi there! Newbie zone, newbie question!

I'm about to launch my first campaign - Pin submit. Shouldn't I be aiming to lower the number of clicks to a conversion, instead of increasing it with a lander in between banner click and a conversion?

For example:
1) Click banner, load lander
2) Do some action on lander (minimum one click), load campaign page
3) 3 clicks on campaign page (quiz to win an iPhone)
4) submit mobile number on campaign page
5) reply to Confirmation SMS

If I eliminated the lander page for this campaign, wouldn't it decrease the number of clicks and increase the change of a conversion? What's the purpose of a lander for campaigns then?

Thanks for helping this newbie out!

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caurmen explained it here http://stmforum.com/forum/showthread...dge-To-Victory.
Charles also wrote about it http://charlesngo.com/situations-whe...landing-pages/

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having same issues

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Thank you! Charles answered my question perfectly!

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