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When STMers says "The Offer Sucks, Try Another One".... (8)

06-17-2015 06:41 PM #1 bigtimesupermarket (Member)
When STMers says "The Offer Sucks, Try Another One"....

What do they mean by that?

I get they mean to try a different offer, but why would the offer be worse compared to a similar offer? Does it mean the offer's landing page is no good? The incentive they're offering is no good? Something else? Which one do you find is more common?

06-18-2015 12:40 AM #2 cmdeal (Veteran Member)

Could be lots of things, really.

06-18-2015 06:00 AM #3 vortex (Senior Moderator)

Here are some reasons off the top of my head:

-The offer is saturated - lots of affiliates have been promoting it and chances are some of the visitors that see your ads will already have installed the app / signed up to the offer before.
-The offer is old - you'd be competing with affiliates that have had a lot of time to optimize their banners/landers/placements/bids/targetting options etc.
-The offer doesn't convert well enough for its payout - the offer page isn't enticing enough to convert the visitor, the advertiser's backend funnel isn't effective enough to squeeze money from each lead, offer page / redirection times are too high, etc. etc.
-Too much lead shaving/scrubbing going on behind the scenes

And then there are factors that are not intrinsic to the offer itself: You may be running the offer on a traffic source that doesn't convert the best for the particular offer type, for example.


Amy

06-18-2015 06:17 AM #4 bigtimesupermarket (Member)

Is there anything you can do if the offer page looks shady or the form is too long? Have you found good landing page copy to overcome that, or should you always expect a lower CR?

Also, are there any techniques to recognizing lead shaving?

06-18-2015 06:31 AM #5 vortex (Senior Moderator)

Quote Originally Posted by emanfrost View Post
Is there anything you can do if the offer page looks shady or the form is too long? Have you found good landing page copy to overcome that, or should you always expect a lower CR?
The question I'd like to ask though, is this: With so many offers out there, why would you want to spend time on making a particular offer "work"? That doesn't sound like the path of least resistance at all.

Having said that - some affiliate networks and advertisers are willing to custom-make offer landing pages for affiliates. Typically this is done for affiliates that are doing volume, but if you have good suggestions on how the advertiser can improve their offer lander, it wouldn't hurt to make those suggestions to your AM.

And there are certainly things you can do with your own landing page (aka bridge page) to make the offer convert better. But again, why not couple your good lander with an offer that converts well as opposed to busting your ass optimizing your lander to compensate for a bad offer?


Amy

06-18-2015 09:27 AM #6 affiliaxeoran (Member)

I agree with Amy.

If the offer doesnt look appealing to you (LP, Form, whatever) than why run it? Most chances are that users wont find it appealing as well...

But, if you really feel an offer has potential but needs to be worked on, let your AM know. If you come up with good points than maybe something can be done with the advertiser.

06-18-2015 03:47 PM #7 memori (AMC Alumnus)

Most of the time, they dont make money with it, but doesnt prove that you also cant.

Should test and feel the process finding the correct path

06-18-2015 07:14 PM #8 iAmAttila (Veteran Member)

Quote Originally Posted by cmdeal View Post
Could be lots of things, really.
What he said.

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