RightMedia Exchange (11)
Does anyone know how much it cost to use Right Media Exchange Platform as an agency to buy and sell premiun traffic?
no, but I would say that its a rather easy exchange to access so not sure why you would want to get a seat on it....that said its not gonna be cheap.......
adbyer has all that inventory, as does adready.....and the markup isnt that much....not enough to make or break a camp...
traffic sucks.... couldnt get profitable!
Originally Posted by polarbacon
How is Rubicon's traffic quality? Can we get good margins on it?
Rubicon is an exchange. I think its still the biggest.
Rubicon has good traffic but it's very hard to manage in my experience. RMX blows for the most part. You can buy the same inventory through 50-100 different ad networks and it always sucks.
We pay $50,000/yr. I'd recommend using services like AdBuyer.com until you're sure they're fee is more than that ;-)
100,000 a month minimum spend, and you have to be accepted is what they told me when we applied a few years ago. They're not super receptive to new partners.. especially if they're affiliates...
Right Media is a monster. 95% of seated partners don't even understand how it works. The traffic is far from premium, and their support sucks. You need to make use of the API to improve campaign setup processes and targeting. That being said, once you tame the beast, there is a lot of traffic, and it definitely works for particular offers. We have been seated for three years and have built a lot of technology around RMX, and have spent many hours building relationships and linking with other seats.
Getting seated is pretty hard now I believe, but not impossible. If you are interested I have heard its easier to get seated via the Asian and European offices rather than the US. I imagine you will be looking at around $20,000 minimum spend + adserving, and a 12mth commitment for a new seat.
Hi Marcus,
Thank you for your excellent post...i am interested to graduate to mediabuying at Adsonar/AOL etc after getting experience in adbuyer platform...could you please advise...if it is worthwhile... as there is very little support at adbuyer...many thanks
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