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Differences between the mobile traffic sources (6)

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What are the differences between all these traffic sources?

I've come up with one or two thoughts on what might be different.

- Each traffic network offers different placements, different apps/sites to place ads onto.
- Some traffic network offers pop traffic and banner display traffic.

I feel like I hear these terms like RON or POP and I'm not sure what they're referring to.

I saw a youtube video recently about setting up mobile ad campaigns, and that starting off with mobile as a newbie that you should work with POP traffic networks(Zeropark,Popads,Popcash) just to test landing page performance, and then move on the interstitial ads(airpush,startapp,decisive,inmobi) and then to display ad traffic(Decisive, Go2Mobi)<---display meaning banner display, right?

So, what I'm getting out of this is that I should test landing page performance on pop networks and then move on to networks like Decisive to test banner and landing page performance.

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Hey man,

You have to define "these", there are so many sources to make any distinction.

RON = Run of Network. Basically your ads will be shown to all publishers they have access to.
Pop = Pop under / Pop up traffic. Users see your landing page as a pop under or as a pop up when they visit the website. Think of the extra windows that open up when you try to jerk off to porn

You can find the basic terms here: http://stmforum.com/forum/showthread...n-the-IM-World

Yes Decisive and Go2Mobi are display networks. Means banners. You are right.

Its a nice strategy. Find the best landing page first, then take that landing page and angle and create banners to match the flow. Display is much more than that, but this is one approach.

If you haven't already, read the articles in the Newbie zone, they are short and sweet and gives you a quick start: http://stmforum.com/forum/forumdispl...he-Newbie-Zone

Good luck!

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- Volume and quality of first party & placement in the chain vs. pure play RTB
- 3rd party supply sources
- Data: first party capabilities, ecosystem vendor relationships, pricing, inhouse data science/product
- Platform: UX & speed are a big issue at scale, reporting capabilities, whats above the hood vs. below
- Ad units & differentiation: display/other iAB/native/proprietary ad units and innovation etc
- Ecosystem preferential treatment if they have the demand to warrant it
- Support

Additional layers relevant to an affiliate:

- Traffic profiling

Some DSPs/Networks will automatically bucket what they believe to be an affiliate campaign into a pool of inventory that will accept it. Most do it this way. Others manage affiliate campaigns based on ad quality and the ad quality requirements stipulated by supply sources/publishers. Sometimes they'll leave it with publishers to draw the line.

A lot of DSPs in particular are often overly cautious as there's a common belief that the exchanges heavily policy everyone. That's not exactly true and there's generally a place for most campaigns on most exchanges excluding AdX (absolutely always without any exception so fuck you) and Rubicon.

However some exchanges like to know when an affiliate campaign is entering the exchange. This more has to do with publisher level ad quality settings and not so much a bias against affiliates, however there's a good reason why they want to know (we're trouble a lot of the time).



Some networks/exchanges will make allowances for more aggressive campaigns you just need the support to access those inventory pools and occasionally the insights from the supply source to speed up time to a working model. Some will even help you comply with premium requirements and help you scale but not after you've already proven that you've got the capacity to scale.

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I think it would be useful for a glossary of terms for newer guys and maybe an STM University that walks you through the bare bones. I know many of those education pieces exist so it'd be worth digging around as most of your questions and more will probably get answered.

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Your reply was very insightful, I had no idea that DSP's would send affiliate campaigns into specific pools. That's something to work on.

I think its already covered here: http://stmforum.com/forum/showthread...n-the-IM-World and here: http://stmforum.com/forum/forumdispl...he-Newbie-Zone

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So my knowledge might be a bit specific, but when the campaigns are approved, we categorize each campaign according to an IAB taxonomy (http://www.iab.net/QAGInitiative/overview/taxonomy). The publishers then have the ability to block entire verticals. Basically, we are just abiding by the rules outlined by the exchanges & IAB. We can't re-categorize something that it isn't (ie relabeling a dating offer as a gaming offer), as that is against the compliance policies of the exchanges. We do not do anything else to categorize offers or segregate advertisers.

We don't have specific bans on any verticals (except adult of course) but it is definitely harder to get some verticals approved than others. However, we have an awesome support team who will work with anyone & everyone to get their campaigns approved

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Home > Paid Traffic Sources > Mobile