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Email Opt-ins from Mobile Pops - worth it? (5)

06-15-2015 01:27 PM #1 bkk_lax (Member)
Email Opt-ins from Mobile Pops - worth it?

I'm generating between 5-6k opt-ins per day via PPC and PPV and monetizing via our email platform thereafter.

With over 70% of our emails being opened from mobile these days and the performance of those mobile email clicks from an EPC perspective still pretty strong, I'm thinking that focusing some attention on mobile pops might be a worthwhile endeavor to get cheap, quality opt-ins (as my email stats prove that targeted users will fill out a form on their smartphone).

Does anyone have any experience with capturing email opt-ins with mobile pops? And if so, what was your experience on the quality of the data? Would appreciate anyone's advice or perspective.

06-15-2015 02:38 PM #2 pain2k (Veteran Member)

Don't see an issue with that. Keep building your lists.

06-15-2015 02:58 PM #3 cbrughmans (Member)

Are you building up your list via sponsoring or coreg campaigns? Is it SOI or DOI?

06-15-2015 03:04 PM #4 bkk_lax (Member)

Quote Originally Posted by cbrughmans View Post
Are you building up your list via sponsoring or coreg campaigns? Is it SOI or DOI?
Building up the lists via our internally developed landing pages/opt-in forms. We mail single opt-in but clean first with ImpressionWise.

06-18-2015 04:47 AM #5 raymondduke (Member)

The best way to find out if it's worth it?

Test.

What type of follow-up do you have for the opt-ins?

Email marketing is primarily about the follow-up.

The relationship you develop with your contacts is also important.

The options are endless when it comes to emailing your list.

Let me know if you need any help, I write email copy and generate email leads (my mentor once handled 280,000 cold email leads ... per week ...and studied the data behind what does -- and what does not, work at scale).

I'd gladly give you some initial input and help, if you want.

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