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INDONESIA: 4 reasons why It's HOT for FB mobile app advertisers (7)

06-15-2015 12:13 PM #1 franco12 (Member)
INDONESIA: 4 reasons why It's HOT for FB mobile app advertisers

In its 2014 yearly report, Appannie.com says, that Indonesia is a market to watch.

We strongly disagree. Indonesia is a huge opportunity for Facebook app install advertisers – NOW! In fact, many big app players have been active in Indonesia for a while…here are 4 reasons to be active in Indonesia:

Great Mobile Economy

The macro economic stage for Indonesia’s mobile economy has been set a while ago. Continued investment in telecommunications infrastructure in Indonesia sets the stage for continued rapid growth (1).

4th Biggest Facebook User Base

In terms of Facebook users, Indonesia is huge. Facebook users by country:

#1 – USA 152 Million
#2 – India 109 Million
#3 – Brazil 71 Million
#4 – Indonesia 61 Million
(2)

Additionally, the smartphone penetration in Indonesia is great for a developing country. According to statista.com, its around 22% and growing rapidly. That’s about 50 million Indonesians with a smartphone (3)– TODAY!

CPI’s (Cost Per Install) are still relatively low (4) compared to developed countries. You can still get CPI’s of less than $1 for utilities, launchers and other light apps.

Combining the huge number of Facebook users with a high smartphone penetration and relatively low CPI’s makes Indonesia very attractive.

06-15-2015 12:25 PM #2 cbrughmans (Member)

What types of campaigns are working well in your experience?

06-15-2015 12:38 PM #3 franco12 (Member)

for some weird reason, it posted the the post 2x

here's what works:

http://stmforum.com/forum/showthread...pp-advertisers

06-15-2015 03:06 PM #4 chempez (Member)

found the gems yet mate ?

06-16-2015 07:05 AM #5 franco12 (Member)

Quote Originally Posted by chempez View Post
found the gems yet mate ?
@chempez, you want a case study? direct linking to the app store OR using a landing page?

06-16-2015 09:09 AM #6 chempez (Member)

I never did direct linking for app install before. It would be great if there's any successful direct linking campaign study case.

06-16-2015 09:34 AM #7 affiliaxeguy (Member)

I totally Agree with Franco on that saying - "Indonesia is a huge opportunity for Facebook app install advertisers – NOW!"
and i will even add that the opportunity isn't only on Facebook.

I'm seeing for the past few months a rapid growth in revenues generated by my affiliates on Indonesia offers from Mobile apps and Utilities to Desk top games and also dating.

So its better to attack that Geo now while bids are still low and enjoy the growth of that market.

P.S
Great Post Franco as always you bring a very useful info to the table

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