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FB replacing my Ads Title and Call to action by the App's official title ?? (18)

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Hello guys,

Apparently FB has decided that I'll have a hard day... after the scheduling disaster, is seems that now FB has replaced my Ads title by the official App Title... same for the Call to action & URL.

Basically I only have control over the IMAGE + BODY of the Ad, wth ??

Any idea ?

Cheers,

PS : I've done all perfectly during the review process i.e. bypass my aff network

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Hmm, maybe I don't get your question ...

Let's take a sample: DU Battery.

They run this app install ad on FB in Russia.

They translated everything, but ads title remain in the original google play store format (i.e. in EN and not editable)

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Well with my Ad it's like this :



Basically :
- the Headline is NOT mine, but the one taken from the Play Store
- The 2 texts below the image are NOT MINE, but taken from the Play Store too

Only the BODY is correct.

It's for a mobile Ad, I forgot to say...

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You need to use a lander. FB will detect that you DL to App store.

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so you'd like to change the text that is "NOT MINE"? correct? if yes, that's impossible :-(

FB dictates it to all advertisers - even the biggest.

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Do you manage to ads approved WITHOUT cloacking?

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Thanks franco, yes that's what I wanted to do... or to be more precise : as I've had to fill in these fields in the Power Editor I wasn't expecting FB to overwrite what I wrote in these fields...

I guess it's another bug from PE : why does it let me enter stuff that won't be used later

Does using a LP really solve this issue ??

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yes, creating a MobileNewsFeed ad targeting Android OR iOS only (for app install ads) in PE gives you a bit more flexibility.

it looks something like that:



I'm curious to hear "deondup's" experience in running those kind of ads WITHOUT cloacking.

I'm not expert in cloacking

- if there's not need to cloacking, I might consider it
- if you must be cloacking, I would avoid it if possible. FB can kill your account

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Actually it doesn't give you more flexibility... I did fill ALL FIELDS in the PE but at the end FB only used my Body copy and my Image, all the rest is taken from the Play Store...

So the "added flexibility" is fake : you have tons of fields but at the end FB won't use what you entered in those fields.

Now I'm stuck with another issue : yesterday I created a campaign with "Website Clicks" as goal to promote an App install... and today the PE won't allow me to save an Add pointing to the Apple Store if the goal isn't set as "App Install"...

Did this just happen during the night or what ?

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OK : Problem solved !

For the folks not living in the US you need to know this :

- The Power Editor preview tool, does a Preview "from the US"... so if you have GEO rules to send people outside your target country directly to the Play Store, then the PE will replace your Title, URL description & call to action text by the one of the App inside the Play Store

- On the contrary, the basic "Ad" tool from facebook (the one accessible through a URL similar to this: https://www.facebook.com/ads/manage/summary/adset/) does a real rendering of your Ad (assuming you are in the country targetted)

This explains the why of all this mess :



Weirdly I haven't seen this mentioned elsewhere.

Cheers,

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thanks for sharing.

are you linking to a landing page now? and if yes, did FB approve it?

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Working with a prelander is the only option - also gives you more angles to test once campaign performance starts going down

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No, I try to keep things simple right now ;-)

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Hey Chris,

Could you explain this ? I don't really see why a prelander would change the way the PE work, especially if I want to use a GEO redirection.

Basically it seems like: Out-of-Geo redirect = PE sees the Store URL (obviously that's only for campaigns outside the US)

Cheers,

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Use a lander >> create campaign >> after approval change out to DL

Make sure you set your GEO rules in your tracker

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The issue here is simple and two-fold:

1) you need to know that direct-linking to an app store destination causes Facebook's automated systems to switch the ad objective to "Mobile App Installs" which changes the ad type and scrapes ad information from the store, much like when you try to share a link on your timeline.

2) geo-redirection by an affiliate link will send people bad places...

In both cases the problem is really with your setup and approach, not with Facebook. Where there automated systems check from is irrelevant as is there automated ad editing - in the end it's your job to make things work the way you want.

You should not direct link to the app store, use a pre-lander to prevent Facebook's automated systems doing what they do. This isn't an issue of keeping things simple, it's one of correct procedure and process.

Similarly, you should never leave a system that's not in your control to do geo-redirection. You should control this at your end before anything else ever gets a chance. Period. Failure to do this will see you kicked off Facebook before you even know much about the systems at all.

You should see http://stmforum.com/forum/showthread...rs-on-Facebook

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Thanks Zeno but in the meantime I've found out my mistakes and now it's all working flawlessly (at least technically... not financially lol).

The best combo is the setup you describe in your link + adding a URL parameter (e.g. review=) to handle the new Ads approval when the campaign is running (you gave me the trick in the FB noob Guide / tracking post)

Cheers,

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Yeah I figured you had sorted it all out by now :-)

Just posting to help anyone who finds the thread months from now, as they do!

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