quick tip: where to find copy for your Facebook ads (6)
Hey STM,
Raymond here. Got a quick tip I want to pass along to you; it's about where to find ad copy for your Facebook ads.
I see a lot of people using the ad copy from the offer itself - which, as I'm sure you can imagine, isn't the best copy for your ads. For example, some people will use a bullet point from the game ad for their copy. I can't say for sure that this won't work better than what I'm about to recommend (you should always test), but using my suggestion will likely lead to higher CTRs and lower ad costs.
The reason why this works is you're using the words people use in a conversation in your ad - instead of the marketing-speak that turns people away. And where exactly do you get the copy for the ad if you're not using copy from the offer itself? Communities, reviews, forums, and even the comments section of the offer's Facebook page. If you think about your ad as a conversation, and not a billboard, you'll have higher conversions.
So the next time you write a Facebook ad, spend just 10-15 minutes and look at what feedback people have about the offer. The first place I'd recommend looking is the comments section of a Facebook post. For example, if I were to write an ad for this offer called Tasty Tale, I'd look here: https://www.facebook.com/tastytalegame?fref=ts. I'd then look at the comments on the page, and write my ad according to what gets people to react.
This requires some thinking on your end, but the result is an ad that gets the click and conversion in a way that feels like they're not being sold.
Raymond, I think you should give us an example of your writing from those comments, I'm curious how you would write it 
P.S - I will have a bash
Title: Add me, Add me, Add me
Description: Add me, Add me, Add me
Sorry I had to do it mate but joke aside i'm curious 
Haha, this is what I get for picking a post at random and then realizing it's not the greatest example. Let me see if I can still make this work. (Queue Rocky music).
First thing I'm noticing: the app calls the audience "chefs". If I were to write an ad, I might start off with something like "Attention: Chefs!"
Next: the response rates are high when the audience is presented with a challenge; like, "Find what's missing in this picture." An example ad might say something like, "Attention: Chefs! Can you spot what's missing?
Finally, after looking at the rest of the posts and the copy, I might go with something like this:
"Attention: Chefs! Can you spot what's missing? It's not what you think! Solve these challenges by yourself, and add people to your team by leaving a comment below and we'll spread the word for you!"
^ that last part - leave a comment below (in the ad!) will lower your CTR because you'll get non-paid traffic to your ad...
basically, take that "add me, add me, add me" need - and MAGNIFY it in your sponsored post. Ads with comments get more traction because they have more trust and credibility.
I literally just thought of this angle right now, so thanks for comment wilfing. :-)
BTW, if anyone wants to test this out let me know.
Good comeback sir I had to do it and you did well, nice one!
Now you say "leave a comment" will lower CTR, do you mean it will increase CTR because of the engagement thus = organic reach to the ad....
You are correct.
I think I was thinking "lower CTR costs" when I said that...
Yeah, Higher engagement (CTR) lower costs
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