Home > Tracking Campaigns > Voluum

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Voluum cost tracking (10)

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If for example my traffic source bid is Max Bid: $0.0062, and daily budget is $20, how do I track this cost in Voluum? The traffic source doesn't allow the impression pixel tracking, only a campaign url.

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Hey Jon,

Does the traffic source provide the cost or bid token? Which is your source?

Unless the traffic source provides you with that, you cannot track the cost automatically with Voluum. If traffic is bought on CPC basis, you can simply enter the CPC in Voluum to track, but in your case since you mentioned "max bid", its CPM. A less than ideal workaround that I sometimes use to get a rough idea in Voluum is to add the average CPM in Voluum.

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It's PopAds, but I'm unsure if I can track cost token with Voluum.

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You can,

PopAds has a [BID] token. Add [BID] as cost in Voluum. Also make sure that in the Campaign setup, choose "Cost Model" as "Auto" - http://prntscr.com/7frxy2

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Like this:
http://prntscr.com/7fsms2

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Yes, it should be working now, right?

Of course, you have to update the url in PopAds with the new campaign url. The url in Voluum for the same campaign will have the BID=[BID] added at the end of it.

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Aight, think I'm all set now, this will help a lot, thanks!

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Note that, since PopAds is a Pop source, there will be a discrepancy in the costs as shown in Voluum and the actual cost. You can use the cost shown in Voluum only as a reference.

Think of users who would close down the pop-up before the page can redirect.

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How will Voluum calculate the costs since it only knows the CPM bid? Doesn't one need the average CTR to calculate this?

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@arunbasillal Im using go2mobi, can i track cost in Voluum? Offer app install, cpm 0.65.


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