Beginner's guid to Incentivized Traffic (8)
Incent traffic is a way of connecting costumers to businesses. This happens because you promise something to a customer in order to fill out a lead or a sale, so basically the user is required to engage with an advertisement in order to receive some type of reward. This type of traffic is very cost-effective because it brings a lot of engaged user in a short period of time.
Incent traffic is normally driven in the following ways:
- Point and Rewards based Virtual Currency
Points motivate consumers, mainly the point that are earned today but can be used tomorrow. These points can be used as currency for users. The advantage of this is that the users can bring sales and receive more value at a lower cost. The online rewards and also help to bring additional data about the type of costumers they have, which are the best costumers, which costumers buy each type of products, etc…
A perfect example is Zynga with the free games, which did big profits out of it. For CityVille game the users can refuel their energy levels by interact their experience with advertiser ad placement. So basically when the energy is low the ads start to show with an attached task and once this is done then the energy level is rebooted.
- Content Gateways / Content Unlocking
These are sites that want to provide something of value but don’t want to provide it for free. So instead of asking the users to pay for it, they provide a gateway. This getaway can be filling out an offer, downloading a product, register, etc.
In here the site owners and the advertisers with value content were able to have good gains by setting an offer as a popup, to allow access to the sites content.
- Social Incentives
Social incentives can be from rewards for a testimonial, to offering gifts. Applying these incentives can achieve long standing users and high profits. You can invite the followers to submit photos of your products, or give a prize for the best original video, etc. This not only gives a reward to the current costumers, but it also brings in new ones. An important part of the social media campaign is keeping your costumers engaged and keep the interest among your fans and friends.
- Offer walls
In this way the leads are captured by sending visitors to a landing page that contains CPA/CPL/CPM advertisements. The user has the option to act on an offer by taking a survey, watch a video, register… in exchange of virtual currency. These are applicable to almost every traffic source.
If you are searching for campaigns that work well on incent traffic then you need to know that the best types of campaigns are:
- All the campaigns that require the user to register and have 30 days free trial for a product or a service before the subscription. This can be Video On Demand (VOD) type of campaign for example where the payout is higher, or a subscription for a magazine or a newspaper.
- Sweepstakes campaigns where the user has to register on the first page and fill out only 2-3 fields. This normally works well as the user has an easy registration in order to win a product or a trip.
- Survey campaigns work normally work well as the user receives points in games they are playing for example, and points inside a community in order to change them for prizes, or discounts.
- As now almost everyone is using their mobile daily, all the campaigns that are app downloads work very well depending on the type of app. The best app downloads from the point of view of an advertiser are the ones that require install + registration, and this is because the user pays attention to the type of app he is downloading.
Important point: if you're considering running incentive traffic, you should also make sure the end advertiser is cool with it.
Incent traffic can be pretty horrible quality-wise, and running it to an offer that doesn't explicitly allow it is a good way to get in trouble with your aff network.
Ab-so-lu-te-ly
any good source for incent traffic?
I'm a total noob on Incent traffic, would some advertisers consider adult traffic in non-adult offers, a viable option?
Originally Posted by presfox
Duplicate of this :
http://affiliateaddicts.com/searchin...incent-offers/
Hopefully you're the original author.
Originally Posted by wiifmdude
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