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Here are results from AirPush and some questions (17)

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Hey,

I started affiliate marketing recently and first I choose AirPush ad network and created campaigns based on IN market.

Affiliate network : YeahMobi

Offers are as follows

1. UC Browser install Android app
2. Dating offer
3. Battery booster offer

I ran 8 campaigns with having multiple image and some catchy title and descriptions. But havent have got only 1 or 2 conversions.

Spent $10 got 2 conversions $0.70

And I found that if we take average number of clicks which is showing in

AirPush network = 100 clicks

Voluum = 65

YeahMobi = 40

In short was getting around 40% unique clicks.

Question 1: Is it a good idea to keep exploring AirPush? or should I move to another mobile ad network?

Any suggestions on running IN market offers are welcome!

Thanks
Shady

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you spent 10 dollars across 8 campaigns with different creatives? i assume you are also running the network? u are also testing 3 offers?

man you're gonna need a budget of at least 500usd before you can make decisions based on the data.

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Actually budget was decided $10 for each campaigns. One question here is suppose we spent $10 per campaign and got 0 conversion means can we decide is not a good traffic?

A good offer might convert within 50 - 60 clicks maximum?

But yeah I need to experiment more.

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Any test below 200-300$ is not representative IMO, it doesnt give you the leverage to test sufficiently all the angles. That being said, its very hard to get anything profitable on airpush. i'd go for other traffic sources.

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This definitely is not true.

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^^^ THIS ^^^ Airpush has a SHITLOAD of India traffic. I agree with OP above; under normal circumstances you're going to need to drop a lot of money in order to get any actionable data. In all honesty, you're going to need a much better plan of attack if you want to run offers in India using Airpush.

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it will depend on a lot of different variables. what are you testing? offer ? creatives? lander? placements?
all at the same time?

that will cost a lot more than 10 per campaign.

bottom line is, if you're going into a campaign completely blind. You are going to have to pay for data. this will most likely cost you many 100s of dollars. unless you are very lucky.

you need to test creatives. 2-3 usd per creative.

placements: 2-3 usd per placement

i imagine u are DL to start. this will probably not work well, but will at least allow you to minimize your variables so you can get your ctr up by testing different creatives. and black list placements that are terrible.

once u have a solid ctr on the creative. 2%. and some potential placements. you can start testing different landers.

all this will take time and money. and after 100 spend or so, you may find that the offer sucks and then you will try a new one.

AM isn't easy. but it is definitely possible.

once you have more known variables, testing can be quicker and less expensive.

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Thanks for your suggestions. I will talk to AirPush support and will get those done soon.

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Hi @zeroonedigital,

I am trying AirPush campaigns now. Currently I am having -20% ROI. May be I can make that little bit more. But I see there is optimize option . Can you suggest some optimization method using that option to get more traffic?

Thanks
Shady

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Hey hey, congrats on the better numbers but keep in mind that if you're at minimum bid ($.005) then access to the "premium" inventory will be severely restricted. I only suggested it as a starting point in order to see if your campaign/angle has some potential. In order to get more and better quality traffic you're going to need to bid higher on some variables. For India that could mean bidding higher than $.02 - $.03 on select variables. I would be careful about bidding this high with the app install offers you listed unless you have a tight landing page and proven ad copy.

If you want to start optimizing then you can go into the Airpush optimizer and start cutting/pausing variables that are unprofitable. Focus on things like: application, os version, network connection, manufacturer, device, carrier. Just remember that you still need to spend enough $$$ per variable before you start pausing things. So if you're on a tight budget maybe 1-2x payout on "application (app id)" and 10-20x payout on the larger variables (carrier, device, etc.).

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Hey @zeroonedigital

Thanks for your guidance. I was trying to optimize the campaigns using App IDs and Device. But AirPush suddenly stopped the entire traffic on my bids which was $0.002 basic bid.

But If I increase my bid to higher level then my campaigns wont be profitable. I am thinking there is something has changed on their end, may be logic of sending traffic on bids. It was running successfully with filters 2 days suddenly got dropped to Zero impressions.

Do you have any experiences on AirPush like this and what could you suggest to improve CTR?
Thanks
Shady

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^^^ For icon ads you can improve CTR by changing the ad copy and/or changing the icon design. Since you're paying on a cpm basis make sure you go all out with your creatives and that they get the user's attention!

As for the drop in traffic, at some point when enough people are bidding at the bottom traffic will slow down and/or stop. I had a few long term "test" campaigns that were running steady and also noticed zero impressions served today. Oh well.....

Anyhow, I wouldn't focus so much on the loss of traffic. Coming in at minimum bid on every campaign isn't the best strategy long term. I only suggested it so that you could get the ball rolling. Now that you have some indication that your campaign at least has some potential, you should use that as inspiration to improve your campaign (ad copy, LPs, etc.) and try out different ad formats, bid prices, etc. What you did on the icon ads can be applied to the other Airpush ad formats as well.

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Hey @zeroonedigital

I see. I am trying CPC campaigns now in MobFox. I have created different size ads for Dating offers. I would need to optimize it to get at least some profit.

Note: I am not using my own LPs since the offer is having a good LP.

Could you please tell me some tips to optimize cpc campaigns without using own LPs?

Thanks
Shady

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Hey @zeroonedigital

I have one more question to ask apart from my previous one. Suppose we are doing offers for both mobile and desktop using twitter traffic. How I can use URL for both mobile and web separately. Its users choice to use either web or mobile twitter. How can I identify and give proper offer URLs?

Thanks
Shady

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If you're not using a landing page then you're most likely leaving a LOT of money on the table. Perhaps hundreds of percent in ROI lost. I'd reconsider this and suggest split testing a few landing pages. Relying on direct linking is a bad habit and you'll learn nothing of value.

As for optimization, that's a huuuuuuuuge area of discussion. Optimizing on Mobfox will be a bit different from optimizing on Airpush, where you have 2 level drill down capabilities and a greater selection of variables to optimize. In the end it all comes down to feel and experience. You just need to dive in and start doing stuff..... Here's some great info on how to get started: http://stmforum.com/forum/showthread...e-optimization


One option is to use one URL and create rules in Voluum to redirect traffic based on "device type." Mobile and tablet traffic to one path, and desktop traffic to another path, each path containing the proper mobile or desktop version of the offer. Read up on the Voluum rules guide to become more familiar with this feature.

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Airpush has quite detailed reporting which can be truly valuable in optimising campaigns. They provide a wealth of data ... use them!

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Hey @zeroonedigital

Thanks for the advice. I will use accordingly. And the link to get started also helps me. Thanks a ton!

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