Hey guys, I need to write a thesis to finish my degree. So I would like to write about a hot topic which has lots of potential. I would like to be in the space of digital marketing or some kind of advertising. I was thinking of Programmatic advertising or some kind of data driven marketing. I also thought of something like Digital marketing channels for brands in 2015...but that might be too widespread. I also thought of some mobile advertising topic. Maybe mobile markerint channels for brands in 2015. I appreciate any kind of ideas! Thank You!
mkey11
Additional screens as an opportunity for advertising media.
Examples:
Smart TV
SmartWatch
HUDs in cars as well as in-car entertainment.
Where else are screens prevalent?