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My journey to get rich before the summer ends (22)

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Hello!
I now that the title is really optimistic but I really think that goals should be difficult.
Saying that, I have some experience in AM but this is going to be the first time I do mobile.

Things I am going to do first

• Create a mobile mastermind to get in touch with people who are starting like me
• Register to some new networks as mine are not really good for mobile
• Register in Go2mobi

The offer
This is going to be my first, so I am going to ask my manager from Tapgerine:
The offer he recommended was Shopclue India

The campaign
I am going to follow the cookbook main course so I am going to use Lp.
I am going to create 4 different campaigns for one of the angles (Wifi-site/app Mobile-Site/app)
I am going to use Go2mobi as my traffic source.

Banners:


Lp:






Go2mobi
I have created the 4 campaigns and upload the 10 banners in all of them.
Regarding the bid : I am going to use 0.25
(No idea why, but go2mobi manager recommend that)


1º try

Campaign : ShopClue
Traffic : Go2mobi
Payout: 0.30
50% direct traffic
50% lander
Bid: 0.25
Spend :47$
Coversions: 0





Some things I notice :

• Looks like I am paying to much for the traffic, so I am going to reduce the bid to 0.1
• The highest banners ctr is doing 1,83% ¿Is this enough?
• The lander ctr is 7% ¿Is this enough?

What to do next?

I don´t know if It should be a good Idea to reduce the bid and leave it like that for a while till I get more data, or I should start cutting placements, banners or changing the landing?
It migh be a good idea to change the offer? 0 conversion after this data is enough to quit?

Any help would be really appreciated!

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Where are you buying the traffic from? Direct pubs or via a pop network?

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I am buying my traffic from go2mobi

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lander and banner ctr's seem fine. Well they can always be higher, but your main problem is no conversions. So yes you'll have to optimize something to get people to actually convert. That can involve improving banners, landers, offers, placements, etc. There are a lot of variables that need to be tweaked to get something converting. So basically what I'm trying to say is, that banner and lander ctr's could be 100% but with a 0% conversion rate you're still making no money.

I would view this as a learning experience. Try to systematically optimize everything you can. Treat it like a game, see how high you can get your numbers. Don't give up just because it's not profitable. At this point the money you're spending is being used to learn the ropes. Learn lessons from the campaign and record it all. Take what you've learned into your future campaigns.

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or just try different sources than just go2mobi. here's a link to a google doc with an overview of big traffic sources: https://docs.google.com/spreadsheets...1tc/edit#gid=0

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Thanks for the advise. The thing is that maybe the campaign is not converting because it is shit.... That is why I am thinking about looking for another offer. Not getting even 1 conversion is a bit weird after 1k clicks in the offer

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Decisive might be my second option after trying with another offer.

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I've ran Shopclue and I had 2 conversion with 4k clicks, bidding CPM 0.16, total spent $ 24 with Decisive. I decided to kill the campaign
because was not converting at all. After a certain spent without conversion it's a waste of money. However Ssmarketers is right, in starting phase earn doesn' matter,you collect data and experience, you train your eyes to numbers.
I'm now live with a sweepstakes email submit, -74 ROI, maybe it won't never be green but I'm working hard to get better results adding banners, LP,culling placement and testing different bidding. Believe me,it's amazing see little improvements in your campaign each day.
My suggestion is focus on learning the process, results will come for sure. I'm newbie but I can tell you yeah, time to change offer... you spent 156x payout.

I've start working with go2mobi, I can confirm that traffic it's more expensive, I think it's good for higher payout, surely it's better quality traffic.

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I would go with this. Even if the offer is good, you might be running it on a different target network. I am not saying that its not possible, I am a guy who believes that you can sell anything to anyone. But wouldn't it be easier to sell a guy visiting a porn website a dating app as compared to selling him some flowers?

My advise is to you is:

- Stick to the traffic source Go2Mobi
- Pick 5 offers based on volume and test them.
- Forget about landing pages for now, just design 4 or 5 banners per offer, direct link and spend 10x the payout on each of them and see what happens. Spending 47$ on a 0.30$ offer is way too much, I have done that myself.
- After you burn the initial test budget, pick the offer that has the highest ROI. Of course, it will be -ve (unless you are very lucky), but at least you know that the offer can convert for your traffic.
- Now design landing pages and brainstorm fresh angles and test that single offer until you are profitable.

Good luck!

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arunbasillal is right on with not setting up landing pages. You're testing 50/50 LP and direct link. When you're setting up campaigns you can't get an accurate performance of the campaign because some of the banners ads are redirecting to the LP and some are direct link. You want to to test which banners shows the most promise and then start to cull the least promise banners.

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I would work on improving the landing page copy big time. I would recommend reading The Adweek Copywriting Handbook as soon as you can, you'll understand why. Also Cashvertising.

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yeah for the LP. you could do like a fake store, with products. and make it appear as if there is some sort of sale going on. thats ends in 5 4 3.........

just an idea.

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Hello guys! Too many golden nuggets here! Thanks for all the advice!

Some things that I am seeing :

• Go2mobi es freaking expensive. But I am going to stick with it as you told me. What I am going to do is reduce the bid as much as I can always.
• My offer sucks. I left it all night to test the bid changes and I spent another 11 dollars. I only got 1 conversion
• Tapgerine manager doesnt care about me at all.
• Postback url didnt work in Voluum not even in Go2mobi so I dont really know how the conversion happened

What I am going to do next :
[*]Try to find some hot offers, promote all of them with no lander and pick the best one.

Thanks for all the help

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I am gonna have a look right now

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Its a sign. Also finding the traffic that suits your budget within a network is part of "Mastering the traffic source".

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Hello guys! I´m still in the process of creating the new campaigns and also reading The Adweek Copywriting Handbook . Some golden nuggets in it , but looks like is more oriented to newspaper copy and not banners or landers (Where you only find small copy)

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Also read CA$HVERTISNG, it has lots of ideas for headlines. - http://www.cashvertising.com/

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Hello again!
I couldn´t update this post as I had a lot of newbie problems....
First of all, my AM spent days to reply with the top offers.
After that I started using WRW and found some good angles and banners to use in my new campaign (Performance Tool).
I copy some of the angles and modify the banners to make them look as I wanted.
After that I spent more than a week waiting for the banner approval in Clickdealer ....
I don´t know if this is normal or they just don´t care a shit about me.. if someone is reading this post and is a manager who wants to care about me, please do not hesitate in PM

I was finally able to launch the campaign and this are the results:

Traffic : Go2mobi
Payout: 0.20
100% direct traffic
Coversions: 6
Spent 3.28 $

The problem now is that I dont really know what to do next. I think that the conversions are not enought to start optimizing or cutting some placement, are they?

Another thing is that I dont know how can I track the money I spent in Voluum so I can check the roi and all this things.

Any help?
Thanks!

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OK, first thing - tracking your spend in Voluum requires you to use their manual upload feature to upload your spend. Alternatively, you can just use a seperate spreadsheet to keep track of everything.

In terms of optimisation - no, you probably don't have enough data yet. Get up to about $15 spend and you'll have more data to play with.

BTW, are you separating this campaign into app/carrier, app/wifi, site/carrier and site/wifi sub-campaigns? If not, I'd recommend it - see the Mobile Cookbook Appetiser for details.

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Couldn't get in touch with Tapgerine AM ever.

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This time I didn´t separate the campaign as it was a test to see if the offer converted. Should I pause this and start again with 4 campaigns ? Or should I do that after I start adding the landing pages to the campaign??

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Well as you all told me , I left the campaign for a bit more and I now have like 18 conversion. All of them come from the same placement . I am not really sure if I need to spend more money or I should create a new campaign with only these placements and start optimizing banners and also adding landers. Or might need to wait a bit more?



What should I do ? I am a bit lost at the moment :P

Thanks guys

Another idea would be to create the 4 campaigns(wifi/mobile-site/app) using the good placements only...

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