This link says:
"Currently, content ads are only available to advertisers who run campaigns in the U.S., Canada and Latin America. In the U.S. and Canada only, "
So there is no traffic outside of those GEOs?
yes you can run in some countries in Asia as well
this comes from their Help pages
"Content ads are limited to Argentina, Brazil, Canada, Chile, Colombia, Hong Kong, India, Indonesia, Malaysia, Mexico, Peru, Philippines, Singapore, Taiwan, Thailand, United States, Venezuela, and Vietnam. "
France is also pretty big on Bing
I've also wondered what sort of volume is possible, compared to your average country that prefers Google.
There aren't any coverage charts available or something like that?
Bing has discontinued the content network. Now content ads display only in apps in united states. No more web or mobile sites