Home > Paid Traffic Sources > Mobile

---

10% CTR on mobile pops without gimmicks possible? (14)

---

Hey guys,

I've tried many ripped landers and created my own, but the average CTR is far lower than the 10/20 or even 30% some people talk about.
But is this even possible without back buttons scripts or gimmicks?

While the back button script will increase the CTR to 100% , this is of course not the CTR change I'm looking for.

Can the "perfect angle" increase my CTR from 1 or 2 percent to above 10%?

Or are other elements involved even more?

---

I've seen higher CTR with same landing pages in some 3rd tier coutries. 2-3 times increase, for example from 1.5 ctr to 5 ctr. Probably its due that visitors there are not being bombarded each day with hundreds of ads so they pay more attention.

---

This might partially be a verticals issue. Some verticals have very high expected CTR but lower expected CVR - adult springs to mind, for example.

Have you been seeing these results in a couple of verticals, or all across a wide range?

---

I'm just talking about the iPhone 6 sweepstake offer in the UK.
The average bid is pretty high on ZP, so that probably means people are making some money in that GEO.

When I come up with fresh/new landers and a bunch of angles, there must be something that works... right?
But my current results are really bad.

I need at least 10% CTR and a decent CR to even get profitable.
But again, if competitors pay that money, it must be possible...

---

Dennis,

In my experience, the CTR for non adult campaigns are low on ZP in comparison with other traffic sources. For eg. when I run the same lander on PopAds, I get a much higher CTR as compared to ZP.

And as caurmen mentioned, it also depends on the vertical.

This is a shot from Voluum for an adult lander, no gimmicks. Just an entry pop-up and a timer: http://prntscr.com/7eljf0
This one for sweeps: http://prntscr.com/7elllz (The ones with gimmicks are checked out)

On ZeroPark, I could never get it more than 6% or so.

Btw, high CTR doesnt always mean high CR. Show some cleavage and the horndogs will click to see more, they would seldom pay.

To answer your questions:

Yes. I have seen CTR's double when you change headlines / Images and even the CTA button. Never really experimented with a ton of colors, but the design of the landing page DOES matter A LOT. Again, high CTR doesn't mean high CR.

Are you sure that your competitors are selling the same offer as you are? A Geo with a high CPM means that there are offers available that converts well and is making money for someone. Doesn't mean that you can make money in that Geo. I would suggest that you begin with a Geo that has a much lower CPM than UK. Pick offers with a broad appeal that can be sold on wifi. You can easily find geo's with the CPM less than a dollar when you are on wifi.

Good luck man, I feel your struggle cuz I am going through the same thing.

---

Also, increasing bid and cutting placements may boost ctr. On sweeps offers in a 3rd world country I still get around 8% CV! Yes, out of 100 'pops', 8 convertions.
Make sure your lander displays well on most major browsers, devices. And sometimes dont be scared bidding high, you may uncover hidden gem placements.

---

Is there an easy way to see how a website look on all major mobile devices?

---

http://www.responsinator.com/

---

I just used Google Chrome's device emulation by using the proper screen sizes. I could use other special services, but think of it 80/20, it took me really short amount of time to see what was wrong with the lander on a tiny screen, fixed it and roi increased dramatically

---

Wow Arun and Egor! I was just about to reply - but your posts said everything I wanted to and more!

Thanks guys for all the tips!


Amy

---

I'm not quite sure why you're so focused on getting an arbitrary 10% CTR on traffic with generally the lowest user intent of all the sources typically used.

I would focus more on convincing those who do click through to convert by having a better angle/ad copy and a better offer, rather than just trying to increase CTR - more clicks to the offer doesn't mean jack especially if the offer isn't good at converting visitors.

Pops traffic is so cheap because it's crap and users get thrown at something unexpected with no initial intent. Get them interested in the benefits of an offer, not in clicking a CTA...

---

I think its based on his current CR. The landing page is getting a 1% CR. So if he can bring more people to the lander, then more conversions and possibly a breakeven.

---

In some other thread I did a calculation.
It came down to this

$4 CPM with 1% CTR = 10 people to an offer that pays $1.50

This is NEVER going to make me money.
So that's why I asked if people on ZP have ever seen CTR's of 10% or higher with no gimmicks.
Of course with the end goal that they convert at some point.

It would indeed be useless to get 10% CTR without the quality conversions.

---

Hey Dennis,

I've used to be obsessed with CTRs too. I was running sweeps in ZP, in Germany (which is brutally competitive), the CTR was indeed bad, not even 1% even for my best lander (I think it was around 0.8%?)

I've ripped and tested more than 30 unique landers, the results stayed the same. I tried making the adcopy better, injecting more fresh angles into the best lander, results stayed the same. Pretty frustrating huh.

And yeah, the replies above are correct. I went out and tested more stuff other than landers (different traffic sources, different geos, different offers), and the results were significantly better.

Go get them man

Edit: Oh, and I'd want to add on that my CTRs now are nothing to boast about either It's at the range of 3%. Can be better, but end of the day it doesn't matter THAT much.

---

Home > Paid Traffic Sources > Mobile