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How much budget do you need to test a 2$ offer? (17)

06-08-2015 09:50 AM #1 frank1986 (Member)
How much budget do you need to test a 2$ offer?

I have spent 1000$ on a 2$ Subscription offer, I put any placements that can convert to the second campaign, I have test 14 days on this offer.
Until now the second campaign can only cost about 40$ per day with a -10%ROI. I can get profit but the volume is too small.
Every day I will add some new placements to campaign 2 ,but it still can't get enough traffic.
I don't know if I'm on the right way, I'm a newbie.
Usually, how much money and time do you need to test a 2$ offer?

06-08-2015 10:28 AM #2 hlyghst ()

are u testing creatives? offers? and placements at the same time?

are you focusing on sources with room to grow?

is it pops are display?

06-08-2015 10:57 AM #3 frank1986 (Member)

I have found the best offer and landing page,
It's display network (DSP) geo is MY

06-08-2015 11:01 AM #4 hlyghst ()

so is your problem scaling or testing?

06-08-2015 11:45 AM #5 frank1986 (Member)

Scaling, I want to get more cheap clicks, my LP CVR is about 1.2%, offer CVR is 4.83%, my banner ctr is about 1%, my AM told me my conversion rate is good.
What should I do next? Improve LP? Banner? Or test more placements?
My campaign1 CPM is 0.6, win rates is 13%，
Campaign 2 Cpm is 1.5, win rates is 50%.

06-08-2015 12:01 PM #6 frank1986 (Member)

Maybe I should try day parking

06-08-2015 08:23 PM #7 delirious (Member)

Try scaling to a bigger traffic source to get more traffic?

06-09-2015 04:26 AM #8 hlyghst ()

banner ctr of 1% is pretty low. increasing that to 2% will double your profits instantly. ceteris peribus.

i get 4-5% ctr on my banners. so that's possible. Nothing i do would be profitable at 1% ctr.

06-09-2015 01:51 PM #9 Ruby Tunes ()

I would say it's too early to look at day parting - remember that different days of the week will also act differently.

hlyghst's advice is so simple, yet so effective. Now get out there and test some banners!

06-10-2015 05:15 PM #10 cbrughmans (Member)

Its very hard to get it profitable at 2$ as this rate is quite low; we have various offers that pay 3.5$ or more. Reach out to me if you wanna know more. Contact details are in my signature.

06-11-2015 04:18 AM #11 hlyghst ()

i doubt your problem is the payout. the conversion rate is more important.

but like i said above. improving that ctr is the easiest way for that camp to make more money.

06-11-2015 04:46 AM #12 ocean25 (Member)

Quote Originally Posted by hlyghst View Post
banner ctr of 1% is pretty low. increasing that to 2% will double your profits instantly. ceteris peribus.

i get 4-5% ctr on my banners. so that's possible. Nothing i do would be profitable at 1% ctr.
Is that RON CTR or specific placements?

06-11-2015 05:02 AM #13 hlyghst ()

RON ctr. some placements do 15%. but that's unusual.

06-11-2015 05:05 AM #14 ocean25 (Member)

Quote Originally Posted by hlyghst View Post
RON ctr. some placements do 15%. but that's unusual.
Wow that's amazing. My banners get at best around 1% RON. How do I create banners with such CTR?

06-11-2015 05:06 AM #15 hlyghst ()

test a lot of banners. check out WRW. try a bunch that u see around.

06-13-2015 12:53 PM #16 kokofai ()

Wait a second. LP CTR of 1.2%?

It's already telling you that your angle DOES NOT WORK for the demographic you are targeting. If you're running on banner traffic you better make sure to have at least 10% LP CTR. For your existing campaign, I suggest to kill it and start with a new angle.

06-14-2015 07:30 AM #17 frank1986 (Member)

LP CVR is 1.2%, LP CTR is above 20%
This is an antivirus offer, I will try to find more good banners

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