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Exoclick – How to use the SmartCPM tool properly (12)

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Great post! Do You recommend to start my first campaign with cpc then change it to smart cpm if the ctr is good?

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Hey man, thanks for sharing these insights. They make sense.

I have a question for you. How do I get most of the available traffic?

Exo has a tool with which you can see the top bid. Now if I want a good share of the traffic, the common logic is to bid high, right? So what I normally do is that I match the top bid so as to stay away from a bidding war. But lately, even after matching the top bid, I get only about 12% of the traffic. I use a frequency capping of 6 per 24 hours.

Of course, increasing the frequency capping is one way to get more traffic, but its just the same people over and over. Do you know of any other method on Exo to drive more traffic to the same campaign?

(On some networks, creating duplicate campaigns help. However, on Exo as you mentioned, you would be competing against yourself.)

Thanks in advance,

- Arun Basil Lal

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Thank you for the nice feedback!
This is a tricky question. First of all, I have to tell you that even if you work on a CPC basis, your position will be measured with the eCPM, it's how Exoclick works. My advice is: you can make a test on a CPC basis but the minimum rates in Exoclick (for CPC) are pretty high and you will pay what you set (there is no SmartCPC). Working on a CPM or CPC basis also depends on the offers you promote. If you promote one offer only, you should create adapted banners and work on a CPC and with this you are sure the all the clicks have value. Otherwise, keep it CPM!

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Thank you for reading it and stay tuned, there are more insights coming
Their Top Bid Tool is not working properly so don't consider it to be honest. Regarding the example you gave, what spot are you speaking about? Because having a share of 12% on a 300x250 RON is not bad. If it's a Premium campaign and you select only few spots, the share is not well calculated. But if you speak about an In-Video, 12% is nothing. Also, I need to tell you that matching the top CPM puts you in competition with the other top bidder. To avoid this, you need to stay 10% away from him.

To increase volume you have four options:
1 - Increase the bid (if you have the first position already is useless)
2 - Increase the bid (a capping of 6 is already high)
3 - Duplicate the campaign - if you have the first position, it can be interesting for you to bid to get the third but close to the second advertiser (you will force him to pay more and eventually he will leave). The idea here is to find the perfect balance between performance and position. You can make more money being on the third position but this is something that you need to test, duplicating the campaigns.
4 - Broaden your target - you can perhaps try other OS, devices or languages that are not being targeted.

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Hey man,

Thanks for the reply. I am on a PopUnder campaign.

I haven't tried duplicating the campaign with the second highest bid yet. That would be an interesting scenario. I have tried everything else including turning off frequency capping.

I have received upto 60% of the daily traffic on the same geo (for almost the same targeting) but with a different carrier. So I am hungry for morrree!!

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Very good guide.

I like Exoclick but i have click discrepancy with them and Voluum - very bad one.

In any case, your guide is going straight to my Evernote and being applied ASAP. Thanks

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You really don't need Voluum on Exoclick IMO. Their stats is very comprehensive and they also let you rotate creatives in a single campaign. ExoClick is one network that could easily implement the auto-optimization feature. I believe that's happening in the near future one way or the other.

I don't think there is anything more that Voluum can track that ExoClick stats doesn't show you already. Please correct me if I am wrong.

- Arun Basil Lal

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how would a cpm campaign fare right in the middle of the smartcpm campaigns? i noticed that smartcpm campaigns had alot less traffic like the lower part of your report, maybe because i was bidding close to the minimum bid. at the same cpm bid, i got like 4-5x more traffic. strange enough, the CPA was actually the same. so i ended up making more money with cpm than smartcpm.

i tried increasing the cap, the roi usually drops but sometimes it can be better than increasing the bid, gotta test it.

duplicate campaigns didnt really work for me, somehow one campaign didnt get any traffic, not sure why.

how do you know about the 10% rule so that you are not in competition? what if you are bidding just 1% higher? how will the traffic be split? 50/50? 60/40?

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Oh, I gotta test that. They don't let you switch from Smart CPM to CPM once the campaign is made, so I never tested that out. Thanks for the tip mister

And I felt that too, when I switched off the frequency cap, the ROI dropped. But I was still profitable, but only marginally making more than otherwise, so I went back to the previous frequency.

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Thank you for the nice feedback!

We also have a discrepancy between the clicks and the visits on our platform but only when it comes to 3G traffic. They have issues on counting those clicks well.

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I totally agree Arun. Exoclick made huge improvements on the stats they display and you will find everything there. I personally don't use any tracking platform. I also noticed some problems on the Postback. e.g. We had conversions on a specific website that was allocated to another one on Exoclick.

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I worked on Exoclick for more than two years on a daily basis, made tons of different tests and strategies to understand how their "engine" works, also spoke with different people and shared insights. And this is my final conlusion. If you bid lower that 10% more than the next guy, you will share the position/traffic therefore 50%/50%. I hope this information will help you generating more $$$!!

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