When do I tweak my banners and landing pages? (10)
I keep spending, spending spending, and Im not getting any real results.
I will send about 100 clicks to about 8 banners... remove anything that doesnt have conversions and let it run again.
Remove any landing pages that perform poorly. . . but Im still not getting profits.
Im really far from profits actually ....
When do I need to start changing up my banners and landing pages?
What kind of changes should I be making to get the most impact?
You can know when to cut the bad banners & landers with this 2 part guide of Amy.
http://stmforum.com/forum/showthread...Banners-Part-1
http://stmforum.com/forum/showthread...Banners-Part-2
Have you been spying and seeing what other people are running? Tried running things similar?
When starting out I like to test a very wide range of very different banners/LPs instead of a lot of variations of the same styles. This way you cast the net wide and will be more likely to find something that works well which you can hone in on.
You need to have faith in the system: If you keep testing and "beating your control", your banners and landers will continue to improve until you reach positive ROI.
Big assumption here, of course, is that 1)the offer is solid, and 2)the traffic quality doesn't suck.
To be relatively sure you're promoting a solid offer, speak to AMs and choose a few similar offers in the same vertical and test them to identify the best one.
Similarly, test a couple of traffic networks you've read good things about here on STM to see which one converts better / costs less for you.
Once you know you have a solid offer and traffic source, it would just be a matter of testing landers and banners. Like Ruby Tunes said, cast a wide net - test completely different angles; spy and rip/imitate landers that have completely different styles; create banners with different angles and designs. Read threads on STM on how to improve conversion rates for creatives. Improve your ripped landers accordingly to make them convert even better. I've outlined some optimization tips in this post.
If the offer you're promoting is a unique offer that, when it ends, you won't be able to find another offer to replace it - if you've given your best shot but after a few rounds of testing and cutting you're still far from breaking even, I'd give up on that offer.
However, if you're in an "evergreen" vertical such as adult/antivirus/sweeps, where there will never be a lack of good offers to promote once you have some good creatives - then it does not much matter how far you are from profits - as long as you keep beating your control and improving, profits will come.
It's kind of like when you drive from one place to another - no matter how far you are from the destination, as long as you keep driving in the right direction, you know you will get there eventually. It's the same deal with testing creatives.
Amy
Originally Posted by vortex
There's a few threads around the forum with different ideas. This one is probably a good place to start.
how much money have u spent in testing total on the offer? what has been your strategy? how much have you spent per creative? per LP,? per placement?
Originally Posted by oneano
There are TONS of threads on STM that talk about angles, banners and landing pages. Also read some follow-alongs to see how other people do it. Cast a wide net - first test completely different angles and designs, then do fine-tuning of the best angles by making more banners and landers for them. The more you test, the faster you'll "beat the odds" and find something profitable. I don't remember if it was Stackman or another admin/mod who said something like "you don't wait to get lucky - you push your luck by testing SO much stuff that it can't NOT work out!"
Test a lot, scale fast before people rip your stuff, and keep testing to come up with better stuff to stay ahead of the pack. When you do volume doors will open for you - pay bumps, working direct with advertisers, special deals with traffic sources, etc. etc. But when you're first starting out and have none of that, your best bet would be to test more than most other newbies pushing the same offers on the same payouts on the same traffic sources.
Amy
i'd suggest working with
that way you don't have to do all that testing manually, you just automate it, put the thresholds (max budget and goals), and then you let it rotate. If its an offer that ever will work well, it will work out. If not, just move on to the next offer so in the beginning i'd put relatively low budgets until you see conversions coming in.
Here is an interesting blog post that poses enlightening challenges to what we might typically believe as the "best practices" with banner creation.
https://retargeter.com/blog/banner-b...to-ignore-them
Maybe it will give you some helpful insight?
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