Follow Along: Not Just Another Zeropark Sweepstakes Follow-Along (3)
Follow Along: Not Just Another Zeropark Sweepstakes Follow-Along
Hey All,
I've been hesitant to post a Follow Along because I'd prefer to add value to this forum before starting a thread that innately asks for help from the whole community. But I've decided to post it because I've been learning from others and hopefully can add value through this.
My background is FB. I ran an agency that ran campaigns for some of the biggest names in IM world for past few years running over $10m in spend. I also had multiple Aff campaigns that netted 6 figures on FB. As FB has gotten more difficult to run on, I've decided to put my focus into mobile. I've put $50k aside for testing and as well as the next 6-12months as my primary objective. I'll be attending Dr Ngo's program this weekend and hopefully connect with some more people on here.
My AM steered me towards Sweeps offers and particularly in the UK. I've taken his word and putting my full focus there. I ran campaigns on Go2Mobi for 2weeks and had pretty low CTR's on my banners on multiple exchanges. Then I tested a few campaigns on ZP and quickly started getting conversions.
On a side note: I'm honestly unable to reconcile how ZP converts and G2M doesn't. Most of my conversions have come through Redirects so that is where my focus is. But it blows my mind that a user has the intent to click a banner and then go through an LP but then converts less than a user who lands on same LP with no intent but converts in higher numbers. The only explanations I have is that there must be a combination of a ton of misclicks (particularly in-app) and bots.
Quick Overview:
Traffic source: ZeroPark
Offer: Supermarket Sweeps, $1.80 payout, recommended by AM
Network: Adsimilis
Vertical: SOI, Sweepstakes
Geo: UK
Type: RON, Redirect
Budget: $50/day per campaign
Bid: $0.025 (AVG is $0.028)
I've been running campaigns on ZP for about 2 weeks. My initial landers on ZP were a combination of testimonials and quizzes. They both converted but at pretty low numbers. I am now running a few variations of the FB one you see all over the place.
One result of my testing (and I could be missing something here) is that my pages with back button redirect have actually far underperformed those without it:
You can see here the bottom two tests both have back button redirect resulting in much higher CTR to offer. But the overall conversion rate vs the pages without back button redirect, is far lower. This confuses me supremely as well. There are a couple minor variations between these pages that I'm in process of setting up in my next test to make sure I'm not missing anything.
Those are my basic numbers above. Here are the questions I'm wondering:
1) Placements >> When I breakdown the placements on ZP, it appears that the vast majority of the 4k placements have limited to no traffic (less than 10/day). And currently alot of my budget is being spent there. I'm not overstressing it because at end of day I need data to determine if this flow will convert but I wonder about scalability and pricing of higher volume placements.
Question: Do people typically whitelist the higher volume placements for early testing to make sure there is scalable traffic?
2) Pricing >> I am currently paying upto $.028 for traffic. When I write that down I feel like a chump. I can get that kind of targeted traffic with intent on FB. It seems astronomically high for a view with zero intent from god knows what source.
Question: Can redirects work at this pricing?
Next Steps:
-Continue testing landers.
Thanks for any and all help!
1) You'll find that you have your top traffic placements--where you get modest conversions. And then everything else, the so-called 'other' placements where you'll get an overall higher conversion rate for that sub-group. Until an individual placement in the 'other' group reaches statistical significance with a tighter confidence interval than the overall campaign, I treat all the 'other' placements as one placement for bidding purposes. Seems to work for me.
2) Short Answer: Yes.
Long Answer: In my YTZ campaigns, there are multiple campaigns consisting of one specific placement where I'm paying $0.04 EPV, and earning $0.05+ EPV. Granted, these are very specific placements in very specific countries. My account rep at zeropark won't tell me what the domain is, but says that the placement's name is very relevant to the sweepstakes offer I'm running.
In terms of scaling up to the $x,xxx/day levels it's definitely possible. I know of a few affiliates who were paying that much back when zeropark allowed tech support traffic.
Now pin-submits in UK rocks and UK traffic is crazy expensive everywhere.
Keep in mind that guys who are bidding with you are probably running high-payout pin submits. Maybe this offer is hot just because they are monetizing non-converting carriers?
I'm not sure is it possible to be profitable with this bid/payout. But I may be wrong for sure.
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