How to Run FB Mobile Video (costing $X,XXX) App Ad in 5 Minutes (5)

Create a mobile news feed ad in FB (using PowerEditor and Video view):



Make sure you got those 3 points covered:



Videos are VERY POWERFUL, but you need always fresh videos such as this one:



You can download the HD video here:
https://www.dropbox.com/s/aczcc7e1gu...b5e2e.mp4?dl=0

FYI: WhatAdsWork allows you to download ad images + videos

Can you share your own experience from running videos? What do you mean when you say VERY POWERFUL? :-)

Are they more profitable? Easier to convert? Better for branding? Tell us your story.

videos can get a high CTR, but a "professional" video like above does not. Also getting a high CTR of people clicking to view the video does not mean getting a high number of clicks to your landing page. For branding purposes the video ad block is good, for direct response marketing purposes... the best videos I've done have about matched a good image ad... and they're thousands of times more work to produce.

Sure that video will cost a marketing agency a ton to cost, and it will have the same kind of effectiveness you'd expect from a widespread "commercial" ad. Even the OP's screenshot of his system indicates the CTR is low lol. A more accurate title would be "How to waste a lot of money by running a video that costs a ton of money to make but didn't make its creator much money either".

Plus... I'm pretty sure nobody here owns Boom Beach (and if you own SuperCell, definitely get in touch with me) -- so you aren't going to be running a mobile app install ad block on FB linking to that app. You could put in the pure Google Play store link but then you'd just be giving supercell free installs and they wouldn't know who was giving it to them. Good luck ripping and repurposing the video for your own similar game too... although I guess you could just rip a 1080p version of supercell's ads for their games and then put in some work in Adobe Premiere or Final Cut to edit out the parts that brand it as Boom Beach

Originally Posted by timtetra

videos can get a high CTR, but a "professional" video like above does not. Also getting a high CTR of people clicking to view the video does not mean getting a high number of clicks to your landing page. For branding purposes the video ad block is good, for direct response marketing purposes... the best videos I've done have about matched a good image ad... and they're thousands of times more work to produce.

Sure that video will cost a marketing agency a ton to cost, and it will have the same kind of effectiveness you'd expect from a widespread "commercial" ad. Even the OP's screenshot of his system indicates the CTR is low lol. A more accurate title would be "How to waste a lot of money by running a video that costs a ton of money to make but didn't make its creator much money either".

Plus... I'm pretty sure nobody here owns Boom Beach (and if you own SuperCell, definitely get in touch with me) -- so you aren't going to be running a mobile app install ad block on FB linking to that app. You could put in the pure Google Play store link but then you'd just be giving supercell free installs and they wouldn't know who was giving it to them. Good luck ripping and repurposing the video for your own similar game too... although I guess you could just rip a 1080p version of supercell's ads for their games and then put in some work in Adobe Premiere or Final Cut to edit out the parts that brand it as Boom Beach

Originally Posted by Mr Green

A bit of a thread hijack here, but have you tested the same videos you made on FB on Youtube?