Home > Mobile > Follow-along Campaigns

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Let's make this BIG - Freedom trough mobile (Follow me on my way) (24)

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Hello everyone!

I'm Philipp from Germany, 24 years old. I want to keep this thread focused on the follow-along and try to give value to everyone reading through my mistakes. So, if you are interested you can check out my story in the introduction section: http://stmforum.com/forum/showthread...y-Lets-get-BIG

What happened so far

My welcome thread is 6 days old and I tried to start this follow along as fast as possible, but there had been some technical blocks which stopped me before starting here. The exact things I did / had to manage:

• Signed up to a Traffic Source
  I choose Decisive.is as my first traffic source. Everyone who managed mobile says to keep at one traffic source for the beginning. So I will stick to this one.
• Signing up to several affiliate networks
  This was the first challenge, because most networks require a interview at first if you doesn't have any earnings to show from mobile. Also the time difference was not easy to manage with every network. At the moment I'm accepted in 4 networks and some are still pending. But I will take the other interviews in the upcoming week.
  Especially in mobile it's a huge advantage to be on several networks, because they all have some other offers. And the offers which are same sometimes have different payout. So it's a good idea to keep the eyes open (as always )
• Domain & Hosting
  From my SEO background I have experience with shared hosting, but in mobile it seemed to be the best option to host on a CDN. Therefor I choose rackspace. The domain I got from namecheap.
• Tracking
  Here I choose the free plan of Voluum. Tip: Check out the tutorial from Zeno here: http://stmforum.com/forum/showthread...ll-Video-Guide It's easy to follow if you are not familiar with tracking. It got me some insights which I hadn't to figure out myself.
• Joined a Mastermind Group
  I searched a mastermind and really quick got one. Just checked out the forum http://stmforum.com/forum/forumdispl...15-Masterminds . It's a huge boost to have people on skype where you can talk to whenever you want. Especially in the beginning it saves a lot of time to find out some specific stuff.
• Searched for offers
  When I was approved for a network I directly contacted the AM and asked for offers which are doing volum at the moment. For the beginning I only wanted to try offers on tier 2 or 3 geos. So I got some offers and started working.
  It turned out that the first offer was stopped the next day after my approval and another one too. So here I need to try more and also fast. It seems that campaigns can die within hours.

The first campaign

Because of the weekend it's hard to get approved from the affiliate network for new offers. So I had one approved offer in my affiliate account left which seemed a good start. I will talk more about the offer in the upcoming posts with more details and stats.

What I did:

• Brainstormed angels
• Created 10 Banners
  I'm very exited about the performance. Some are looking nice and some total trashy. But let's see. I read somewhere that sometimes the trashy banners perform better.
• Created a simple landingpage
  Thanks to kepe95, because I used the full image lander from him http://stmforum.com/forum/showthread...plates-for-you ... 2 lines of code saved -> so much win!
• Uploaded everything to Decisive

So now I'm waiting to finally get approved or rejected from decisive. Nearly like this:


Questions
- I made 4 campaigns in voluum and on decisive. In voluum I created to paths (Landing and Direct Linking) and gave both 50%. Is it a good idea to do it like this? This is primarily to test if there are conversions.

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Awesome buddy, a great start! You've taken some solid action and look like you're ready to roll!

That was unlucky about those offers getting pulled - they don't usually only last for a few hours :P

If you haven't yet implemented it, STM's Decisive blacklist may save you a few dollars from the start: http://stmforum.com/forum/showthread...sive-Blacklist

People have their own methods of testing, there is no real wrong or right way of going about it. The 50% split sounds fair to me - some people neglect testing direct linking altogether, but it's always wise to cover all your basis. It's also a good idea to show you that perhaps your LPs are at fault, not the offer.

Looking forward to watching your journey!

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Thanks for your kind words. I will have a look in the thread any maybe blacklist some of them.


What happend since the last post

As I told I launched my first campaigns.

Before I get to the numbers, maybe some things I learned before the first launch:

• Check the stats in Voluum before the campaign is launching. Because of the approval testing of the traffic source there are some clicks tracked. I couldn't figure out how to reset the stats. A support thread said it wouldn't be possible, so I put them into a spreadsheed to be able to calculate exact numbers.
• Check everything with you AM before you launch. I had some problems because the offer is not in my country, so I wasn't able to access it directly.

The first Campaign

Traffic source: Decisive
Offer: OLX (Android)
Offer Payout: 0,55$
Network: Tapgerine
Geo: India
Type: 50% direct 50% landingpage
Bid: Smart CPM

Stats

Spent : $19.95
Conversions: 1
Revenue: $0.55
ROI: -97,24% <- Not -100%



So it seems that WiFi is performing better than mobile. Best campaign is App WiFi, also here was the only conversion from.
The banner CTR is between 0.66 and 1.3%. I think that's ok to start with. I'm thinking of skipping all banners which are doing overall less that 1% and try to figure out why the other banners are working better.

Banner:











Landingpage:


Beside the banners, I think here is a bigger problem. I did the landingpage quick and dirty and it seem not to convert. Even the CTR of the landingpage is between 7 and 20%. That's way to few.

Problems / Thoughts:

I don't know why the conversion of the direct linking is so bad. I spoke to my AM before and he confirmed that some other affiliates making money with it, so it should be possible for me too. I send 50% of all clicks, which is nearly 1k, to the offer and got only one conversion. I think the problem can only be the banners. Maybe I have to prepare them better in the banner what they will find after the click. Also I have to figure out if most of the clicks are missclicks in apps / sites. At the moment there are so much variables that I'm not sure where to start Maybe someone has a suggestion what's best to look at. In the meantime I will try to eliminate as many variables as possible.

Also I have to figure out if it's the best oportunity to use the smart CPA of decisive. The CPM is at .09 - .11 what seems to be ok.

What I will do next:

• Improve the landingpage
• Make new banner
• Look to blacklist some sources in decisive

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Good luck mate!

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I made the same mistake in the beginning, trying go convey several benefits/features of an app in bullet points on the lander.
However an app install is a quick impulse reaction.

Try something "less" than right now - but more direct action triggering. Right now if I'd visit the landing page, I'd be a bit confused and would not have the instant impulse of downloading the app / even knowing how it's really benefiting me. And I would not even bother reading beyond the headline.

Not sure which language is most commonly spoken in India, if it's not English use translation

good luck!

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Hello everyone and thanks for following me I hope I can help someone to get started. When you want something to know, just ask me!

What happend since the last post
I analyzed my first campaign and tried to eliminate variables. What I did in detail:

• Compared my banner trough all campaigns with a simple excel sheet.
  Just to give you an idea:
  
• Made for all banners which I tought performed well a animated version to see if the animation makes an impact.
• Blacklisted all "bad" sites as Ruby Tunes suggested
• Put the offer live

The second Campaign

Traffic source: Decisive
Offer: OLX (Android)
Offer Payout: 0.55$
Network: Tapgerine
Geo: India
Type: 100% landingpage
Bid: Smart CPM

Stats

Spent : $12.68
Conversions: 0
Revenue: $0
ROI: -100%




It seems that WiFi is still performing way better. I think thats in general. Mostly because of the higher speed.
A really good sign is, that the banner CTR got up. So the changes I made with the animation seem to work. Because the banners are all the same, only with button animation, I will not upload them again.

Landingpage



I still think that the landingpage is the problem. So as kepe95 suggested, I made a new landingpage with only one CTA and no other bullets. The campaign is already up and I'm waiting for approval.

Don't know if the new one will perform better. From my other affiliate background I mostly have huge selling / review pages, so this is all mostly new. But I want to figure out what's a good approach, so that I can copy some of the knowledge to other offers.


Thanks Giving my best!

Thanks. Yes, the first lander was not ideal. Even the conversion was trough the direct link. I think my new lander (see above) was not so great, too. Today I did a new one with only one CTA. Hope this one is a little bit better When I see no conversion here, maybe I should try a different angle.

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One simple suggestion - if you're targeting India, use a picture of an Indian guy or girl. That's very likely to improve CTR / conversion - all the more because a lot of affs forget details like that.

OLX can be a bit of a bear to get going, but it does convert. It's been running for ages, though, so you'll probably need a fresh angle to get it moving.

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Time for an update.

It seems that I have learned a lot about the creation process, because the new banner, landers and all the administrative stuff went more fast the last days, even when there is no sign of getting conversions.

What happend since the last post

• Created 3 new campaigns and launched them
• Went deeper into the analysis of decisive traffic
• Spoke with some STM members trough skype about there experiences and got some great insights
• Continued reading Ca$hvertising
• Determined my problems at the moment (lander) and worked on fixing it

While I'm writing the list it seems that I did a lot. But I don't feel like, because so much time is wasted to stuff that don't show me direct results. But that's part of the process.


The third campaign (OLX)

Spent : $2.47
Conversions: 0
Revenue: $0
ROI: -100%

Lander:


Because of kepe95 I tried something with less text. But it was just a quick test. The landingpage had a very bad CTR so I shut it down very fast, as you can see from my ad spend.

The fourth campaign (OLX)

Spent : $5.79
Conversions: 0
Revenue: $0
ROI: -100%

Lander:


I wanted to test the lander in different versions, because after I published the campaign I brainstormed new ideas. But after one hour my AM said to me that the offer goes down today, so I should stop sending traffic. So there was no chance to see results.


The fifth campaign

After the other campaign went down I wanted to take a new offer live. I designed banner to first test with direct linking if I can get some conversions. After some hours I got rejected from the traffic source because the lander was unreachable. Here is another sticking point. Especially for indian offers, I can't access the landing page my selfe. It seems that most proxys are blocked, so I have to trust my AM. I ask him everytime before I take anything live.
I wanted to take the offer live on Friday, but my AM wasn't reachable. So I have to wait till Monday to fix the problems.

Future campaigns
Because I'm now accepted by some new affiliate networks, I had a look on future offers and spoke with some AMs. It seems not to be a bad idea to get some interesting offers in the pipeline to test.


Problems / Thoughts
I learned a lot in the first week. I now know where my sticking points are and try to read as much as possible and make notes to solve my current weaknesses.


I'm still open and thankful for every tip and reply. Btw: Thanks for all tips and reply so far.



Thanks for the great tip. I tried this with my last lander. It's definitely not the best one right now, but I will push it and improve over time, by taking elements that the user can identify with. I hope I get it right, but the keypoint seems to be: Approaching the user as unique as possible, so that he can identify himself with the offer.

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Hey man,

I'm pretty new as well so I'm looking around follow alongs for inspiration and motivation.

I tried several landers myself and what I found is that landers with little to no copy don't really work for utilities. Not saying it can't work for any but the lander should convince the user that the app is good for him after the banner arroused his or her curiosity. None of the landers seem to do that for me so I'd definitely suggest trying one with as good of a copy you can make.

Ca$hvertising and AdWeek Handbook both solid books for copywriting if you can get your hands on them.

Cheers,
Manu.

LE: Also, I had the same problem with the traffic source reaching lander from certain geos.

I got 2 tips on the forum:
1. Ask AM to turn off geo redirect if they can so the offer doesn't go to something irrelevant but shows the actual lander.
2. Use Rules in Voluum to direct link without affiliate link if someone from outside target geo is accessing it. Or use your lander but make it link to a non-affiliate offer you have, just so the traffic sources sees both pages so you don't get in trouble. Basically, for outside geos, use rules to direct people without the restricrion of the affiliate network.

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Fast execution of input being given, always nice to see However when saying "less" I did not mean quite like this haha.
You're in the wrong mindframe for selling this app - it took me a couple months to switch mine as well. Just deleting the benefits and leaving the rest the same won't work. The stock image guy jumping around won't do any good for the conversions.

I disagree here. Especially utility apps need very few words. And definitely not a lot of copy stating all the benefits to convince the user of the sell. You are not making a decision on getting a free app as if you were buying something expensive. It's impulse reaction. They do not even really think about it. Longer copy is more for higher priced offers or something with a big barrier like entering credit card details or extended signup infos.

People think more like "ohhh free , only today , I have been choosen , 10 , 9 ,8 seconds left .. shiiit have to install now"

NOT like this: "hmm a marketplace, what could I do to sell my old lamp and make money, does the marketplace for my phone provide good experience to do this, are others selling on there successfully"

they do not wanna get sold like this, they want to see FREE , FAST , INSTANTLY , MAGIC PILL stuff - not real benefits. Nobody wants to spend hours selling their stuff on this app. They want something else when thinking about it find out what it is and hit on it

Here something to get you thinking in the right direction (nowhere near the best lander, you'll have to do your own testing to find one


Highly customized calling the user out , countdown script = use intro pop or exit pop if allowed. Experiment with maybe adding one strong benefit instead of the apps name..... or having a different angle with the same layout. Free app of the day. Upgrade your Android marketplace to OLX now. ...... you can play with colors, .....

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Good to see you hustling!

I checked in on this thread and saw the landing page Kepe posted and instantly thought "Yessss, that's more like it Philipp" - I didn't realise it wasn't yours :P

That's a great example from Kepe to learn from. Clean and simple.

Comparing this to your own landers so far - your ones have a lot more images. When I look at them it takes me a while to work out what I have to click (the call to action) and what's going on. With Kepe's one it's so clear, and like he said, perfect for the impulse decision.

Also comparing the call to actions - I would be a LOT quicker to click "Install" than I would to click "Start your selling adventure now". Install seems a lot easier and I know what I'm doing when I click it.

Looking forward to seeing your next steps!

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Hello guys!

I really thankfull for the engagement in this thread! Thank you SO much!

What happend since the last post

• Spoke to AM to get the fifth campaign live
• Worked on the landingpage
• Read and implemented a lot of scripts for the landingpage (most try and error)
• Set the fifth campaign online
• Checked the results of the fifth campaign

So something happend, but straight to the point.

The fifth campaign

Traffic source: Decisive
Offer: 9Apps
Offer Payout: 0,30$
Network: Tapgerine
Geo: India
Type: 100% direct
Bid: Smart CPM


Spent : $3.36
Conversions: 0
Revenue: $0
ROI: -100%

Banner:




The CTR seems ok, but not a single conversion. I wanted to see if the offer converts but I don't know why it doesn't. I spoke to my AM but the offer seems ok. There where conversions from other affiliates, so it seems to be me.

After that info I checked the placements in Apps and sites and blacklisted some, which had a high spend. These where additional to the blacklisted apps Ruby Tunes suggested in his first post.

I will try another angel to see if that's the problem. Also I think I can improve the banners a bit.

But it seems to be the case that the animation pushes the CTR. Great to see


Problems / Thoughts:

Main problem is still the lander and to make conversions happen. Maybe my approach in the banner is not right. I have to figure this out by testing different angels.

Also I'm working on a lander since yesterday. It takes me some time, because I'm testing several scripts to push the interaction. The landingpage will be generic so that it's easy to customize. That will save much work in the future.

What I will do next:

• Finish the lander
• Come up with new angels for 9Apps
• Search for new offers to see if they convert

Thank you for your great push! I'm working on a complete new landingpage in some sort of this style. Your picture opened my eyes and changed my view


Thanks for your support! Giving my best to make it happen. It was a really great idea to start this follow along. I see how my thinking is changing.


I hope to show you guys better results soon

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You mentioned you've been blacklisting apps/sites - is this purely from the 5th campaign...? If so, surely you can't have had many placements reach a decent spend if the entire campaign has only spent $3?

$3 spend split over hundreds of variables is not going to give you any reasonable data. Imagine if most of that $3 has been split mainly over 5 placements - you can't draw any conclusions as to whether the offer converts or not, it just may not work on those placements/with those banners/with those landing pages.

Have you read through Caurmen's mobile cookbook? If not, I think that would be a great read to look at the process of testing campaigns.

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Time for a little Update.

I worked on the landers and came up with Version 1. I know that there is much potential, but kepe95 pushed me in the right direction.
Beside the first version I invested time in reading cashvertising and slowly things begin to make sense. Why does a single element work. I think I will test many landers and banner to figure out what's working.

One source that has great insight about landingpages is this ebook: http://cashmoneyaffiliate.com/ebookmia101/

Maybe at the moment another problem is that my angels are not so good, don't know, have to test this either.

I don't have concluded info about the current campaigns, but I will share the stats till now. It's running since yesterday afternoon (german time)

The #6 campaign

Traffic source: Decisive
Offer: 9Apps
Offer Payout: 0,30$
Network: Tapgerine
Geo: India
Type: 100% lander
Bid: Smart CPM / manual bid

Spent : $15.74 (so far)
Conversions: 1
Revenue: $0.30
ROI: ~ -98%



Landingpages
I test two different angles here, with two different landing pages. The landingpages are similar, only the headlines are different. I want to do small steps with the landing page to see what really makes a difference.

At the moment the landingpage CTR seems total random as well



Banners
Another thing in this campaign is, that the CTR of my banners seems complete random, but I have to wait until I have more data.

Bids
I started with the smartCPM bit but saw that I'm getting close to no traffic. It takes enormous time to generate data. So I changed the smartBid to manual bid and try to get more traffic. This is new to me, but I see direct results after I change the parameters a little bit. Otherwise it seems hard to get any significant data to work with.


Problems / Thoughts:

The lander seems to get better slowly, just need more data to test. I need to figure out how to get more traffic from my source to work faster. It's not acceptable to wait 2 days to get the data I need to move. I want to move much faster.

The bad CTR of my banners in this campaign scares me a little, don't know if something is wrong with them, because the stats are so random.

What I will do next:

• Read the follow along from kepe, because it seems that he had similar problems, as he also started with Decisive. I think I will summarize it for me to see where I can improve myself.
• Search a new offer in another geo to see if I get more results faster
• Edit my excel sheet with the latest data to have a stable source to look back to. I think it is important to see what changes made which difference
• Read this post about landing pages for offers like this: http://finchsells.com/2015/06/17/my-...payout-offers/

Thanks! And you are right. It was just a shoot in the wind. I re-read the cookbook and try to stick closer to it, even if I prefer to do my own thing. At the moment, the things I do are not the right way, so it seems not to be a bad idea

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Your lander CTR might be random because Decisive sometimes sends like 100 visits from all over the place to check compliance and whatever. Go into Voluum and check countries you got visits from or, if you have few visits, check live events. You will recognize these because the parameters in the link (last column on the right) don't look like a standard placement. They even had a problem recently, at least for me and another guy using Decisive, where they sent like 1k visits per day to 'check'. I had to contact support since that was clearly not a reasonable checking frequency, LOL.

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Time for an Update

Again, thanks for your help guys, I really appreciate this! But I'm still open for every tip to get better

This will just a quick update, because I'm not on my main computer.

The #6 campaign

Spent : $52.76 (so far)
Conversions: 2
Revenue: $0.30
ROI: ~ -99%




The Banner CTR seems total random. I invested some time in reading how banner and placement cutting work, I hope to profit from this in the next campaigns.

Thanks for the tip from @Manusit, because the landing page CTR is a little bit better if I subtract those clicks.

I tested two landers in this campaign, but they both seem not to convert. I have many things in my mind to test with the generic LP, so I will not share it at this point. Maybe later if I see that it really doesn't convert.

At the moments I have the following elements: Device Callout & Countdown. I will see which other elements boost or lower the CTR. The main problem seems the CTA, because the user don't do the action after the click. Have to figure out where the problem is.

The #7 campaign

I gave UCWeb Browser a try and came up with a new lander, inspired by the post of finchsells, which I mentioned in my last post, but it got rejected from decisive because of misleading content.
This was friday afternoon... So I will try some more tomorrow, when they approve.

Other completed tasks

• Set up a dokuwiki to track every step I do, so I can see why I made changes, when and so on. Maybe I will post some more details about this if it boosts my prodictivity and learn curve.
• Summarized kepes follow-along to the point where he got first green
• Read a lot about landing pages
• Read a lot about cutting
• Tried to talk to more people to share experience! Callout: Anyone active in mobile marketing who wants to exchange experiences can send me a PM
• Made some organization
• Talked to some people who are already spying. They shared everything I needed, so I got many new ideas.

Problems / Thoughts:

My landing page skills get better but are far away from good. I don't know if I'm maybe running the wrong offers. I'm thinking about lunching many more campaigns to hit something that gives conversions. It seems that something like this gave the first success of others.

I experimented with manual bid in the last days and now know how decisive is performing with manual CPM bid. It seems hard for this low paying offers in inda to get good volume of traffic. Even after bidding $0.3, I didn't get enough traffic. Hard to get significant data fast...

From spying I got some landers which seem to work, but they seem not compliant for decisive. Don't know if they are cloacked or something other traffic sources. But this seem to be a big competition advantage.

I don't think it's a good idea to try another traffic source because I know not everything about decisive, as I should. But pop looks like cutting down the variable of banners. Also the restrictions are not that high.

What I will do next:

• Search 2 new offers and launch them
• Make new Lander
• Make new banner
• Evaluate the last campaigns and determin which variables to test next

Thanks for your help! I don't think that this is the problem for me, but I looked closer into Voluum. The CTR is still different over the single campaigns. I will see if this phenomena will continue.

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With your dedication and methodology it is just a matter of time.

One thing to note that helped me when I was getting started. Don't reinvent the wheel. If you were to open up a restaurant you would survey a location, see how other restaurants in the area are doing, and improve on that. Same thing with affiliate marketing do a little research into how things are being promoted and where, and improve on that.

Other than that keep up the good work.

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Wish you the best of success on your testing. Keep it up!!!
test Test TEST!
Spin offers, LPs, angles & ads like crazy! Til you find a gold vein. Then expand upon that

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bookmarked this thread because from reading alone, I learned a lot... :-)

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Hello everyone,

time for an update.

I think this one will be very small because it didn't happen too much.

The #7 campaign

As I said: This one was not approved.

The #8 campaign

Spent : $6.25 (so far)
Conversions: 0
Revenue: $0.50
ROI: -100%



The approval came very late so I started the campaign yesterday.
I made a no specific targeting like before. Just an initial test. Wifi/Mobile & Site/App in one campaign.
But no conversions.

This time the landingpage was ripped from mobile ad scout, which a friend send me. It was fully compliant and so I used the banners from UC Browser.

The CTR of the LP started with 20% and went down to 6%... I don't know if I should let it run. As a test if it converts I would say no. The things I read in the banner cutting say 3x on placement or banner. I blacklisted the specific spots which broke the rule, but it seems that I'm not able to convert anything here.

I think the traffic from the ripped landers doesn't come from decisive, so this might be the problem. But because I don't have the tool myself at the moment, I can't check in more detail.

Other completed tasks

• Read
• Read
• Read
• Networking
• Networking
• Networking
• Joined a new mastermind, because my old is not as active as I need one

Problems / Thoughts:

This morning I thought: "Maybe the problem is the geo". I went trough my campaigns and everything is in india. I think it's time to test other geos and other offers. Just as mentioned, test more landers, more banners, more offers. It is possible to get it work, but I need to figure out many things and test test test
I decided to make a step by step plan what I want to do so I can keep track of the next steps and just work through them.

I'm open for any tips which can shorten this lean time :P

But anyway: Thanks for your great support till now in this thread!


Thanks, I really like this mindset. I tried to follow your advice with my last campaign by spying. I hope to find something which gives my some better ROI, to test specific variables. -50 - -20% ROI maybe

Thanks for your support!
I try to enlarge the launching cycle!

Thanks for your kind words.
Yes I made many mistakes and there are many to come. But in the end it will worth it.

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Hmm, 6% CTR is likely to be a problem - what CVR would you need to become profitable based on that?

I'd blacklist a few more placements and see if the CTR starts going up, but if not, probably best to kill the test early.

(This is an obscure but very useful rule - you shouldn't cut on CTR UNLESS your CTR makes it very unlikely or impossible that you'd succeed with the campaign. If that's the case, then cut away!)

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I'm back!

Sorry for not updating in a so long time.

Don't worry - I haven't quit!

I had to move to a new flat and everything took time.

But I launched one campaign before my move. Also I'm working on new campaigns right now and also read more in Ca$hvertising to gain more knowledge. I'm still highly motivated even if the numbers are not promising at the moment. Additionally to my reading I stayed active in masterminding and networking. I got good ideas from other STM members and will try to implement them in the upcoming weeks.

The #9 campaign



Spent : $7.06
Conversions: 0
Revenue: 0
ROI: -100%

I tried a ripped lander here.
This one (not my - this is the original):


I added some on the elements I thought would be good like a countdown timer and a callout of the device and the geo to make it more personal.

The CTR was very low and for an initial test I stopped it, because no conversions at all.

Also I created 20 banners for this campaign with 20 different angles. I hoped to gain some insight of which works best, but the angels performed pretty the same so I can't conclude from them. To make a decision on this level these are also not enough data I think. But if I don't see any conversions I don't know if it's smart to let it run.

Problems / Thoughts / Questions:

• I'm not sure whats the best to do to get profitable as soon as possible. Any tips here? Launch more diffrent offers? Launch more angels?

What I will do next:

• Create new angles for the offer I run in #9 and relaunch it
• Pick another offer and launch it
• I will continue looking for landers to get better here too

Thanks for your reply.
I acted like you said - also on the #9 campaign.
It seems that there is still a huge mistake I'm doing and I have to figure out what it is. But I try to share as much as possible and open for every tip

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Okay, time for an update.

What happend since my last post

I haven't updated to much, because I focused on the campaigns.

What I did

• Invested in Spying - Mobile Ad Scout
• Analysed LPs
• Read Ca$hvertising
• Read Follow Alongs
• Launched 5 campaigns
• Pointed out on paper which elements make an impact on the LP and the banners
• Talked to some members in skype which are on the same level or higher
• Launched on a offer together with another STM member

The campaigns

The campaigns I launched are still not profitable - not even near. Still deep in red. I'm not sure how to continue here. It seems that I haven't had the right offer till now to hit something profitable. But I'm still focused to make it happen.

No big news here, still have problems with apps where the offer goes down after launching and apps that I'm not able to convert.

The Spying

The spying got me some insights about what others are running. I was a little bit disappointed when I saw the landers from other. They seem not to far away from what I'm running in my last campaigns.

Most of the landers seem running are for anti-virus offers. I tried these type of offers in my last campaigns too, but it seems hard to get it convert because of the restrictions of the advertiser.

What I got out of the spying is, that the ad copy seems to be the most important part of all. (Headline, WHAT you say in the body, ...) Also the banners seem to have not a huge impact. They are just there to get the click, not to prepare the user to much.

Problems / Thoughts / Questions

• I'm not sure if I'm on the right track to get profitable. Is there anything I'm missing out?

What I will do next:

• Search for new App install offers to run - I thought to try another vertical but after thinking about it for a day I want to make app installs work and then move on. To really know the basics. I don't think that it's a good idea to run app installs long term, but you can learn mostly everything at a cheap rate. Also I want to stick to Decisive as a traffic source for the moment to have not so many variables.
• Try to point out a system for myself how to launch offers. I want to make the process faster and more structured.

I'm still open for every feedback here in the thread or private


Have a nice week!

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Right, at this point I'd suggest some serious thinking about what the single biggest roadblock you're facing is.

Is it the CTR on your landers? Is it the CVR on your offers? Is it the CPC you're paying?

What's the single thing that's making the biggest contribution to your campaigns not being successful right now?

Don't try and fix everything at once - find one thing, fix that, then move on to fixing the next thing.

Also, do some analysis on what is working, too. Are there any placements that are profitable, or close to it? Any angles that did better?

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