Are there any tutorials here on keyword research for new beginners like myself? I've created angles for a clickbank campaign but I don't know where to start with keyword research. I'm using PPC direct linking on Bing.com. How many keywords should there be, how do I find keywords that have an commercial intent - meaning that there interested in buying the product? Any help would be greatly appreciated
Hi Chintu! I did quite a bit of using adwords to promote clickbank products back in 2008 - here are some tips that should still be useful:
1)Read the clickbank product's salesletter and write down all the relevant keywords you see.
2)Do your own brainstorming to come up with relevant keywords.
3)Plug the keywords you've written down so far, into adword's keyword tool to find even more keywords.
4)Go through all the keywords you've collected up to this point, and ONLY choose the most targetted keywords. If that product doesn't convert well for the most targetted keywords, then you can basically write it off and try promoting another product instead. (If this is your own product, then my advice doesn't apply here.)
5)Sort your chosen keywords into adgroups - the keywords of each adgroup should share as many of the same words as possible.
I won't go into bidding strategy here because things have changed so much over the years - my strategy probably won't work anymore. But if this is not your own product, and you can basically choose any clickbank product to promote, I'd recommend that you test as many products as you can, starting with the best-sellers (i.e. highest gravity) that have low refund rates (you can calculate this using the calculator here). When I was doing this years ago, I tested 30-40 products a week over several weeks, cut all products with excessive spend and focused on the profitable ones, and was able to achieve 5-figure months very quickly. It was a lot easier back then though - I'm sure things are a lot different now.
Good luck!
Amy
P.S. If you want to give the best keyword tool in the world (that I know of) a try - sign up for SECockpit. They have a 30 day trial I believe. And if you want to upgrade to a paid account, google "secockpit promo code" to find a discount.
P.P.S. Regarding buyer intent etc. - if you'd post a list of keywords here I could give you some ideas. (If you do that please PM me to alert me to your new post so I'll know to reply.) Also, some keyword tools such as Market Samurai will assign a commercial intent value (or something similar) to each keyword. At the end of the day though, nothing will beat actual testing for sure.
Vortex,
Awesome post, thanks for the help. Quick question how many clicks were you getting before you deemed it to be successful or failing and went on creating the next campaign. Was there a max or min limit? I'm learning that testing is essential when you're getting started in affiliate marketing.
I don't remember exactly what my criteria were for cutting an offer, but I'm pretty sure it wasn't based on the number of clicks.
I actually wrote an ebook to document my entire process in painstaking detail. A lot of the content is outdated obviously (like the bidding system and bidding amounts) but some parts are still relevant - you may be able to glean a useful tip or two from it:
https://www.dropbox.com/s/hij922k6o0...ev1.0.pdf?dl=0
Good luck!
Amy
So I'm getting a lot of clicks, my keywords are above average in the Bing quality score. Hence it's the quality of the affiliate landing page which is driving my quality score down. Essentially Bing.com is saying this as its given me a low score 'Quality Score 1 out of 10.
Expected click-through rate: Average,
Ad relevance: Above average
Landing page experience: Below average
I've tried disabling the autoplay video to see if this has an affect on the overall quality. Looks like a few more days of testing this affiliate offer. Would this increase my costs of the offer?
I've never used Bing - only adwords. But here's what I used to do to achieve high quality scores:
1)Try to work the main keywords into the lander url, e.g. http://www.domain.com/major-keywords-here.html.
2)Try to include as many of the main keywords in the content of your lander as possible, without negatively affecting your CR. Actually, regardless of quality score, this would be good practice because it would contribute to a consistent visitor experience. They do a search on bing > they see your ad which includes the words they're doing a search on > they click through and see the same relevant words on your lander > will make them more likely to click through to your offer.
(And if you really don't want to change your lander content: Write some paragraphs that contain your keywords and stick them below the fold where few people will see. This may not work as well as including the keywords further up the page, but should still help.)
Again - this advice is based on my adwords experience from years back, so I don't know how helpful it will be when applied to Bing, but it's worth a shot since it won't take much work to test.
Amy