Hi guys,
I got a new CRO client, its a huge footwear network and the CR on their site is extreme low
for an e-commerce site (0.3%).
I wondered if you could point me towards any e-commerce websites in the niche (foot wear/cloths in general) who
you know have good CR's so i could perhaps pin point the problems with my client?
Zappos? What is the price point of these shoes? I work with ecom clients and some get .5% CR and others get 8% CR, it depends on the niche and price point.
As far as CRO:
Is their CR 0.3 across all channels?
What is the page value of each page? If looking at that, can you find pages in the funnel with low page values to see if you can optimize within the funnel?
Are there kws in their PPC campaigns with much higher CR? Are those product pages, category pages or search pages?
When looking at their PPC LPs, which LPs have the highest CR? Lowest?
Are they active on Marketplaces and/or Comparison Shopping? If so, what are the CR's on those properties? (Could show issues with descriptions or pricing)
Is their search run by a 3rd party search solution? If out of box shopping cart search, are the results good? Is Analytics tracking Site Search usage?
Find the patterns. Find the problems.