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Sitescout and Dating Campaigns (6)

06-02-2015 06:00 PM #1 hangman (Member)
Sitescout and Dating Campaigns

So I'm trying to setup my first campaign on sitescout. But kinda confused and hoping someone can point me in the right direction (Maybe some old threads I should read).

My 1st problem is how do I target by gender?

Is that even possible?

06-03-2015 04:10 PM #2 hangman (Member)

Maybe my question isn't clear. I'm trying to wrap my mind around how you'd approach dating campaigns with media buys? Since it seems impossible to target based on gender, do you just create unisex ads?

06-04-2015 08:25 AM #3 robert (Member)

Hey Hangman - You target gender through third-party data provided through SiteScout. Check out the screenshot link attached.

http://i.imgur.com/piJ1Xaf.png

06-05-2015 08:18 AM #4 acepowermarketing (AMC Alumnus)

maybe you can start out just by targeting guys, since they are the majority who will sign up. this is not the best solution, but it gets you moving with maybe... 70% of the revenue, with 30% lost, and u can fix that later. maybe you can try a unisex banner, rotating guy and girl images.

maybe you can target by sites that only men or only woman visits? example race cars, or woman health etc

06-14-2015 04:06 PM #5 zeno (Administrator)

Aside from demographic data that lets you target genders (usually restricts audience a lot)...

1) Target sites where the demographic, both in age and gender, is skewed toward what you want

2) Just absorb the loss as a CTR impact. 95% of your viewers are probably not going to click on your ad. If that remaining 5% drops to 3% because 40% of them are women and you're advertising to men... well your overall loss went from 95% to 97%. Not the biggest problem to deal with if you look at it like that.

06-16-2015 08:06 AM #6 acepowermarketing (AMC Alumnus)

Quote Originally Posted by zeno View Post
Aside from demographic data that lets you target genders (usually restricts audience a lot)...

1) Target sites where the demographic, both in age and gender, is skewed toward what you want

2) Just absorb the loss as a CTR impact. 95% of your viewers are probably not going to click on your ad. If that remaining 5% drops to 3% because 40% of them are women and you're advertising to men... well your overall loss went from 95% to 97%. Not the biggest problem to deal with if you look at it like that.
that 1-2% is huge, 5% to 3% is almost 50% drop. it could be very damaging for a low payout offer. but again of you have a good payout working for you, this allows you to target a market that's not usually targeted, so maybe you can deal with the big loss

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