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PPV Networks Demographics (5)

08-22-2011 10:36 AM #1 dpol (Member)
PPV Networks Demographics

Hey Guys,

What is the demographics of people we are targeting on LI, DirectCPV, MediaTraffic, TV?

Thanks,
Dani

08-22-2011 01:03 PM #2 brianb (Member)

Depends on the network. LI yesterday told me their audience is 70% male, avg. age about 35 years old.

08-22-2011 01:39 PM #3 spdg (Member)

There was a blog that did several posts on demographics for the major PPV traffic networks. It's dated information (from early last year), but you might find it worth a look:

Lead Impact, TrafficVance, Adon, and DirectCPV

08-22-2011 04:40 PM #4 tram (Member)

Interesting, i've always read LI was predominately female.

08-22-2011 05:06 PM #5 calamity (Member)

Hmm that article is confusing on that point:

– The majority of users (67%) are female.

Gender

• 64% male/ 36% female

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