Pop vs display? wrw vs mobile ad scout? (1)
I am launching my first mobile campaign and I'm so very confused 
1 - Can someone explain the key differences, advantages/disadvantages between pop vs display traffic?
What makes an offer perform better on one and not the other?
2 - I want to do some competitive intelligence before jumping in blind and getting owned. I've read that WRW is for display (banners) and mobile ad scout is for pop traffic (landing pages). I'm just curious why this is the case. Wouldn't I be able to see the landers when i click on the banners in WRW?
Any help is appreciated! Thank you!
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