As I start to try different traffic sources other than decisive, the traffic source often asks if you want to monetize or advertise? What exactly is the difference, more importantly which one is better for AM when you are promoting games from traffic network? Please shed some light.
I guess they are asking if you have own sites that sell impressions or want to buy traffic from other sites. The traffic sources act as an intermediary between these two entities. If you do AM then you need to select Advertisement.
"Katim777" answered it all.
I will just add this to clarify - Monetization is the process of converting existing traffic being sent to a particular website into revenue.