How to create mobile landers for pops (16)
So I've seen a lot of tuts for creating mobile landingpages etc. but some of them are 1 or 2 years old.
I prefer to just work out a design in Photoshop and convert (slice) it into a mobile lander.
But is this actually the best way to go?
I'm about to run a truckload of landers so I'd like to see a quick way to create mobile landers.
But on the other hand... how much time does it take to create a mobile lander.
Meaning, should I outsource it and focus on angles and other stuff.
Or would it only take 15 minutes or so to convert my idea into a working "converting" page ?
Thanks guys,
Dennis
i'm by no way an expert coder, but from everything i've seen and everything i've heard slicing with photoshop is the absolute worst way to go with mobile. You want really fast loading sites. Slicing with photoshop creates really bloated non optimized sites.
Hmm... that's maybe true
I would use whatever gets you from a to b the quickest. You can always optimize variables like landing page file sizes down the road.
If you notice everyone dropping off at your lander or a really low ctr, then you know what to optimize. If not, stick with what works best until it becomes your bottleneck.
If you save your files for web and use a JPEG at the smallest size, you shouldn't experience too many problems.
If you're going to go the slicing JPEGs route, keep a close eye on your total file size if you're running carrier traffic. A few kb can really make a difference - I've seen noticable dropoffs in split-tests between light and heavier landers.
Also, pay attention to your responsive design. You'll probably need to do some clever tricks with background images and widths to make sure that the lander is viewable on all phones. Creating the entire lander as a single image may be a better way to go - then you can just scale it appropriately with CSS width.
You may find in the end that it's easier to go for an HTML solution. Kepe95 recently shared some mobile templates you can try - http://stmforum.com/forum/showthread...plates-for-you .
What I do is "borrow" landers I see while spying and mod them. That has served me well. (Disclaimer: just know that there may be legal implications.)
And I second the opinion that using photoshop to produce an image for use as a lander is not the best idea. I've done that before and the page loaded slow as molasses. Fortunately one of my teammates was able to convert it into text + css. Made the page load a LOT faster as a result!
Amy
Originally Posted by caurmen
OK, so basically I should just rip some landers and work out my own angles/hooks on those.
Could WhatRunsWhere be used for spying on those landers? Or are there better tools for this purpose?
Originally Posted by dennis
To spy on landers, Mobile Ad Scout is quickly becoming the industry standard:
http://stmforum.com/forum/showthread...ile-Campaigns!
Be sure to use the coupon code to get the discount!
Another way to spy on landers is to manually browse to sites that have popups/popunder ads. My favorite way of finding these sites, is to go to zeropark and create a TARGET campaign for my target geo, and copy the list of publishers. Doing this once will give you hundreds/thousands/tens of thousands of sites to spy on.
Amy
I just bought Mobile Ad Scout but I'm pretty disappointed.
The software is buggy and the information that is revealed is not worth the $150 per month price tag. (in my opinion)
Each country has the same landers, same ideas, same angles, etc.
So $20 per month would be a reasonable price...
Originally Posted by vortex
To spy on landers, Mobile Ad Scout is quickly becoming the industry standard:
http://stmforum.com/forum/showthread...ile-Campaigns!
Be sure to use the coupon code to get the discount!
Another way to spy on landers is to manually browse to sites that have popups/popunder ads. My favorite way of finding these sites, is to go to zeropark and create a TARGET campaign for my target geo, and copy the list of publishers. Doing this once will give you hundreds/thousands/tens of thousands of sites to spy on.
Amy
There are free ways to spy - you don't have to continue using Mobile Ad Scout. I do find that it saves me a lot of time - time I could be using to scale on my camps or get valuable rest. Sorry to hear about your disappointment.
Amy
I have bare minimal css skills. For my first lander I hired a very enthusiastic coder from eastern europe using Elance. (I had about 10 proposals for my project in an hour, and this fellow actually completed 90% of the project as part of his proposal.) End result was that I paid $20 for my first lander.
Then I looked at the code and saw how drop-dead simple it was. Even with my basic skills, I used a ripped lander from MobileAdScout and modified it myself for my second lander. That took me about an hour. Hopefully I'll get faster at it.
I imagine that I'll use a combination of these two methods going forward.
Originally Posted by dennis
@equadox - there's not really a fixed number - smaller is almost always better.
See http://stmforum.com/forum/showthread...TR-And-Revenue and http://stmforum.com/forum/showthread...ighlight=speed for more discussion on this.
The big cliff to be worried about is the point at which most people abandon a page. On mobile, various research says that's either at the 2 second or 3 second mark. If your testing shows that in your targeted geo, your page is loading slower than 2 seconds, I'd start thinking hard about how to fix that.
Obviously, this varies by traffic source too. Highly targeted, high purchase intent traffic will wait longer for a page. Conversely, if you're doing interruption marketing - pops, for example - your pages had better load super fast.
I thought a pop-page loads on the `background`. So why does it matter if it takes 2 sec. to load?
Originally Posted by caurmen
Originally Posted by dennis
Amy
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