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The Harder The Battle, The sweeter The Victory! (21)

05-26-2015 11:24 AM #1 dazed1 (Member)

Interesting to see what others say about your reporting issue, I've noticed I've been getting some rogue clicks on my affiliare reporting. I'm currently not using Voluum for direct linking, but after seeing this I'm definitely going to so to see where the traffic is coming from.

Regarding Mobile Ad Scout - its very good but its all pop-up landers for PPV so depends what you are looking for. I'm using WRW as well which is useful for banner spying.

Anyway, looking forward to your next update! Good luck!

05-26-2015 01:02 PM #2 thilda (Member)

Thank you dazed1 for the tip on Mobile Ad Scout, I'm not running pop-ad ad now, I'll take note for future. I'm using WRW trial but doesn't fit me as I'm focused on asian market which it's missing from their countries search.

BTW on traffic matter, I've clicked on my banners in Decisive and they direct to Lazy swipe in Google Play. My AM confirmed that if there is other countries's untargeted traffic, link will be leads to another offers. As I'm clicking from Italy it fits the explanation. But I need HMA to check the offer link.
So... I'm sending 30% of my traffic to Lazy Swipe
Is it possible that I'm doing something wrong?

05-26-2015 02:11 PM #3 dazed1 (Member)

Really not sure why you are getting clicks from other countries, maybe someone else here knows the answer or decisive support/

05-26-2015 03:05 PM #4 affiliaxehannah (Member)

You definitely need to speak with your contact at Decisive further and ask for more details on why you are getting so many clicks from other countries... If it is causing a big headache for you, you could blacklist countries from that offer. Or you can place similar offers for those geos in an Ad Group with Leo Privacy Guard and capitalize on that "extra" traffic.

05-26-2015 04:06 PM #5 caurmen (Administrator)

As everyone else has said, definitely talk to Decisive about this ASAP and ask what's going on. They should be able to sort it out for you.

05-26-2015 04:48 PM #6 Andrea Decisive (Member)

Hi Guys!

Possible reasons:
1) We do ad approvals checks from all different geos
2) Geo IP databases for the tracker differ from Maxmind

My best guess is that you are seeing our lander page checker (we do manual and automatic). The best way to check this is to look at the clicks from Decisive (also available in excel format here https://app.decisive.is/click-explorer/) and compare with your tracker.

The case we often here about from STM is that there are untargeted clicks, which end up being from us.

If you don't see them in Decisive you are NOT paying for them.

05-26-2015 05:07 PM #7 thilda (Member)

Hi Andrea, nice to see you, thanks for answer. I hope you're right. It's so hard to gain bare minimum result, if there is something wrong with geo targeting it became a real hell for newbie like me. Tomorrow I'll make a double check with click reports, Voluum and last data in my hands and let you know if I've cleared up something.

05-26-2015 06:49 PM #8 ocean25 (Member)

Quote Originally Posted by thilda View Post
Hi Andrea, nice to see you, thanks for answer. I hope you're right. It's so hard to gain bare minimum result, if there is something wrong with geo targeting it became a real hell for newbie like me. Tomorrow I'll make a double check with click reports, Voluum and last data in my hands and let you know if I've cleared up something.
Nothing is wrong with the targeting, from my experience, Decisive sends around 50-100 or so clicks from various geos to each campaign you setup to test your landing pages. It appears they also do it periodically as times goes on, probably to check what landing pages you're running. You don't pay for these clicks, so don't worry.

05-26-2015 08:21 PM #9 Andrea Decisive (Member)

Please do let me know if you need help with anything else!

05-27-2015 02:25 AM #10 vortex (Senior Moderator)

Hi thilda! Nice follow-along so far!

I must have been optimistic about another geo or even another app, because I have run Leo for India before and it bombed. Not to say you can't make it work though!

And you are right about the most important thing being to gain some experience. Once you know how to launch and optimize a campaign, you can then launch campaigns for multiple offers to find the best ones. For now you're doing great by posting this follow-along to get feedback.

Looking forward to seeing further updates from you!


Amy

05-27-2015 02:37 AM #11 tim roth (Member)

Very low payout in my opinion to make it work!

Buona fortuna viva la pasta!

05-27-2015 08:23 AM #12 ocean25 (Member)

Quote Originally Posted by thilda View Post
Manual CPM works good for me, I can better control the cost and tweak when necessary.
The idea for using SmartCPM is to get exposure on placements that would've otherwise been above the specified manual CPM. If they have high CPM, it probably means they are higher quality and better converting (but not always, that's why it's better to test with SmartCPM).

As for the offer, are you using a lander? I've also tried low payout game install in my follow-along, but I only got a few conversions after spending like $150 on it or something. Have you talked to your AM about what offers are working right now?

05-27-2015 09:33 AM #13 thilda (Member)

@ocean25 Yes, I usually start with smart cmp to get views, then switch to manual. You are right on better quality views, they can convert better.
I'm gonna try it with higher CMP. Btw thanks for the clarification on untargeted geo in Decisive, you have confirmed what Andera said. I see today that
percentage of non-tageted country is decreased. Mistery solved.
I don't use a lander, it's not a must with app install, seems that DL can work fine (...not this time!ahah). I should give it a try, but I don't know if it worth with that offer.
My AM says Leo privacy it's hot converting in their network, so it's hard to understand if my campaign sucks or simply, as someone said, offer it's satured. I think it's a mix of both.
I'll read again your follow along, $150 it's a huge spend on a low payout.

Almost ready with new banners for Leo/Indonesia, curious to see how they perform in native language.

05-27-2015 09:46 AM #14 vortex (Senior Moderator)

Quote Originally Posted by thilda View Post
Amy you are right, the offers not converting at all! But it's good, the more I fail the more I learn, I have to remain out of my confort zone to get the best of me.

Here the data on both offers, 0 conversion, -100% ROI. Some app/site should be killed, they spent 4x payout. But a campaign with these data could
worth the optimization? Or should I kill them and switch directly and give a try to the campaigns with local language banners? Waiting for your opinion. I see from posts that this is the main doubt for all newbies, when there are no conversion at all.
You have the right spirit for sure! You'll go far with that attitude.

When you're not getting conversions, it's hard to decide which placements should be cut, because you don't know if it's because your creatives are not converting or if it's the placements that are the problem. I would suggest that you temporarily cut placements that are eating up your budget, so that you're getting traffic from a large number of placements to decrease the possibility that traffic quality is bad. If the campaign starts performing, you can always turn those placements back on later to give them another try.

I definitely agree with your approach of direct-linking from banner to offer page. You're already in a bit of a catch-22 with banners and placements. Landers would make that problem so much worse by introducing yet another variable. When you find banners that work you can always add landers into the mix - or not! Because many free app offers will work without the use of landers.

One thing to make sure though: Try giving your campaign url to your AM and asking them to trigger a conversion for you, just to make sure you have your tracking etc. set up correctly. When you're not seeing conversions, it's always good to rule out this possibility.

Looking forward to your next update!


Amy

05-27-2015 10:26 PM #15 vortex (Senior Moderator)

Quote Originally Posted by thilda View Post
Questions:
1)Is someone using the Keyword Targeting in Decisive?
2)I use frequency cap standard (20v/day/placement), can someone explain if I can manage cap it in a better way?
3) When a campaign seems not promising do you keep on trying submitting new banners? Things can change?
Nice approach and planning!

I'll try to answer your questions...

1)I don't have much experience with Decisive, but usually when promoting offers that have mass appeal (i.e. the app you're promoting belong in this category) there's little point in (potentially seriously) limiting your traffic using keyword targetting.

2)Usually, if you don't know how good your offer and creatives are, it would be wise to set your frequency capping to a low value. 20 views per day per visitor to me is too much. I would set it to something low to see what the "best" conversion rate will be. This will limit your traffic for sure (maybe even by a lot) but for an unproven offer/creatives you really don't need a lot of traffic for an initial test.

3)You can definitely keep trying new angles / creatives, but the question here is whether or not the offer is worth all that effort. For one-time offers that, once they are pulled, I know I probably wouldn't be able to find other offers to replace them, I would give my best shot, come up with 3-5 angles, make 3 banners per angle, cut only the worst placements, and see how close my best banner is to breaking even. If the answer is "not even close!" I would just move on.

For the more evergreen offer types such as adult dating or sweeps that would be different, because speed of execution isn't as important, and however much time and money you may spend to get profitable, will be worth it - because once you crack that vertical you'll be able to profit for months and even years to come.

Any pros on using Decisive care to chime in?

Amy

06-01-2015 10:02 AM #16 caurmen (Administrator)

I believe Voluum have just added manual cost uploading, so if that's fully online, you can get the ROI of your campaigns by uploading your costs in whatever format they're using (I haven't had a chance to check it out yet).

06-01-2015 12:59 PM #17 vortex (Senior Moderator)

Looks like a pretty good learning experience Thilda!

DEFINITELY look into setting up a CDN - you can start for free - so there's no reason not to!

For a geo like ID - if your web host is in North America or Europe, the load times can be decreased quite significantly with a CDN. Load time is one of the most influential factors that affect conversion rates, so that would be the first thing I'd fix.

Are you going to pick another mobile app install offer? Or take a break and maybe try another vertical / traffic type?


Amy

06-01-2015 02:51 PM #18 thilda (Member)

@Caurmen yes I've read somewhere that now it's possible upload costs manually but I haven't found already how. Maybe it's just for pro version. I'll ask to Voluum.

@Vortex I'm now going to run a sweepstakes, email submit. App install + sweepstakes will be my bread for next month. I want to stay stick to these two verticals, I don't see the point to crosswise several ones. Step by step
You are right, my hosting server is in Europe, way far from Asia. This obviously affect the speed uploading, CDN is mandatory.

06-01-2015 03:07 PM #19 steveee1 (AMC Alumnus)

Well I'm not a pro but I ran this same offer a few months ago so I'll chime in a bit

Since you're running in ID, and Decisive I can tell you what I have learned from my data. (BTW just from my personal experience, yours may be a lot better.)

I've done a bunch of testing and optimizing and with the low payout it was pretty hard to make it profitable but it did become profitable for some time. The carriers I found that converted best is Three Indonesia and Telkomsel, and don't be afraid to also test out 300x250 banner sizes. I found that those banner size exploded my conversions for a little amount of time. The app placement that I focused on was BMM_Android. Data showed that it was the only one that converted. Also if you want to try to test state/providence, I've found that Daerah Khusus Ibukota Jakarta converted best for me. Lastly, I've tested direct linking and multiple different landers. Found that landers works best with the right angle that flowed with the banner. Direct linking can also work too, it worked out at first for me but not for long.

These were some of the stuff I've found that worked for my particular angle (an angle can flip your whole campaign around) and banners so take the ingredients I've given you with a grain of salt (pun intended lol). With the right combinations of those things, it might boost your campaign too. Again this what I have found to work for me. But don't forget to always be testing and try your own things too.

I hoped that helped you a little bit!

06-01-2015 05:02 PM #20 thilda (Member)

Thank you Steve, I appreciate your data sharing!
My top converting apps were Hill Climb Racing and Me Tunes. Carrier: Telkomsel and Three. Best cr: East Java. But conversions were minimal, not enough to speculate.
I've tested one lander only, but you are right, banners should match landing page to be more incisive.Good to know that you had more results with lp rather that direct linking, weird for utility app install. 300x250 banners?I'll give it a go next time for sure.

06-05-2015 12:18 PM #21 vortex (Senior Moderator)

Quote Originally Posted by steveee1 View Post
The carriers I found that converted best is Three Indonesia and Telkomsel, and don't be afraid to also test out 300x250 banner sizes. I found that those banner size exploded my conversions for a little amount of time. The app placement that I focused on was BMM_Android. Data showed that it was the only one that converted. Also if you want to try to test state/providence, I've found that Daerah Khusus Ibukota Jakarta converted best for me. Lastly, I've tested direct linking and multiple different landers. Found that landers works best with the right angle that flowed with the banner. Direct linking can also work too, it worked out at first for me but not for long.
Wow Steve those are great insights! Thanks for sharing your experience. BBM_Android has really quality traffic for sure. And 300x250 banners are way under-utilized so it's always good to try them - I've heard several other people report success with them.

@thilda: Keep testing more landers and banners. When testing banners, try to make at least 3 banners per angle so you can see a trend if an angle works or not. Everyone does their testing differently, but I like to use a more-or-less generic lander to test my banners, and then if I see some banners doing especially well, I'll make customized landers just for them. That was when I was doing adult, but the same idea applies to mobile as well. An even better approach may be to just direct-link all new banners, see which ones do well, and custom-make landers for them.

Hope that helps!

Amy

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