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Bad CTR From Landing Page to Offer (44)

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I think my landing page CTR to the offer is bad or at least I think so. I'm doing sweepstakes mobile only with win iPhone 6 and I have around 4% ctr from landing page to the offer. Oh and the offer is a pin submit. Do you guys use the word free in your landing page like "Win FREE iPhone 6". I currently have in my second headline that the people have a CHANCE of winning the iphone 6. I have also a urgency timer in my site and geo script which pulls out the visitors home country and city.

But yeah, I know it's hard to answer without seeing the landing page but do you guys agree that the CTR from LP to offer is low?

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Not necessarily low.

It depends on how cheap the traffic is, and what type it is.

(I'm assuming that's display traffic.)

For compliance sake, you have to be careful what you claim when it comes to Free-bombing.

Then again, you only need to take a look at some of the archived landers out there to find affiliates disregarding compliance every day. It happens -- but it's not a great model for lasting success.

If you think that your CTR is too low, the first place to look is the bridge between banner and landing page.

If only 1 in 25 users is seeing the LP through to the offer... why is that?

Are you misleading them with the banner? Is it claiming the user has won when the LP says otherwise?

You have to get inside the head of those users and work out what is breaking the funnel.

Remember though, mobile traffic can be accidental. If you are running placements at the top of the page, you'll get accidental clicks. If your ad is designed to blend in with the app/site, then expect lots of them.

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my sweeps landers get about 40-60% ctr from lander to offer. depending on the traffic source. I'm pretty sure you can't ever say free compliantly with sweeps. You should spy and test out all the landers you find. then mix and match elements.

what's your conversion rate? that's what's most important.

is it pop traffic?

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Well it's leadbolt traffic with banner ad placement and I have gotten 1 conversion from 700 visits to my landing page which would make my CR% very low. And it came from one category target with 39 visitors which makes the CR% from that specific category 2.56%.

Oh and edit: It's currently CPC until they answer me if I can start using CPM because my ad at leadbolt gets almost 9% CTR which would make the traffic so much cheaper than it is currently ( $0.06 CPC )

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Hmm my banner has an picture of iphone with wooden background and a text with: "Win an iPhone 6!" "Click Here!" So I could guess that people are clicking it just to see what it's all about. and in my LP I have a headline with something like: "Save your $xxx NOW!" with sub headline congratulate that they have an chance to win iphone 6. And after that there's instructions what they have to do with a timer.

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Do you recommend whatrunswhere for the spying process? Going to test the trial if it's good.

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that's a pretty weak lander. my camps are on whatrunswhere for display and mobileadscout for pops. they are a bit out dated but you'll get a general idea.
honestly there is basically one lander that is working right now for sweeps. everyone is using it. it still works.

i tried leadbolt for push notifcations, but couldn't make it work for me. If you're still testing landers, pop traffic is a good choice to limit your variables.

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Well, I just joined Adcash so now I'm going to test pop traffic

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Way to make my jaw drop! That kind of CTR must be from display traffic I'd imagine? Even then it's phenomenal (to me at least!)

If you wouldn't mind sharing - what's your CTR for pop traffic like for sweeps? I agree that ultimately it's CR that counts - just want an idea on how mine are stacking up.


Amy

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redirects on ZP is over 100% with about 1.5-2% cv.

general pop traffic. 50-60% ctr. with a 0.3-0.5% CV

display is 50- 60% ctr (up to 90% on certain placements) with a 2 % cv

here are some stats from camps running at this moment.

mix of pop and display

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That's some nice stats "hlyghst"

diltsi - you didnt mentioned how long the campaign is running but in order to get such impressive stats like "hlyghst" you will need to change your traffic source as even with a killer optimization of the campaign your starting point is very low.
(in sense of CTR%)
when I also agree that CR is the most important getting higher CTR% will help get more users to convert and will help get higher CR%.

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It has run for one day but 700 clicks to the site and only 4% of that goes to the offer page makes me think that my landing page sucks bad. I signed up for the WhatRunsWhere 3 day $1 trial but when I type iphone 6 or win iphone I only find like three or something ads which have been running for only 1 day. It brings whole lot of different car ads with the keyword "iphone". 300x250 banner size and all countries and networks. So which spying tool is best for finding people's landing pages or am I using the WRW totally.

I have now also applied for adcash and popads but untill I get approved I'm sticking with leadbolt.

EDIT: Probably going to get the mobile ad scout. Haven't found any discount coupons yet so if anyone knows where to get one I would really appreciate it.

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if you're a member of mundo media. they offer one.

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Thanks so much for the detailed stats! I'm only testing pop traffic atm. Nice to know my best landers are performing similarly to your numbers - I'm getting there! But heck, your numbers have given me the incentive to try display traffic soon! Thanks again!

Here's one right here on STM:

http://stmforum.com/forum/showthread...ile-Campaigns!

I just checked my "Resources" area on Mundo and that coupon isn't there anymore - I remember having seen it somewhere....maybe it was there before, or maybe it was another network...


Amy

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thanks for correction amy. yeah display works. but you're gonna be competing with me. may the best aff win

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Holy shit, been working on my landing page the whole day and damn do I say it looks pretty. In my opinion better version from the most used "template" from mobileadscout even though it is kinda copied from it but Imo made better.

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*flexing my muscles at hlyghst*

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I'm assuming this is with a back button trapping script redirecting the user to the offer page? Because I haven't been able to get much higher than 2% CTR on pop traffic.

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yeah it has it. but for pops, it doesn't make much of a difference. more for redirect.

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Does the ad platform allow it?

Browser trapping is a fast way to get shit-canned from some of the bigger networks out there.

Not sure if a back button redirect would count, but it's definitely a grey area I'd be very careful with.

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pop sources don't seem to mind. i generally don't use it for display.

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Just a little update if anyone is interested. Using Popads currently as a traffic method (popup) and a SOI sweepstake offer for iphone 6. I've gotten 420 clicks from the landing page to the offer with overall CTR to offer 21% with back redirect and finally got one conversion.

I'm particularly interested in hearing hlyghst's opinion about the conversion rate which is still really bad, would you start to think changing the offer? I know I don't have yet enough data ( ~10x the payout which is $1.6 ) but I think it gives me some kind of direction on things.
hlyghst if I showed you my landing page would you like to check it out and give your opinion?

Here are few screenshots from CPVLab:



The postback hasn't updated the 1 conversion I had yet.

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unfortunately that really isn't enough data to know anything. you need at least 2x offer payout for every placement. which is why RONign with a unproven offer and LP is not the best strategy. right now you are testing basically all the variables you can, all at the same time. in theory you would need to spend a few 100 dollars at least to know anything.

you need to find a way to isolate the variables.

just so you know, i ran the shit out of popads. and i don't run it anymore. so it will be difficult for you.

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Damn I'm getting pumped even though I'm doing everything wrongly, really like your style hlyghst! Now I'm just a little confused on what traffic source to use then and do you run only few categories with pop ads and if so, how do you get enough volume? Pump up the bids at the start to get data? Damn I wish I started mobile much more sooner. From mobile ad scout I see a lot of people using propeller ads, would you recommend it? I also thought about Zeropark but gotta do more research.

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What is the meaning of CV?

thank you!

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CV is the conversion rate calculated by dividing the number of conversions by the number of views.

hlyghst is basically giving away his entire campaign here except give us the lander. Pick up all the gold nuggets, ask your AMs for the best sweeps offers in the US, pick the 5 biggest pop networks and just test away!

Also, US isn't the only geo with good sweeps offers! If you keep your lander generic you can make it work for multiple geos.


Amy

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Guys don't believe if networks are saying that some offer is mobile optimized, they aren't. I wish I would've checked that right from the beginning but I was just too eager to throw money away...

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When are you guys starting to ask for a payout bump? I have few positive ROI targets but a payout bump would really be nice.

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Although this thread is kinda dead I just wanted to show a little improvement right after changing the offer to much better mobile optimized offer, few positive ROI targets



Now I'm just waiting to answer from MUNDO Media if I can get accepted to their system because they really have a lot of good sweepstakes offers.

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It's always good to test a few offers to find one that converts at least half decent, that you could use to test and optimize your landers. And judging by your stats, I'd say this offer is converting well enough, considering you're still early in the lander optimization process (if my assumption is wrong please correct me). Although there isn't enough stats to say that for certain (you may want to keep running it for a bit to confirm that the conversion rate will actually hold).

If I were you - I would focus 100% on testing landers for the next little while and not even worry about ROI. Of course you would still want to eliminate budget-draining placements etc. to lower your testing costs, but I would focus a lot more on getting enough traffic to test and improve my landers vs. caring about ROI.

Of course, after you find a decent lander, you can always mass-test offers to find the best ones - hopefully you'll be accepted into Mundo by then because - as you've pointed out - they DO have lots of delicious sweeps offers!


Amy

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Can someone answer if $1.2 USD payout is bad for SOI Sweepstake offer? I find it really hard to find good traffic source for so low payout although I know some people are probably banking with them.

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A question like that is too general. It would largely depend on how good your lander is, how well the offer is converting, how well the traffic converts (dependent on which traffic source + placements), and how expensive that traffic is (i.e. geo and traffic source dependent).

A buddy of mine managed to reach 3-figure profits by running an offer at an extremely low payout - less than $0.30/lead (can't state the exact payout here without giving it away) - just by using a decent lander and doing volume.

So just keep your eye on the EPV-CPV = profits per view, because that's ultimately what you're after!


Amy

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I can't seem to open the attachment...

To add an intro popup, simply add this code to your lander:

<script>
alert("Whatever message you want to show!");
</script>

I wouldn't suggest bothering with that at this point. Remember the 80/20 rule? If you try to focus on the 20% that will yield 80% of the results, you'll get there so much faster. If your current traffic network isn't giving you enough traffic to test landers, simply move to a network that has more traffic.

IMO the offer you're running now - assuming the conversion rate will stay similar - is already good enough for you to continue using it to test landers! I wouldn't call the payout shit at all. As for a pay bump, it never hurts to ask. Some AMs will give you a pay bump before you even start promoting an offer, but that's typically only if they have worked with you for a while and know what you're capable of. I don't know how many leads you've generated already, but now may be a good time to ask your AM about lead quality - whether it's acceptable. If the answer is "yes", it wouldn't hurt for you to follow up with "by the way - I want to test a lot of landers to get this offer to work - could you help me control testing costs by giving me a bump?"

Good luck!


Amy

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Wow so many good tips that I don't even know what to say... Thank you a lot!

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Damn, didn't know that go2mobi don't allow countdown timers on their advertising platform. Should I try to ask for a refund or do you guys think that the timer isn't must?

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Wow, how are you getting such crazy CTR and CV? Mine is around 10% CTR with 0.01% CV for pops and 30% CTR with 0.50% CV for redirects. I'm using common landers found on AdScout (modified of course) + my own landers. My own ones are even outperforming the ones in the wild. What am I doing wrong?

I have entry pop-up, timer, and back button redirect. Various copies, around 7 or so variations total. All of them have very bad CTRs and CV's. I'm also testing multiple offers and even the best ones converts at like 0.2% CV pops+redirects combined. Pages are entirely on CDN and mobile responsive.

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hmm .2 cv is gonna be difficult to make work. CV is really determined by the placement / source and the offer combination.

not sure why yours are doing differently than mine.

but you have to understand. if you're running on the usual pop sources, every other pop delivered for like six months at least has been these same landers and offers.

they pop traffic is very saturated for that angle/offer.

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Hlyghst, what's your display / pop CTR without the back button?

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about 20-30%

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@hlyghst incredible

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Amy what do you think about the thing that my network and traffic source don't allow countdown timers at all? I asked for lead quality check and they said that I can't use countdown timers and word "win" in any situation. What's your opinion on that? Will it drop my CV a lot?

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I haven't started testing sweeps on display traffic networks yet (this is on my to-do list for this coming week), but I know that display networks are stricter in their requirements for compliance compared to pop traffic networks.

2 points I want to make:

1)If a network doesn't allow countdown timers on your landers, they won't allow that on your competitions' landers either! So either way the "fight" will be fair!

2)There are so many other "elements" you can use to improve your lander - why just fixate on one element? There are tons of threads on STM that are littered with gold nuggets on what kinds of elements can improve lander CR - in particular, seek out all threads started by hlyghst - he's given out a list of these elements.

Also, test lots of different types of landers to find out what works best. Once you have a decent lander, mass test different offers in different geos. Once you have some promising offers, continue to test landers to improve the performance of each offer. Scale successful lander + offer combos to other networks, cut the unprofitable and keep the profitable.

In summary - test systematically and things MUST improve! Now go get 'em!

Good luck buddy!

Amy

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Hi there! Please, tell me about the bids on Zeropark PPR (redirect) traffic, do i need to bid 4-5 times higher than on pops? Trying to bid up to $20 CPM, but have a very few mobile traffic, in comparsion to pops.

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I'd suggest bidding higher than the average bid as indicated in ZP's inventory chart:

https://zeropark.com/volume/

To get more volume for redirect traffic, you sometimes need to bid significantly higher than the average.

In certain geos, $20CPM isn't too high. Try setting up multiple camps with different bids, setting a low camp budget on each, and running them at the same time to see which one does better. Don't be afraid to bid crazy high - just be sure you've set a low campaign budget!

Remember that when prices are high, there must be a reason: If nobody is making money they wouldn't be bidding high to drive the prices up in the first place.



Amy

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