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Auto bidding on TJ -recommended? (4)

05-24-2015 04:39 PM #1 giladp89 (Member)
Auto bidding on TJ -recommended?

Hi guys,

I noticed that there is an auto bidding option on TJ, does anyone have any experience with it?
Would you recommend using it?

05-25-2015 07:41 PM #2 trafficjunky (Member)

Hi giladp89.
Do you mean the ad weight auto-optimization feature?

Anton

05-26-2015 09:16 AM #3 giladp89 (Member)

Yep I think that is the one

05-26-2015 01:55 PM #4 trafficjunky (Member)

Ok!
Well, as you can see on step 1 of campaign creation, you can choose full-automatic or recommendations.
This feature relies on the CTR (unless you track conversions with our conversion tracker), therefore, I would start using the recommendation at first, in case the best CTR does not yield the best conversions.
If you see that the recommendations make sense in terms of conversion ratio too, then switch your campaign to auto-optimization and forget about it.

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