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Back to basics: How many conversions is enough to test with? (4)

05-23-2015 11:14 PM #1 laurencestanley (Member)
Back to basics: How many conversions is enough to test with?

Slightly frustrated that I haven't already asked/figured this out myself!

But how many conversions do you think are enough to start cutting placements with?

I typically run $30 of testing per campaign and come out with around 5, $0.30 conversions. Could these 5 conversions just be flukes? Should I be testing with a budget of $100 for such a small payout?

Thanks in advance

05-23-2015 11:18 PM #2 sleenirvana (Member)

.30 payout, you would need about 100 conversion to get statistical significance.

05-24-2015 12:01 AM #3 jennatalia (AMC Alumnus)

Well...

You know the earnings from a conversion.

You know the cost per click.

So how many clicks does it take to get one conversion at breakeven?

If that one click for one website ID already spent 3x the conversion rate, it's probably a good idea to stop buying traffic from that one website ID.

05-24-2015 08:36 AM #4 vortex (Senior Moderator)

Quote Originally Posted by laurencestanley View Post
I typically run $30 of testing per campaign and come out with around 5, $0.30 conversions. Could these 5 conversions just be flukes? Should I be testing with a budget of $100 for such a small payout?
Unless a lot of the traffic came from a few bad placements that drained your $30 budget, $30 of ad spend with $1.50 revenue should be enough to decide to call it quits and move on...

That is, unless you have some new angle/creatives that you think will bring drastically better results than your current one(s).

I'm still somewhat confused on what your actual question is though - are you asking whether you should ditch the campaign, or just a placement? If it's the latter, please see this thread on how to cut placements:

http://stmforum.com/forum/showthread...Banners-Part-2


Amy

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