Hello everyone!
This is my first post on STM, so please don't hesitate to yell at me if I do something wrong.
I've been running ads through Bing for the past two months, and I've finally reached a decent ROI.
Here's a little info about my campaign, and then I'll get to my question right after:
Vertical: Real Estate / Home Improvement
Offer(s): The Ultimate Rent-To-Own Home Program - $2.5 per lead
Budget: $100 a day
Bid: Averages $0.36 depending on keyword
Landing page: Got a great LP, converting on average at 45%
Sales/conversions so far: 350
Net: $550 spent, $875 earned. That's $325 profit with an ROI of about 59%.
I'm pretty happy with the results, but this is where it gets frustrating:
It will only ever spend about $30 per day. No matter how high I crank up my daily budget (even had it at $300/day recently), it still only spends about $30 every 24 hours.
I'm only using very few keywords on the campaign, five to be exact. I had around 500 to start with, but eventually deleted all keywords that didn't convert well.
I know some of the keywords have a first page bid around $0.80, but raising my cpc to that would crush the ROI... Are there any other ways I can increase the traffic?
Sorry for the long post, and thanks in advance! :-)
//Bo
If you want more traffic, you can create better CTR ads, bid higher, use broad matches, more head terms and more keywords.