Hey guys just read an interesting article about the possible future of ad blocking on mobile devices that I thought some of you might be interested in:
http://digiday.com/publishers/mobile-ad-blocking/
Seems like they would have a hard time blocking ads in apps, but ads in the browser is another story. If anything I think there is still a lot of time before this would ever be main stream unless is was preinstalled on the phones.
Given the ridiculously heavy dependence of Google on its ad business, I really don't see something like this thriving within the Android ecosystem.
For Apple and iOS, on the other hand, it could be another story ... but still highly unlikely, I would think.
There is also Adblock Plus Mobile Browser coming out https://adblockplus.org/blog/adblock-browser-is-here
I only see pros to this:
- CTR on other browsers would increase, since majority of non-converting visitors will switch to that new browser
- As long as we target every other browser except AdBlock we should be fine