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EXPOSED: Google's Secret War Against Ad Fraud (12)

05-20-2015 08:33 PM #1 cmdeal (Veteran Member)
EXPOSED: Google's Secret War Against Ad Fraud

An awesome article from AdAge that looks inside Google's secret war against ad fraud run out of its London offices.

http://adage.com/article/digital/ins...-fraud/298652/

05-20-2015 09:05 PM #2 mr_mac (Member)

Computers were invented to solve problems which did not exist before inventing computers

Good read

05-20-2015 10:26 PM #3 dynamicsoul (Member)

Great article. I guess we found where most the pop networks buy their traffic from lol.

05-23-2015 12:05 AM #4 cmdeal (Veteran Member)

There is certainly no shortage of junk, fake, and fraudulent impressions when buying display/mobile traffic especially via 3rd party networks, exchanges and DSPs ...

05-23-2015 02:04 AM #5 johndeng (Member)

wow thanks for sharing cmdeal.

That's a great read for the weekend.

05-23-2015 06:29 AM #6 iAmAttila (Veteran Member)

Quote Originally Posted by cmdeal View Post
There is certainly no shortage of junk, fake, and fraudulent impressions when buying display/mobile traffic especially via 3rd party networks, exchanges and DSPs ...
In other words.. always buy from the source or as close as possible

05-23-2015 08:57 AM #7 Mr Green (Administrator)

Awesome write up!

Man this would be a cool office if it existed...

05-23-2015 03:45 PM #8 zeno (Administrator)

Perplexingly, this traffic is not even part of a botnet. "This company"—which Phil declined to name—"is actually an ad verification service." What the company does, he said, is go across the web, sampling as many ads as possible and clicking through to record which landing page each ad leads to. Though the verification service could identify itself in its browser as "nonhuman," it chooses not to, and is therefore passing itself off as legitimate human traffic to plenty of ad-tech companies that have not yet identified it.
Lols, karma. Spying on ads could be killing your campaigns

05-23-2015 04:47 PM #9 ppchound (Member)

Once met a dude, by accident, who worked for as a programmer for a botnet organisation. He'd fallen on tough times and needed the work. We talked for just over 4 hours. It scared me. The stuff they do makes your hair stand on end.

06-06-2015 11:35 AM #10 cmdeal (Veteran Member)

Quote Originally Posted by ppchound View Post
Once met a dude, by accident, who worked for as a programmer for a botnet organisation. He'd fallen on tough times and needed the work. We talked for just over 4 hours. It scared me. The stuff they do makes your hair stand on end.
What were some of the stories?

06-07-2015 08:55 AM #11 affiliaxeguy (Member)

great Article "cmdeal", thanks for sharing.

the WAR againt fraudsters will never end, once a new system is live fraudsters finds a new way than a new system is found to deal with it and yet again a new fraud will be invented to overcome the new system.
Art of Fraud!

06-14-2015 04:40 PM #12 zeno (Administrator)

Quote Originally Posted by cmdeal View Post
What were some of the stories?
+1 do tell!

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