I'm going to promote a diabetes clickbank product. And I'm going to do lead gen first by giving away a free report.
My question is, what are good traffic platforms beside google or facebook to reach this audience. The demos is 45-65 mainly male.
Well, as a start I would suggest using FB audience insights for that demographic + a relevant interest and getting some ideas on what kind of brands/products/etc. they like, then scope our relevant sites on the internet, use SimilarWeb, etc. and try to find sites available via display RTB platforms.
Use something like WhatRunsWhere to spy on other related ads and find out where they are being run.
Think about apps/sites that older men use and brainstorm like crazy. There's no secret site that tells you where all the male 45-65 traffic is for each country.
FB is what most people use.
Thanks zeno. I didn't think of that.
Adclickmedia.com let's you send emails to various themed lists.