Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

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White hat Google display network ad approval (11)

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Display URL] Inaccurate Display URL: Your display URL must accurately reflect the URL of your website. Please follow the guidelines below.

1. Use the same domain name in your display URL and destination URL. For example, if you're advertising example.com, you can't use google.com as your display URL.

2. Use the same domain extension in your display URL and destination URL. For example, if you're advertising example.com, you can't use example.co.uk as your display URL.

3. Don't redirect users to a different destination URL. For example, if you're advertising example.com, example.com can't redirect users to google.com. Redirects used for tracking purposes are fine if the final destination URL uses the same domain as the display URL.

4. If your site's hosted on a domain that hosts other sites, include a domain and path. For example, if you're advertising mycompany.blogspot.com, you can't use blogspot.com as your display URL. Use mycompany.blogspot.com instead.

5. If your destination URL is too long for your ad, use a shortened version -- like your homepage -- that meets the character limit for this field. Check your spelling and symbols for accuracy, and make sure your display URL doesn't contain an extraneous "http://" or "https://."




I'm trying to go really clean here with all my ads and links, I use the Voluum tracker. How am I going to set it up in such a way where the end destination is going to be an affiliate link?

Must the solution include cloaking? And if it does, then shouldn't I go all the way to include extreme and fraudulent things that improve roi? Is the punishment different?

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I will be watching the answer to this closely.

It's hard to find really detailed up to date answers about anything regarding running a successful campaign on GDN because (I am guessing here) I have heard if you find success there it can possibly be all the traffic you will need. I am rooting for you.

The most detailed information on GDN I have learned to date was in Traffic Black Book 2.0 but even that was dated by the time I digested it i.e the Adwords editor looked totally different from the one in their OTS and the Adbeat interface (their spy tool of choice) had changed so as I said I will be watching.

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This is your answer. Set the destination URL as your tracker's URL: provided it redirects to a URL which is the same as your display URL, you'll get campaigns approved (assuming there's nothing else wrong).

So in other words if your lander in Voluum is www.mydomain.com/lander/, set your display url as www.mydomain.com/lander and your destination URL as the campaign link from Voluum. That'll redirect to the same URL as the display URL and so Google will be cool with it.

Google's redirect rules are super-confusing, but this works for me whenever I'm running an Adwords campaign with affiliate-style tracking.

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My experience is that irrespective of how legit the offer is, Google will check the redirect path & probably ban your account if they see an affiliate link.

So you really need to cloak just to hide the affiliate links.

Even then Google might approve the ad but just not like the offer for some reason & ban your account anyway.

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what are the different types of punishment taken by google? banning of account? fine? lawsuit?

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They'll most likely just ban you if caught cloaking an offer. If you are defrauding the company or any publishers for revenue, then you'll get a more severe punishment!

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the rules seems to make sense, looks like im going to have to keep to the rules and understand them better

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If I'm direct linking to the Google play store, what is the display url? The destination url will still have to be my tracker link right?

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They confiscate your Star Trek collection and any pictures of women you have.

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The rules in Google's terms & conditions make sense & are pretty straightforward to follow.

But the problem is that there are loads of secret, internal rules , break some of those & you'll get banned.

In 2011 they had 1.2m advertisers & banned 800k of them, that's over 2000 bans per day!

Btw Destination URLs are disappearing soon anyway to be replaced by Final URL's, check out https://support.google.com/adwords/a...80568?hl=en-GB

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To use Voluum, put the Voluum URL into the tracking template field, either at the campaign or ad group level. (Campaign level doesn't always work, but ad group level does. You could also put it in at the ad level, but that's a lot of work for each ad.) Make sure you've set your ads to be "Final URL's" instead of "Destination URL's." Doing that isn't obvious, since the drop-down is hidden (at least in my account). You have to click on "Destination URL" in the ad. Here's a screenshot:

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