Pretty new to Media Buying actually but since I've been to lots of conferences I saw people doing mobile casino and Forex and literally killing it. Is anyone doing it here? Seems hard to convert traffic through landers?
I have a couple of binary offers running and promote others offers mainly through my list. Testing a new funnel now that I can buy media for and put people on my list.
Transitioned into this from Forex about 2 years ago. FX is a really difficult niche to get started in right now, I wouldn't really recommend it, although people are still banking with it..
Sportsbetting is HUGE by the way and very underpromoted in my opinion, especially in countries like Australia & UK.
I do casino but in ppv , anyone know which traffic source allow mobile banner/pop up ?
thanks
Sports betting is under promoted in the UK? you real?
It's hammered everywhere that restrictions allow.
But there is plenty room for competition, as you say, market is huge.
It seems too hard to promote these by buying traffic, mobile traffic either.
Ok sorry, should've clarified. The way we are doing it is by incentivising the offer.
So for example if we would promote sports betting, we would create a web-app saying you can get free access to this web-app with our team of sports analysists, with this track record predicting outcomes of the games, but only if you sign up with this sports betting website.
That way of promoting, I think is under-utilised. This is the way we do it with Binary Options.
On mobile I'd go for the optin first. Create a lander saying:
FREE REPORT
How to predict the outcome of any game with 75% accuracy
Then promote your aff offer using email.
Sebves - this can work and its a very nice idea but take in mind that most advertiser will see this as Incentive traffic and user might feel deceived if they will deposit money and realized the ad was misleading.
For me promoting Casino offers always worked with media buying POP and display, did a lot of digging on google to find sites related to casino that have good reputation and worked a deal with them.
one of the best sites for slots was the biggest surprise of my life, site looked like it was built in 1980's looks bad but is the no.1 results on google and to my surprise became my no.1 source of traffic and revenues (after a lot of work to get him show my banners)
the main goal isn't as i see it just bringing few user to deposit. the main goal is to keep on bringing them and not lose the offer due to quality or not following restriction after a short time.