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Getting started in Mobile Sweepstakes on ZeroPark (58)

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Hey guys,

I'm Hieu, 25 years old and from Saigon. I decided to do mobile and joined STM. After a few weeks, 6WAMC beta came out and I thought it's a real deal to help me speed up the learning process. I became a 6WAMC student, but was left behind a few weeks by Lunar New Year. Then I couldn't come back to work normally after a long holiday. In April, I committed to finish the course, run a few mobile app install campaigns on Go2Mobi but not much success (Spent: $174.97, Revenue: $19.54). At least now I know the basics: designing banners, landers, setting up tracking, CDN, simple cutting banner process,...

Now I want to give mobile sweepstakes on ZeroPark a try. Already deposited $500 with a coupon (already expired), so I have $1000 on ZeroPark now. This is my 1st campaign, still waiting for approval:

Traffic source: ZeroPark
Offer: Win an iPhone 6, 2.5$ payout, recommended by AM
Network: ClickDealer
Vertical: Pin Submit, Sweepstakes
Geo: MY
Type: RON, Redirect
Budget: $50/day per campaign
Bid: $0.007 (AVG is $0.0063)

Landing Pages
I ripped a very popular lander (FB style) after spying using Mobile Ad Scout. The LP language is English. I see a lot of Malaysians speak English, so I'll test it first and optimize from there.



Next actions:
- Let it run for one day, then split-test more variations of LP.
- Keep spying other LPs in Malaysia and other GEOs.

I'll update this thread everyday. If you have any feedbacks, suggestions, tell me. I really appreciate your help.

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you'll need a better lander. and i would translate it.
there is a better malaysian one floating around....

also 2.5 for a pin sub is difficult. i get that or more for email submits.

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also, redirects have worked better for me on ZP. but make sure you have the back button script. where it redirects you to the offer page.
over 100% ctr

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I think you should "go the extra mile" and translate it as hlyghst said. Makes it look more legit and less generic.

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Thanks so much for your advice! So I'll try to spy a few more LPs and translate all to Malay to test.

Yes, I want to try in less competitive GEOs so my AM recommended me this offer.

Great tip! I'll implement this.

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Nice! Will be watching this one!

As the others have already said, you're going to need to work on the lander. Either some serious mods and/or other pages, it's very generic.

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The payout isnt high but it might be a very good converting offer so I wouldnt worry about it too much (if you are looking to run it in a less competitive GEO than it can be decent enough). Relatively low payout can still generate a nice amount of cash.

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Nice to see you here buddy Will be watching this for sure. Let's all make some money!

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Yesterday, I didn't run the campaign so no data yet. I tried to spy better LP and test back button redirect. Increase the bid to 0.008, because the BP was >5 with bid 0.007.

Here is my new landing pages in Malay with back button redirect script I got from here http://stmforum.com/forum/showthread...k-button-click.
I think they're better. What do you guys think?

Lander 1: It's a ripped one.


Lander 2: It's a template I got from CashMoneyAffiliate. It's a survey with only 2 questions.

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isnt it better to redirect to another lander?

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yeah that lander 1 should be good enough to get some placement data. don't forget to add the mods, intro exit pops, sound, back button, vibrate. no close.

surveys have always sucked for me. not sure why.

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Great! Thanks for your feedback. I'll let them run for one day, then add the mods, optimize from that.

Do you think questions are very important?

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Here is my stats for each lander. The FB style seems to be doing quite well, and better than the LP2.


Overall Stats


What I did

• It spent very little money at bid $0.008, so I increased the bid to $0.015 but still not spent all my daily budget ($50) at bid position 3. I've just increase the bid to 0.036 (20% more than the 1st bidder) to get more data quickly.
• Cut some targets which spent more than 3x payout without any conversions.

Next

• Wait for more data coming in (15x offer payout/lander) to choose the best lander, then make more variations from the winner as hlyghst's suggestion.

Questions

1. Do you think it's good to get more traffic by just increasing the bid? Are there any other ways?
2. So for the FB style lander, what do you think I should split-test in order? I mean which is more important to split-test first?

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are you RON? if so that really isn't enough info to know anything. except the FB is probably better.
with some mods you should be able to get the cv up a bit. but yeah i would focus on finding placements with that FB lander.

there might not be that much ZP traffic in malaysia.
check out popads

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yes, I'm running RON then cut bad targets. Maybe I missaw the AVG bid for Malaysia, so I did bid low. After adjusting the bid to 0.036, the data is coming quickly.

What do you mean by "focus on finding placements with that FB lander"? do you mean making a whitelist campaign for profitable targets?

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no, you use the fb lander as your control, to test for placements.

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Ah, thanks for the explanation. I'm doing this atm

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Looks good keep optimizing!

Your CTR is SICK

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Thanks! I think it's because of the back button redirect.

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Yesterday stats


What I did
I've just added some mods to the FB style LP: exit pop, adjusting the countdown number, callout city, vibrate, sound, changing the prize order. Each mod was put into each LP. So I get 6 new LPs running now.

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Thank you for this follow along. You helped me make $100 yesterday

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Could you share with us how?

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How are the new landing pages going? Have you got enough data on them yet?

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There are 6 LPs running now (just paused 1 poor performing one), not enough data to decide yet. My budget is 200$/day, but it was only spent ~$66 yesterday, today has spent ~$82 so far (I'm at UTC+07:00), and I've just increase the bid to $0.04 after getting an advice from ZeroPark

Here is the stats so far, quite good, I think.

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That's looking promising!

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After increasing the bid to $0.04, there is much more data coming in.

Stats


What I did

• Paused the 7 old LPs
• Created 6 more LPs that are combinations of some elements that seem good after round 1.
• Resume some targets that I mis-paused last time. I thought the payout was $0.25, so I paused them at $0.75.

Questions

• How to split-test effectively the LPs? What I did is split-testing 7 elements I could think of separately in round 1, then round 2, I picked those ones that seem good then make a new control LP, then add variations to it.

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Today Update


The CR, CV increased a little bit after round 2 testing. I'm making new ones to continue.

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@hieu nguyen

What tools do you use for spying? I'm amazed you can get such quality landing pages by spying..

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As I mentioned in the 1st post, I used Mobile Ad Scout to spy and SiteSucker to rip the LP (You can use HTTrack if you use Windows) .

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Thanks! So Mobile Ad Scout is good after all..
For ripping I like Teleport Pro (free) over HTTrack.

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Thanks luckskywalker and Ruby Tunes. Hope Voluum can fix it soon.

At your campaign setup step, choose "Double meta refresh" to hide your ref so other can't know your landers. You can read more about it here http://stmforum.com/forum/showthread...referrals-mean

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Have you looked at using single meta refresh? It's not as sure as double refresh that the referrer will be hidden but it's one less redirect so not as much clickloss. Pros and cons

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You can check to see if they came from your campaign link, then use PHP to either include the real lander or a dummy lander based on the result. That way the advertiser gets a referrer so he doesn't have any reason to raise a possible redflag. PHP includes are S2S so are fast and shouldn't incur much clickloss. Downside is that it wont work with a CDN.

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Not yet Ruby Tunes, but I try to hide it so I just picked "double refresh" as many ones recommended.

Thanks for your suggestion! Didn't know about it But I'll stick with CDN now. Much more work if I use PHP.

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Not much to update but stats On Wednesday, I just increase the bid to $0.004 due to slow traffic, and create accounts on other pop sources, ready to scale when having a decent lander.
Tuesday

• Spent: $136
• Revenue: $135
• Profit: $-1
• ROI: -0.7%

Wednesday

• Spent: $143.5
• Revenue: $165
• Profit: $21.5
• ROI: 15%

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It was still green on and off for the last two days. It seems to be worse today. About landers, I had two landers running but couldn't find the best one, then I just let them continue to run and picked one and made some more variations from it and run all of them.

There are many higher bidder since Thursday. I've been getting less traffic with bid $0.0035 -> 0.004.

Here are the stats:
Thursday

• Spent: $108.79
• Revenue: $122.50
• Profit: $13.71
• ROI: 12.6%

Friday

• Spent: $79.06
• Revenue: $77.50
• Profit: -$1.5
• ROI: -1.9%

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All my new landers the past two days performed worse. Trying to find new things to test more.

Saturday

• Spent: $57.71
• Revenue: $42.5
• Profit: -$15.21

Sunday

• Spent: $88.90
• Revenue: $52.50
• Profit: -$36.4

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I noticed that last weekend (Sunday) wasnt a positive day for you as well. Might worth checking that it isnt something to do with the day as well as the landers...

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Could you explain it further? You mean that it wasn't negative because of the landers or the day, it must have been other thing that made it negative?

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I believe he's saying that Sunday may just be a bad day for your campaign, for whatever reason, based on your last week or two of data.

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Thank you Stitch, thats what I meant.

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6/8/2015 (GMT+7)

• Spent: $63.19
• Revenue: $47.50
• Profit: -$15.69

6/9/2015 (GMT+7)

• Spent: $85.46
• Revenue: $72.50
• Profit: -$12.96

6/10/2015 (GMT+7)

• Spent: $142.29
• Revenue: $135.00
• Profit: -$7.29

What I did

• Tested some lander variations -> cut the bad ones, still not find any better ones than the control from two weeks ago. There is one which seems to perform better but not enough data to say.
• I've just created 3 new whitelist campaigns with the best lander to play with the bid on PopAds to see if I can get more traffic that way.

What's next

• Split-test more landers.

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Hey man, good progress. If you're using the FB style lander, I suggest try a different design altogether. I've tested FB style lander and it performed horribly for me.

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There is not much to report the last few days. I was running a few whitelist campaigns for specific os, device type, but they performed worse after that. At the same time, I split-tested the landers in the RON campaign, but didn't find the better one. There were two landers which in turn performed better in one day but worse the next day, so I couldn't decide which to cut.

But I've already created a new variation from one of them, then let the three run at the same time. I also ordered two other landers with totally different styles from Banners & Landers with discount. Waiting for their reply.

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What I did:

• I've decided to run only on Android now, iOS traffic converts but I couldn't do anything to improve the CR yet. That's why I've had some green days lately.
• And I've just got the landers ordered from Banners & Landers last week. It wasn't supposed to be that late. I should have written all the requirements as detailed as possible.
• I've been still split-testing landers. Got some great ideas from the latest premium post of Finch.

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Your green days are becuase you dropped the iOS? You mean in your last post the green days are days you didnt run on iOS?

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Hey!
thank you for such useful follow-along!
I run the same offer for US in ZP/Pop traffic. I would suggest you to spy landers in another GEOs also

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Yes, I stopped running RON. Now I'm only split-testing landers in the android campaign.

Glad to hear that. Yes, that's what I've been doing, trying to make use of Mobile Ad Scout

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How is the Android only traffic going? Still managing to have green days only (without iOS)?

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Yeah, the android traffic is still doing well, but not green days any more because I've been split-testing more landers.

Got the pre-sale Affiliate World Asia ticket last night before they were sold out. Really exciting to be there on Dec!

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Great follow along. Working on a similar campaign. All in all is it just better to "hide the refs" to make your campaigns last longer? Many people say the double meta will reduce clicks and increase time to get offer in front of user, but it sounds like we need to always use it?

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I don't think so. You can just run the compliant landers and use the default redirect system of Voluum. Double meta causes a lot of click loss.
I think we only use it if we run non-compliant creatives and try to hide them from the advertisers.

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Yeah you don't NEED to use it... this is really up to you and what you're running.

On one hand, single refresh will lose you some clicks, double refresh will lose you even more clicks. (Some people even remove tracking completely when they have a profitable campaign in order to avoid clickloss....)

On the other hand, single refresh will hide your referrers, double will make double sure they're hidden.

If you are running totally compliant then you shouldn't need to worry too much. Unless you're worried about people finding your landers and ripping your campaign.

It's something you need to balance the pros and cons of and decide yourself. For me I generally sit in the middle

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So an example of how the back button script would work:

- The user views your landing page
- User decides to click back button on their mobile browser
- It then redirects them to the offer page? If that's the case, how would you setup rotating offers on Voluum? Is the purpose of the back button script also redirecting the users to another landing page increasing your CTR?

How do you lose clicks by using a refresher? So, using refresh will disable spies from finding your landing page?

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You lose clicks because every refresh that the user is sent through adds more time to the loading time for them before they see the next page. Our customers are impatient people - half a second loading time can make a huge difference to your ROI.

If someone is browsing and spies your page, there's no stopping them. It's more on the other end - not letting someone you're sending traffic to seeing where it came from. If someone such as the affiliate network or Advertiser sees that you're sending traffic from "mywinninglander.com", they could be interested in checking it out - it's a security measure, depending on your level of trust!

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Congrats on your successes. Motivating me to start my first campaign. Thanks for sharing!

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Hey man, really nice campaign to follow along - thanks for sharing. can you post a link to Finchs post you are refering to? Cheers and good luck!

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I guess this is it

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