Brazil: the 2nd Biggest App Market in the World (4)
App Superpower Brazil continued its impressive download growth and became in 2014 the #2 country by Google Play downloads.
Top Countries by Google Play 2014 Downloads:
#1 – USA
#2 – Brazil
#3 - India
Source: AppAnnie.com
For Facebook advertisers, Brazil has been incredibly important for a while, due to its large Facebook user base.
Top Countries by Facebook Users
#1: USA 150 Million
#2: India 108 Million
#3: Brazil 71 Million
Source: statista.com
Top App by Revenue in Brazil
In 2014, by revenue Clash of Clans was #1 in Brazil. It’s a game heavily skewed towards male players. In the USA, highest CTR ads were 62% male targeted, age 25-34.
In Brazil we saw different split tests, with slightly different results. Clash of Clans seems to be appealing purely to male users age 18-34.
Understanding who your core users are on mobile is crucial for any advertiser aiming for success in 2015 and beyond.
Top Countries by Google Play 2014 Downloads:
#1 – USA
#2 – Brazil
#3 - India
Source: AppAnnie.com
For Facebook advertisers, Brazil has been incredibly important for a while, due to its large Facebook user base.
Top Countries by Facebook Users
#1: USA 150 Million
#2: India 108 Million
#3: Brazil 71 Million
Source: statista.com
Top App by Revenue in Brazil
In 2014, by revenue Clash of Clans was #1 in Brazil. It’s a game heavily skewed towards male players. In the USA, highest CTR ads were 62% male targeted, age 25-34.
In Brazil we saw different split tests, with slightly different results. Clash of Clans seems to be appealing purely to male users age 18-34.
Understanding who your core users are on mobile is crucial for any advertiser aiming for success in 2015 and beyond.
Thanks Franco this is Gold!
and if I may add to this - There was a major pick in mobile in Brazil starting with the world cup games 2014 and as far as I see it will continue to grow even more once the Olympic games will start 2016.
In my opinion this will be the best time to really go big on Brazil 
Awesome points regarding the world cup and the Olympics Guy! Thanks!
I'm Brazilian, living here. Any help needed about BR PM me maybe I can give you some insights and save you $.
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