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Facebook Pixel + Voluum Postback (13)

05-18-2015 12:05 AM #1 rainmakr ()
Facebook Pixel + Voluum Postback

Hi,

Is there a way to fire the FB conversion pixel as well as the postback to Voluum OR is this an either/or choice?

I want to have the data in FB as well as in Voluum.

Especially to take advantage of oCPM and Website Conversion campaigns on FB.

-Rainmakr

05-18-2015 11:27 AM #2 customs (Member)

It doesn't work.

You can add a piggyback pixel to Voluum (when you edit a traffic source), but still no luck and their support can't solve the problem.
Probably it's not their fault, but rather the problem with Facebook.

05-18-2015 10:40 PM #3 rainmakr ()

Quote Originally Posted by customs View Post
It doesn't work.

You can add a piggyback pixel to Voluum (when you edit a traffic source), but still no luck and their support can't solve the problem.
Probably it's not their fault, but rather the problem with Facebook.
Thank you!

05-28-2015 11:04 AM #4 zeno (Administrator)

These tracking events are fundamentally different.

Usually the postback URL is fired by an affiliate network server along with attached data in the URL.

A FB conversion pixel is javascript processed by a user's browser.

The FB conversion code has to be placed inside the HTML code of the 'converted' page, there is simply no way around this. If the advertiser/network doesn't facilitate this, you are out of luck.

The postback URL on the other hand is easy to fire - and you can do so independently of a FB conversion code. But, the postback systems can't fire the FB code in any useful way.

However, you can have both the FB conversion code and your postback URL embedded in the 'converted' page IF the postback URL can be called as e.g. an image and you can pass data into that image URL using tokens.

11-17-2015 02:34 AM #5 thuglife (Member)

Quote Originally Posted by zeno View Post
These tracking events are fundamentally different.

Usually the postback URL is fired by an affiliate network server along with attached data in the URL.

A FB conversion pixel is javascript processed by a user's browser.

The FB conversion code has to be placed inside the HTML code of the 'converted' page, there is simply no way around this. If the advertiser/network doesn't facilitate this, you are out of luck.

The postback URL on the other hand is easy to fire - and you can do so independently of a FB conversion code. But, the postback systems can't fire the FB code in any useful way.

However, you can have both the FB conversion code and your postback URL embedded in the 'converted' page IF the postback URL can be called as e.g. an image and you can pass data into that image URL using tokens.
Can Voluum somehow fire the FB conversion pixel or not? I see the postback URL redirect thing but there's no guide anywhere on how to make it work.

Edit: contacting support, will update this thread if I have something.

11-22-2015 12:58 PM #6 fatcow (Member)

Quote Originally Posted by zeno View Post
These tracking events are fundamentally different.

Usually the postback URL is fired by an affiliate network server along with attached data in the URL.

A FB conversion pixel is javascript processed by a user's browser.

The FB conversion code has to be placed inside the HTML code of the 'converted' page, there is simply no way around this. If the advertiser/network doesn't facilitate this, you are out of luck.

The postback URL on the other hand is easy to fire - and you can do so independently of a FB conversion code. But, the postback systems can't fire the FB code in any useful way.

However, you can have both the FB conversion code and your postback URL embedded in the 'converted' page IF the postback URL can be called as e.g. an image and you can pass data into that image URL using tokens.
Why not just use the Cake option for firing javascript pixel? I know it does not always work, but for most of our offers we just put the postback pixel from Voluum into the postback url field in cake and below that in the field for other scripts we put the facebook conversion code. Works very well for some of our offers!

05-06-2016 11:45 AM #7 milobanski (AMC Alumnus)

Bumping this to see how this is being solved in 2016? It'd be nice if someone could clarify how to use FB's various pixels with Cake for instance.

There are two scenarios I'm interested in:
1) Cake/Network pixel on the offer is a postback
2) Cake/Network pixel on the offer is an iframe

A postback in Cake only allows the affiliate to place a postback.

An iframe in Cake allows the affiliate to place an img tag, iframe, java, postback.

Is the only option here to place the FB pixel directly with the advertiser?

05-08-2016 10:09 PM #8 buddymonkey (Member)

Placing the the New FB Pixel directly onto cake does not work... Only the Old Pixel fires directly being place into cake.

Advertisers will most likely not place FB Pixel individually for affiliates in their pages.

05-09-2016 02:53 AM #9 zeno (Administrator)

If the advertiser has added Cake's iFrame then you should be able to embed whatever JS/HTML you want, within limits should there be an approval process there.

I don't see why the old FB conversion pixel and the new one would behave any differently in an automated environment, there is nothing particularly different between them (just basic JS + a noscript image fallback...).

05-09-2016 09:22 AM #10 milobanski (AMC Alumnus)

The problem is some advertisers don't allow or simply can't support iframes (don't ask why ^^).

05-10-2016 12:31 AM #11 williamhrs (Member)

Unfortunately if the advertiser only supports iframe, the facebook pixel cannot be fired :/

05-13-2016 10:01 AM #12 milobanski (AMC Alumnus)

Quote Originally Posted by williamhrs View Post
Unfortunately if the advertiser only supports iframe, the facebook pixel cannot be fired :/
Sorry bro, but I think that's incorrect.

On another note, I spoke to Voluum and they suggest the following:

Regarding the passing of conversions back to FB, they provide a tracking pixel which can be set in Voluum. You need to set the pixel according to their guidelines and use only the no script part (URL).

FB should provide you with a code to insert in the head of the page. From that code insert the URL (e.g. https://www.facebook.com/tr?id=15435...iew&noscript=1) from the no-script tags into the pixel redirect URL field should work fine to pass conversions back to FB.

Anyone got experience with that and the pixel redirect URL field in voluum?

05-16-2016 07:45 AM #13 zeno (Administrator)

That will only work once again if fired by the user.

So the flow would have to be...

- Voluum iFrame or JS embedded on offer conversion page
- User loads offer conversion page > tries to load Voluum JS
- Voluum JS dynamically passes in the FB pixel code
- End user fires the FB pixel code themselves

This is no different from having the FB img pixel on the end conversion page directly. The main reason to use Voluum to proxy it in would be for universal code usage, i.e. always using your Voluum JS > passes in appropriate traffic source pixel or fires postback each time.

I believe Voluum has an img pixel and a JS tracking code. I would use the JS, I am unsure if (how?) img pixels can proxy fire other client-side tracking codes.

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