The best incentive/bribe for email opt-ins? (7)

I'm surprised that this section of STM is not that active, building email lists solves the assets issue with affiliate marketing. If people start building email lists, they won't quit when the offer is pulled or campaign died.

Anyway, I'm quite new on this and I would like to know what's the best incentive/bribe to grow the email list, one that gives a high conversion rate and also gives some value to the subscriber.


I know the traditional FREE ebook, FREE report or case study, but I'm looking for something more "exotic", that gives more value and better conversion rates.

The best free incentive I've seen was a bundle/toolbox of pdfs and tools, packed nicely into a private page. Anyone tried this?

The value of an email record can be $100 ... or $10 ... or $1 ... or $0.10 ... or $0.01 ... or $0.001 ... or $0.0001 ... or in certain cases even negative.

It is not the number of email address really that is important, but rather the amount and intensity of purchase intent. You should use that to guide your thinking on what incentives your can and should use in order to build a list.

Really depends on the niche.

Dig down and see what the problem that niche is having and then give a tool to solve that issue.

It can be a report, software, giveaway contest for something expensive, it doesn't really matter what you give as long as it relevant to your market and solves some kind of problem. Even if it solves only half the problem and the full solution is paid (even better).

Again, identify the main issues with your niche and than it easy to solve.

Nice trick: Find a magazine in your niche and see what kind of headlines are poping up, they are doing a lot of market research in order to sell those magazine and they know the audience best. You can bet that if you find something super good, once you present it as an incentive you'll have people jumping in.

Good luck

Let's say I'm in the diabetes niche....and I want to build a list with Facebook. I'm new in this niche and I don't know/want/have time to write a free ebook or a tool to give them away.

I'm thinking on a few options:
1) Hire a copywriter that will write a free ebook and auto-responders content to keep the list engaged
2) Curate content and pack it into a bundle of top/best/ bla bla on the web and use that as incentive. Send weekly curated content(I've seen that this is a trend at least on the tech space, where websites and investors are sending curated content with their comment attached)
3) Rent the list to someone else and let him set the auto-responders/content and for this i'll let him send 2-3 sales emails/month


The issues with these approaches:
1) Time spent to find a good,quality writer with experience in the field. It may be expensive. It may be a good option when the list is big enough.
2) A very good, fast and cheap approach. I can use tools like topsy to find high quality content that is shared a lot and i'll make a nice bundle page where i put the links to the resources. However, this lacks originality.
3) How do I find someone who wants to take care of my list. Plus there are some risks involved with this.


What do you think?

Making a report shouldn't take you that long.

After you dig and find the issue you can solve.

Google the solution form different websites and rewrite it on your report or use.

You can also go to"Text Broker" and get someone to write it for you or fiverr or whatever.

Now what I recommend you do first is to make a fake email account and sign up to as many newsletters in that niche and find out what kind of emails they are sending and promoting to you and then using something similar yourself.

Renting a list is only after you got to 50,000+ subscribers.

But again it's like cmdeal said: it's not the list size it the buying mentality of them...

I agree with cmdeal and omrikos. Getting a huge list is nice (and may be profitable), but getting a quality list is what you should try to do. Sending email blasts to many subscribers who will just treat it as spam or something like that wont get you very far.

No offense, but this sort of sounds like:
I want to build a list in niche X because someone posted about it on another thread, but I don't want to put the effort in to understand the demo and create content that they would enjoy so I can sell things to them.

Originally Posted by crysper

Let's say I'm in the diabetes niche....and I want to build a list with Facebook. I'm new in this niche and I don't know/want/have time to write a free ebook or a tool to give them away.

I'm thinking on a few options:
1) Hire a copywriter that will write a free ebook and auto-responders content to keep the list engaged
2) Curate content and pack it into a bundle of top/best/ bla bla on the web and use that as incentive. Send weekly curated content(I've seen that this is a trend at least on the tech space, where websites and investors are sending curated content with their comment attached)
3) Rent the list to someone else and let him set the auto-responders/content and for this i'll let him send 2-3 sales emails/month


The issues with these approaches:
1) Time spent to find a good,quality writer with experience in the field. It may be expensive. It may be a good option when the list is big enough.
2) A very good, fast and cheap approach. I can use tools like topsy to find high quality content that is shared a lot and i'll make a nice bundle page where i put the links to the resources. However, this lacks originality.
3) How do I find someone who wants to take care of my list. Plus there are some risks involved with this.


What do you think?