Home > Paid Traffic Sources > Mobile

---

Mobile carriers to block ads? (11)

---

FT and verge reporting that Mobile carriers in Europe are working on planning to block ads (... and no doubt replace it with their own ...).

Can't believe this would be legal.

http://www.theverge.com/2015/5/15/86...lock-ads-rumor
https://twitter.com/ruskin147/status...733888/photo/1

The technology is developed by Shine (Israeli startup).

I call bullshit to the "meet the true needs of consumers by offering the power of ad control". There must be a monetary motive. Maybe offer a "no ads" plan?

Views on how likely this is to succeed?

---

They are basically doing this because they're not benefitting from the huge revenue streams generated by companies like Google and are now trying to strong-arm them into giving up a share. No way this is going through though, it's a violation of net neutrality and the EU has always been pretty protective of that.

---

Hit the nail on the head I reckon. I see from their website they are based in Hertzeliya. Real Estate prices similar to San Jose, Mountain View, Marin County, in CA. ie: the heart of Israel's "Silicon Valley". No question: this is for-profit business. Their choice of positioning is so wrong. If they were just straight up about it, it might not sound so awful.

Looking at the majority of consumers I think most will prefer to get content and "put up with" ads, as opposed to paying for no ads. If anything the internet has acclimatized people to feeling entitled to getting everything for free.
Workable use-cases might be professional newsfeeds like FT.com, Boomberg, ... where you are dealing with professionals in a professional capacity. But out on the broader web, naaah, no chance.


The money will have to come from somewhere.
Perhaps the Carrier/Telco will collect the payment? And people are already constantly hunting for the cheapest carrier. I can't see it being received with open arms by the consumers. It's one of those ideas that sound amazing in the VC conference room.

---

What if the carriers just bundle it in as an extra feature, along with minutes, free texts etc as they do now. Makes the packages more atractive to customers.. "Enjoy ad free browsing on 4G".. specially if they have clicked a "Phone has a virus" ad lately lol

---

Yes, true. But consumers will still want the lowest prices, and the money has to come from somewhere.
The publishers are not just going to give up their revenue. And "Shine" will want to charge for the software/service. That's why I reckon it will be for premium publications only

my arse

---

This. I read an article on the German news site "Der Spiegel" and it sounded like carriers going more into this direction than the ad-free plans.

They're seeing the massive profit Google and Co. are making via their infrastructure, and want a piece of it If I remember correctly there was a part in the article along the lines of "even activating this technology for an hour or a day would impact Google and Co. to pressure them into some kind of deal". Carriers complain they have to invest in expensive infrastructure while companies like Google benefit heavily from huge profits which would not be possible without the infrastructure.

Bottom line considering the whole situation, I'd be surprised if there would actually be any big impact on anyone of us through this anytime soon.

---

publishers should just gang together and block access to those carriers that are blocking ads?

---

anyone know anything about the technology thats being used? Ie how does it work. Is it like a proxy that will filter and edit content?

---

Hmmm yeah not happening...

Apps are built around ads, websites are built around ads.

Why haven't ISPs done this yet?

---

Got to admit though: sticking it to Google for once does seem a little appealing

---

Some from Slashdot too:
http://yro.slashdot.org/story/15/05/...ble-for-google

---

Home > Paid Traffic Sources > Mobile