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Conquering the land of mobile PIN submits.. The guerrilla warfare (34)


05-14-2015 06:32 PM #1 rudy_z (Member)
Conquering the land of mobile PIN submits.. The guerrilla warfare

Hey all! I'll start with a little bit of introduction and my background

I'm a 20 years old guy from Poland, currently studying in the UK. I've been into the Internet Marketing for quite a long time now with breaks, well, my CPA experience limits to content locking game hacks/keygens few years ago on which I've had some success. Since last year I've been doing SEO, and I spent way too much time and effort on it without much results, also bouncing from one online money making method to other. I regret I didn't discover STM earlier - it REALLY opened my eyes to paid advertising - I can see its potential and I see how it can be a long term business, without worrying about Google updates or a penalty after doing one mistake.. My motivation? It's not even about wealth, it's only about freedom. I will do anything to not end up in a 9-5 job I hate, even if it's well paid. Just nope. Okay, I don't want to make a wall of text here and make any of you bored to death so let's get to the point:

In my first campaign I wanted to go with Brazil GEO and PSafe download ($0.3 payout) but I decided not to because I've got another idea.. I have no idea how it will work out or if it work out, but I thought it's still better to go with something creative than something everyone's doing. I'm also following The Maincourse tutorial. So, yeah, it's kind of crazy, but here's my method:

There's a guy, like underground celebrity in Poland and nearly every teenager knows him. The guy's "nickname" is Popek. I won't get into details here, anyone from Poland reading it right know is probably rolling on the floor laughing already I'm going with celebrity quiz approach, and I'm testing 3 offers - win an iPhone 6, win a gaming console and download tracks in MP3. I'm 99% certain nobody's ever done any banners with him etc., and it's something what you don't usually see on banners especially with slang or other street ghetto language, lol, so I'm hoping for high CTR here on right placements.

If this approach doesn't work out, I'll try with anti virus app installs/pin submits on some cheap GEO.

So, yeah, that's it. I'm currently waiting for Decisive to approve my creatives and then the fun begins!

For all campaign GEO is Poland and average Decisive CPM: $0.36 and each campaign is copied 3 times so I've got 12 campaigns in total (as described in The Maincourse, app-wifi, app-carrier, site-wifi, site-carrier)


Budget: $1000

Campaign 1
Offer: PlayMax - New iPhone 6 - PIN
Payout: $1.57 (AdWorkMedia), $1.60 (MGCash)
Traffic source: Decisive

9 banners + 1 lander for initial testing

Campaign 2
Offer: PlayMax - Win a Konsole - PIN
Payout: $2.04 (AdWorkMedia)

9 banners + 1 lander for initial testing

Campaign 3
Offer: PlayMax - MP3 Club - PIN
Payout: $2.04 (AdWorkMedia)

7 banners + 1 lander for initial testing


Few of my banners and one landing page: (the banners are ugly as fuck but they can catch an eye at least):

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This is how it display on my phone. It says:
"Are more clever than Popek?"
"7/10 of your friends have resolved this quiz!" (dem facebook colors! sneaky)
"Answer 3 questions to win new iPhone 6"
"Quickly, it's 2 minutes left to the end of the offer"


Some of the banners (told you the're ugly as hell):

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I know that testing 3 offers at once might eat up my budget, however, I think that after initial testing I will be able to cut the worst performing one since the banners/landers are very similar in each campaign.

That's a lot of more text than I expected in this first post of my journey, I hope you didn't die from boredom, wish me good luck!

Edit: Damn, Decisive didn't approve the timer and the "7/10 of your friends have resolved this quiz" on the landing page, deleting it will lower the CR.


05-14-2015 10:39 PM #2 vortex (Senior Moderator)

Hi meakess! Thanks for sharing your story - some nice progress with your campaigns.

I like your angle, and testing 3 offers at the same time is not a problem, especially since you're keeping your banner/lander angle generic. With a general, wide-appeal angle like that (I'm basing that on what you said about everyone knowing him), all sweeps offers can potentially be made to work. (Actually, if you want to be even MORE ambitious, you can test even more generic/broader angles that can be applied to any geo, and conquer the world! )

Different traffic networks will have different creative approval criteria. Heck, even different reviewers at the same network will approve differently. (Even the same reviewer's criteria will change with his/her mood!) So if you want to get more "creative" with your creatives , try different networks to see which one is more lenient.

Then again, there's a way to make most networks work, and if you keep optimizing different aspects of your lander and keep submitting different versions for approval, some of them will get approved. The timer didn't get approved? That's OK - there are like 20 or 30 other things you can add to your lander to test one by one. (Sneaky tip: Change a little bit of something and resubmit - if you get lucky, another reviewer may let it through. Don't do this too often though, and don't resubmit the exact same thing twice - or you'd be risking an account ban.)


Best of luck and looking forward to seeing your progress!


Amy


05-15-2015 08:35 PM #3 rudy_z (Member)

Thanks for the tips! I will be testing various angles that can be applied globally after this one for sure

So after first day of testing there are the results:

Campaign 1
Spent: $12.69
0 conversions
ROI: -100%

Campaign 2
Spent: $14.82
0 conversions
ROI: -100%

Campaign 3
Spent: $0
Not approved yet.


There are some good news and bad news. The good news are the banner CTR is between 2.2% and 3% in the initial test, which I think is okay. The bad news are the landing page CTR REALLY sucks, which is 3.48% averaged on first campaign and 3.21% for the second campaign. And I'm not realy sure why Voluum shows that there are 147 clicks from the landing pages to the offers today while the affiliate networks show 43. That's nearly triple the difference... And no conversions.

For now I've cut the placements that are obviously bad, like 500+ views with less than 0.5% CTR. Plan for tommorrow and next few days:

Create 3 different variations of landing page for each campaign (so 6 in total), add more banners and cut the worst performing ones, gather more data to cut bad placements/carriers/handsets. To break even I need at least 15% CTR on the landing page, assuming 3% banner CTR and 1.5% conversion rate on the offer, and 0.13$ CPM.

Question: It might sound kind of stupid, but how many clicks to landing page do I need to cut it? Let's say I have 1k clicks on each variation of the lander (in my case 3), can I cut 2 worse performing landers to end up with 1 at this stage? Is 1k enough?


05-16-2015 04:41 AM #4 vortex (Senior Moderator)

One suggestion here: If I were you, I wouldn't introduce new lander versions at this particular point. I would use the exact same generic lander on all 3 offers, wait until statistical significance is reached, then just use the best offer to do my subsequent lander testing.

If you're trying to test landers and offers at the same time, you'll be waiting forever for anything to reach stat sig. Not to mention you'll need to be spending 3 times the money. After a lot of lander testing, when you have a winner, you can go back and mass test offers again.

Also, regarding CTR: this is actually not your main consideration. Try to focus on CR instead. CTR won't make you money - you can promise your visitors the sky on your lander and make CTR soar, but when they get to your offer page and find out the truth they won't convert. So yes - CTR won't make you money, whereas CR will. The aim is to increase CR - and if you can increase CTR in a way that will result in an increase in CR, then it would be a step in the right direction.

(Having said that: CTR can provide some serious insight into your lander. Stuff like slow load times, broken links on the lander, confusing interface, etc. can all result in a low CTR. And then of course a bad headline/images etc. will negatively affect CTR. However, when comparing 2 landers, only the CR is important, as it already takes all factors into consideration.)

Other than that, you're DEFINITELY on the right track!

Question: It might sound kind of stupid, but how many clicks to landing page do I need to cut it? Let's say I have 1k clicks on each variation of the lander (in my case 3), can I cut 2 worse performing landers to end up with 1 at this stage? Is 1k enough?
There are no stupid questions! And yours is actually a very crucial one to ask at this point - I wished more people would ask that question.

The sample size (e.g. the 1k you gave as an example) will vary with the CR and other variables. The good thing is you don't need to calculate any of that yourself - simply use the method here to cut landers:

http://stmforum.com/forum/showthread...Banners-Part-1



Amy


05-16-2015 07:29 AM #5 _kava_ (Member)

I'm not sure if Popek can make cash rain on your ass. Yes, it can bring attention to your banner but I doubt it'll convert. Anyway give it a try, because if you told me like two years ago that someone will complete a $5 survey to download my farmville hack I definetely wouldn't believe that

Good luck with your journey. I share the same life goals as you, also started from cpa hacks etc., landed here recently (yesterday :P ) plus I'm one year younger and also from Poland


05-16-2015 07:36 AM #6 greenskies (Member)

In the same boat. Pleas keep us updated !!


05-16-2015 04:07 PM #7 rudy_z (Member)

Quote Originally Posted by vortex View Post
One suggestion here: If I were you, I wouldn't introduce new lander versions at this particular point. I would use the exact same generic lander on all 3 offers, wait until statistical significance is reached, then just use the best offer to do my subsequent lander testing.

If you're trying to test landers and offers at the same time, you'll be waiting forever for anything to reach stat sig. Not to mention you'll need to be spending 3 times the money. After a lot of lander testing, when you have a winner, you can go back and mass test offers again.

Also, regarding CTR: this is actually not your main consideration. Try to focus on CR instead. CTR won't make you money - you can promise your visitors the sky on your lander and make CTR soar, but when they get to your offer page and find out the truth they won't convert. So yes - CTR won't make you money, whereas CR will. The aim is to increase CR - and if you can increase CTR in a way that will result in an increase in CR, then it would be a step in the right direction.

(Having said that: CTR can provide some serious insight into your lander. Stuff like slow load times, broken links on the lander, confusing interface, etc. can all result in a low CTR. And then of course a bad headline/images etc. will negatively affect CTR. However, when comparing 2 landers, only the CR is important, as it already takes all factors into consideration.)

Other than that, you're DEFINITELY on the right track!



There are no stupid questions! And yours is actually a very crucial one to ask at this point - I wished more people would ask that question.

The sample size (e.g. the 1k you gave as an example) will vary with the CR and other variables. The good thing is you don't need to calculate any of that yourself - simply use the method here to cut landers:

http://stmforum.com/forum/showthread...Banners-Part-1



Amy

Thanks for the tips again But what if none of the landers converts? For now, I have 3k clicks and more than 3x payout spent on each lander for each offer with 0 conversions. Also, all of them have similar CTR. And it seems pointless to keep testing it without any changes at this point. Also, I don't understand why Voluum shows other number of clicks from landing page to offer than the affiliate network - according to Voluum, I had 50 clicks on offer page today, but only 15 clicks on the affiliate network.


I'm not sure if Popek can make cash rain on your ass. Yes, it can bring attention to your banner but I doubt it'll convert. Anyway give it a try, because if you told me like two years ago that someone will complete a $5 survey to download my farmville hack I definetely wouldn't believe that

Good luck with your journey. I share the same life goals as you, also started from cpa hacks etc., landed here recently (yesterday :P ) plus I'm one year younger and also from Poland
Well, we'll see. I just need to find a way to convert the offers.


05-16-2015 04:43 PM #8 mr_mac (Member)

I'm watching.

(Poland/UK here)

Good luck mate and I'm not laughing, I'm eager to see results

Kind regards
Mac


05-17-2015 12:36 AM #9 vortex (Senior Moderator)

Thanks for the tips again But what if none of the landers converts? For now, I have 3k clicks and more than 3x payout spent on each lander for each offer with 0 conversions. Also, all of them have similar CTR. And it seems pointless to keep testing it without any changes at this point. Also, I don't understand why Voluum shows other number of clicks from landing page to offer than the affiliate network - according to Voluum, I had 50 clicks on offer page today, but only 15 clicks on the affiliate network.
Yikes! It sounds like you're in a catch 22 - neither landers nor offers are converting, so you can't tell which one is the "issue".

To avoid this situation in the future - 2 things you can do (especially important if you're entering a new vertical):

1)Only stick with affiliate networks that are well-known that everybody says you can trust. That way, you can be fairly confident that if your AM tells you an offer is converting well, you can trust that it does. (No offence to your current network - I've never heard of them so can't comment - I'm just making a general statement.)

2)Start with creatives that you know are working at least to some degree, to establish a benchmark, and then keep testing to try and beat it. For example, you can do a lot of spying to see what kinds of landers are being used most often, and start by testing those. Also - there are SO many experienced people on STM! They share a lot of tips that you can pick up and use right away - you just have to spend a bit of time to go through threads, pick them up, and incorporate them into your first landers!

As long as you can be confident in at least one of the factors, you can avoid the catch 22.

Tip: For sweeps landers, bigeasy123 has revealed one that converts:

http://stmforum.com/forum/showthread...ght=bigeasy123

Do your own spying and I'm sure you can "borrow" it from somewhere. That lander still works. Can you do better? Most definitely! But for initial testing, this lander will do.

Jaimmie from F5 also gave out gold nuggets here:

http://stmforum.com/forum/showthread...t=jaimmieriley

There are too many threads worth mentioning but I'll leave you to hit the search function.

So there you go! Use one of those landers to test your offers. If none of them converts, you know for sure the offers are crap.

Additional Tip: Like I said I don't know your network - it may be a great network. But I would recommend that you sign up with some of the other ones as well: Maxbounty and Adsimilis both have great sweeps offers. I could suggest others but they are harder to get into if you don't have experience. And F5 is currently closed to new affiliates.

Regarding click discrepancy: A discrepancy is normal, but 50 vs. 15 does look a bit off. Are you using stuff like exit pops on your lander? That could throw off your stats. Other than that I can't think of anything else. You may want to ask your AM about that and try to get things sorted out that way. (My AM@Advidi once spent over 30 minutes with me playing detective and tracking down a click discrepancy issue (we figured it out in the end), which IMO is the ultimate test of how much a network cares about its affiliates!)

You can also set your VPN to your target geo, browse to your voluum link, click through your lander, change the IP and repeat - do this a few times and see if the clicks registered in voluum and your aff network stats. You may want to pause your campaign and wait 30 minutes to make sure traffic has stopped before doing this test though, to be relatively sure you're the only one clicking.


Sorry for being long-winded!


Amy


05-19-2015 01:45 AM #10 rudy_z (Member)

Quote Originally Posted by vortex View Post
Yikes! It sounds like you're in a catch 22 - neither landers nor offers are converting, so you can't tell which one is the "issue".

To avoid this situation in the future - 2 things you can do (especially important if you're entering a new vertical):

1)Only stick with affiliate networks that are well-known that everybody says you can trust. That way, you can be fairly confident that if your AM tells you an offer is converting well, you can trust that it does. (No offence to your current network - I've never heard of them so can't comment - I'm just making a general statement.)

2)Start with creatives that you know are working at least to some degree, to establish a benchmark, and then keep testing to try and beat it. For example, you can do a lot of spying to see what kinds of landers are being used most often, and start by testing those. Also - there are SO many experienced people on STM! They share a lot of tips that you can pick up and use right away - you just have to spend a bit of time to go through threads, pick them up, and incorporate them into your first landers!

As long as you can be confident in at least one of the factors, you can avoid the catch 22.

Tip: For sweeps landers, bigeasy123 has revealed one that converts:

http://stmforum.com/forum/showthread...ght=bigeasy123

Do your own spying and I'm sure you can "borrow" it from somewhere. That lander still works. Can you do better? Most definitely! But for initial testing, this lander will do.

Jaimmie from F5 also gave out gold nuggets here:

http://stmforum.com/forum/showthread...t=jaimmieriley

There are too many threads worth mentioning but I'll leave you to hit the search function.

So there you go! Use one of those landers to test your offers. If none of them converts, you know for sure the offers are crap.

Additional Tip: Like I said I don't know your network - it may be a great network. But I would recommend that you sign up with some of the other ones as well: Maxbounty and Adsimilis both have great sweeps offers. I could suggest others but they are harder to get into if you don't have experience. And F5 is currently closed to new affiliates.

Regarding click discrepancy: A discrepancy is normal, but 50 vs. 15 does look a bit off. Are you using stuff like exit pops on your lander? That could throw off your stats. Other than that I can't think of anything else. You may want to ask your AM about that and try to get things sorted out that way. (My AM@Advidi once spent over 30 minutes with me playing detective and tracking down a click discrepancy issue (we figured it out in the end), which IMO is the ultimate test of how much a network cares about its affiliates!)

You can also set your VPN to your target geo, browse to your Voluum link, click through your lander, change the IP and repeat - do this a few times and see if the clicks registered in Voluum and your aff network stats. You may want to pause your campaign and wait 30 minutes to make sure traffic has stopped before doing this test though, to be relatively sure you're the only one clicking.


Sorry for being long-winded!


Amy
I don't want to look like I just jumped into the business without doing any research; I was reading STM a lot but didn't know the threads you mentioned, hehe And about the catch 22 - when I was writing my last post, I've only had about 80 clicks on the offers in total so it was kind of impossible to determine if the offers convert or not at this point.

Small update:
I changed the landers and they're now much simpler, with only one question, better heading and better CTA. Generally, I was trying to make these landers as simple as possible to check if they convert at all, and leave myself room to do more split testing if they do. And I dumped the MP3 offer, and I'm left only with game consoles and iPhone 6 sweeps. I've also added 3 more banners to each campaign (bigger ones this time). Some good news and bad news at this point:
The good news are I had first 2 conversions today! Both with iPhone 6.
Stats for the campaigns after the landing pages were changed to simpler (one day of running 18.05.2015):


Campaign 1
Offer: PlayMax - New iPhone 6 - PIN
Spent: $11.83
Conversions: 2 ($3.14 (pi!))
ROI: -73.5%


Campaign 2
Offer: PlayMax - Win a Konsole - PIN
Spent: $12.58
Conversions: 0
ROI: -100%

Overall, since day 1:
Spent: $75.55, made $3.14. well..

The bad news are I messed up with tracking so I can't see where these conversions came from, so yeah. Not so valuable data. I'm trying to fix this with my AM now. The bad news are also that the lander CTR didn't really go up after I changed it (actually only about 0.5% more), but I've got 2 conversions.

I'm going to let the campaigns run for some more time (after I fix the tracking problem). If I get few more conversions on the iPhone offer, I will cut the game console offer and I'll focus only on the iPhone.


05-19-2015 01:56 AM #11 vortex (Senior Moderator)

Congrats on the conversions! Verrrrry nice!

If you end up confirming that the iphone 6 offers is converting OK/well, you can then just use this one offer to massively test creatives.

I hope your tracking issue has been solved. If not, feel free to PM me - nothing a few minutes of chatting over skype can't fix!


Amy


05-28-2015 11:22 AM #12 zeno (Administrator)

How did this end up going? Did the campaign get dropped?

The offer is absolutely critical, as is the process you take in choosing it.

If you are moving on with other campaigns, focus on first making sure you are getting a solid offer that converts and has data at the network to prove it.


05-28-2015 01:18 PM #13 rudy_z (Member)

Quote Originally Posted by zeno View Post
How did this end up going? Did the campaign get dropped?

The offer is absolutely critical, as is the process you take in choosing it.

If you are moving on with other campaigns, focus on first making sure you are getting a solid offer that converts and has data at the network to prove it.
Yeah I just learned it hard way.
What I've done since the last update:

I let the Decisive campaign perish completely. Dropped it completely
Then I made 9 different landers for sweepstakes (actually made 2, ripped 7 from other geos) and a day before yesterday started mass test campaign on Zeropark.
After spending $40, this is how it looks now:

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Just assumed this offer is good because it was the only available WAP sweepstake offer which was looking nice in my geo.

So yeah, never, never ever choose unproven offers. (unless I have a proven lander)

What I'm doing next:
Paused the campaign
Reapplied to Clickdealer and Mundo Media (they have some nice sweepstake offers)
Will try to find out if there are sweepstakes on other geos on my current networks and test these 9 landers again on the proven offer.


How I'm feeling right now:




But I'll get there eventually, slower of faster.


05-28-2015 02:12 PM #14 omrikos (Member)

Haha I know this feeling, I like the pic.

Good luck!


05-28-2015 06:58 PM #15 vortex (Senior Moderator)

LOL buddy! Very cute pic but don't let that image get stuck in your head - not exactly good for your energy or expectations.


Amy


05-28-2015 08:05 PM #16 rudy_z (Member)

Nope, that's just a joke - if I thought I was just burning money I wouldn't be doing AM at all, obviously


06-03-2015 04:03 PM #17 rudy_z (Member)

Okay, time for a small update. Since the last post I haven't completely paused the Polish sweep campaigns as I said, but tried one more offer which paid $4. Surprisingly, this offer converted better than the $1.57 one, but I decided to pause it anyway. The cost of testing became too high, it still didn't convert well enough to gather good chunk of data with my budget considering the Polish traffic on Zeropark is relatively expensive. I ended up spending around $80 on this offer and the best lander had ROI of -40% but still without reaching statistical significance. I will get back to it though, with larger budget/proven lander/really proven offer/more experience.

I've been launching lots of small campaigns in cheaper geos since that time, and here are the results:

Campaign A:

Testing direct iOS/Android game installs in cheaper countries.
Spent: $10.43
Conversions: 0
ROI: -100%
Cutting each offer after it reaches 4x the payout without any conversion.


Campaign B:

Offer: win an iPhone e-mail submit



ROI: -88.92%

The weird thing with this campaign is the Zeropark pop ups gave me less than 1% landing page CTR on most of the landers I tested and 0 conversions. With the domain traffic, the CTR was between 3% and 7%, depending on the traffic, and brought one conversion. Spent $4.76 on pop ups with 0 conversions and $1.99 on domain which brought me 1 conversion and ROI of -62%. Going to pause the pop ups and test little more with domain traffic, if I don't get any other conversion after 5x the payout I will pause this campaign completely.


Campaign C:

PIN submit other than sweeps paid $0.44

Overall stats:




ROI: -17.04%
In this case the domain campaign of this offer is underperforming, making -40.17% ROI while the pop up one makes 69.26% ROI (1.60% CR vs 4.20% CR, but the domain campaign has 3x bigger CTR. Yeah, CTR isn't everything. It turns out they perform nearly exactly the same for the same amount of traffic, but the pop up traffic got higher ROI because it's much cheaper than domain)


Today stats:



ROI: 6.48%

We are green! On pennies though, but you gotta start somewhere
The pop up traffic is getting 35% ROI and the redirects -3.14%.
Still optimizing.


Campaign D:

Another PIN submit, launched today morning. Offer paid $2



Overall ROI: -3.46%
Again the pop ups are overperforming redirects: 78.83% ROI vs. -66.71%


Campaign E is launching tomorrow morning

Cheers!


06-04-2015 10:29 AM #18 mr_mac (Member)

Looks like you are playing the game
Subscribed
Have you tried tier 1 yet?


06-04-2015 11:49 AM #19 caurmen (Administrator)

2 green campaigns! Fantastic!

I'd focus all your energies on checking whether those two remain profitable after you've thrown a bit more traffic their way, and if they do, optimise and scale, optimise and scale!


06-04-2015 02:10 PM #20 luckskywalker (Member)

Subscribed to this, good luck


06-05-2015 12:44 PM #21 vortex (Senior Moderator)

Making some great progress there buddy! Keep testing - you're headed in the right direction!


Amy


06-05-2015 04:16 PM #22 rudy_z (Member)

Quote Originally Posted by mr_mac View Post
Looks like you are playing the game
Subscribed
Have you tried tier 1 yet?
No, not yet, but I'm going to in the beginning of the next week (not English-speaking though)


Quote Originally Posted by caurmen View Post
2 green campaigns! Fantastic!

I'd focus all your energies on checking whether those two remain profitable after you've thrown a bit more traffic their way, and if they do, optimise and scale, optimise and scale!
Thanks! I certainly will if the campaigns reach at least 50% ROI (stable) on the current traffic source.



5th June update:


Campaign A: killed (with around $10 loss). No conversions despite few thousands of clicks. I'd better leave the game installs alone for now

Campaign B: killed ($10 spent, -78% ROI). The pop up traffic was extremely low quality and the domain was too expensive for the $0.75 payout.

Campaign C: killed ($12 spent, -37% ROI). I could actually keep this campaign up, however I was receiving very little traffic for this country and I just prefer to focus on campaign D which is in the same vertical.

Campaign D:

Overall:

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Today (05.06.2015):

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ID:	7209

Yesterday (04.06.2015):

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ID:	7210

Okay, so I've not done anything with this campaign since launching it (I only changed frequency capping from 1 per hour to 1 per 24h).
ROI seems like it's fluctuating randomly, lol. I'm testing 7 different landers and none of them reached statistical significance yet, they perform similarly. Gonna spend some $ and then choose a lander and tweak it. And if it performs well, scale it up.
So I broke even.. But to be honest, I don't really feel any satisfaction or some feeling of "accomplishing" anything. This campaign is working on ripped aggresive landing pages in anti virus vertical - shady as fuck. And I know this feeling will persist if I scale this campaign and achieve profit. Also, my main advantage here is good offer recommended by my AM. However, I'm just thinking of it as a side campaign, while majority of my focus is directed to sweepstakes vertical.


Campaign E:

Paused after $3 spent after seeing landers CTRs of 1-3%. I realized this won't take my anywhere, because yeah, the offer is proven, good and converting, but its payout is $7.5 and my landing pages are shit; just first landers I found while spying.
Time to change approach -
I'm going to work my ass off during the weekend on the sweep landers, I'm not saying I'm going to build them from scratch because my coding skills are basic, but I'm going to significantly change these landers (mainly for different angles, got few ideas already). Also, the good thing is my AM recommended me an offer that is paying almost $3 and it's SOI (e-mail submit) for 1st tier country (not-English speaking tho). So that will be perfect ground for testing.

Cheers!


06-12-2015 11:57 AM #23 rudy_z (Member)

Hey! I got my follow along name changed thanks to Caurmen, the previous one was boring as hell


The sweeps:

So during the last week I was creating more landers for the sweeps which took me shitloads of time since my coding skills are crawling.. lel.. However, it's slowly getting better.
Came up with 5 landers (2 of them were tweaked ripped ones) and here are the results:


For pops:

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Domains:

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Turned out that I've been getting lots of iPad and iPhone volume with nearly no clicks. Paused the iOS as soon as I realized that, but still lost a little bit of money. The best lander on pop ups had 1.68% CTR which sucks.. It's around $0.2 eCPC. Didn't expect such bad CTR, even on much worse (IMO) landers in Polish geo I was getting 2%++. Dropping this campaign anyway - I will be testing landers in the language I know. I'm going to focus on the anti virus campaign anyway for now.

The antivirus:

This is the campaign I was breaking even on - and a day before yesterday I got payout bump - from $2 to $4. Yeah, they doubled it Technically I should be getting 100% ROI but the reality is different obviously..

Quick recap how the campaign is performing so far:
Before the payout bump, I tested 7 landers on Zeropark and chose 3 of them with slightly positive ROI after they reached stat. significance.
After the bump I registered on few other traffic sources and created campaigns with these 3 landers to scale. In the meantime I created 3 variations for each of these 3 landers and threw it on Zeropark to test.

Results so far:

Traffic source #1:

$38 spent for 2 conversions in total ($8 revenue). This traffic source has the best CTR overall, but the conversions suck. I was also bidding way too high in the beginning.

Traffic source #2 and #3:

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The #2 one is running only for about one hour now with $1 spent - I can't really tell anything yet but this first conversion is a good sign
The #3 one got $11 spend for 2 conversions, but similarly to the #1 traffic I was bidding way too high at the beginning.

Zeropark new landers testing:

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I will let all the traffic sources and landers run as they are now for today and then cut the worst ones. I should eventually end up with stable positive ROI assuming the offer won't randomly stop converting.

My AM also recommended me good Whatsapp offer which is #2 on my list to test


06-12-2015 01:16 PM #24 cbrughmans (Member)

These pay outs are way too low for a mobile content campaign to be succesful; you should at least double them to make any money. get in touch with me to get this taken care of.


06-14-2015 01:16 AM #25 rudy_z (Member)

Guys..... SWEET JESUS, FUCK YES ( ͡° ͜ʖ ͡°)







Finally... My first proper green day On the anti virus campaign Thanks to Amy - she pushed me to really try this campaign harder. It's really small, tiny success.. But it's the first time I can see that I actually did make some money on these PIN submits

So after 2 days of testing the 10 landers on Zeropark I chose the best converting one and I ran it today. The attempt to scale didn't end up very well - the best traffic source was on -50%. However, I know what mistake I did - I wanted to scale it too soon. I didn't really have any good lander with relatively stable ROI; instead I was rotating 3 landers on the new traffic source that performed similarly in previous test and I didn't have any data after the payout bump.

What's more - I haven't touched almost any placement on Zeropark yet so after optimizing it the ROI will go little bit higher.

Other good news are I was accepted to Clickdealer and they have literally tons of offers for my geo.

Next steps:
- test how this campaign works on the traffic source that made -50% ROI before
- in the meantime test few other antivirus offers recommended by my AM
- after the offer test keep testing new lander variations
- scale!

Feeling pumped!


06-14-2015 01:46 AM #26 stitch (Member)

Looking good. Keep pushing and stay focused!


06-14-2015 02:38 PM #27 vortex (Senior Moderator)

Holy crap bud!

Thanks for giving me credit - but you were the one that did all this! And yes - testing more landers to achieve better ROI before scaling would be a good idea - it will make the scaling much more rewarding (psychologically and financially). And once you have a good lander, speak to all your AMs to compile a list of the best antivirus offers, sort them by geo, get your lander translated into the languages for these geos, and test all of them at min bid to find the best offers/geos. Then back to testing more landers to futher optimize each of those promising offers and go from there!

Antivirus is an evergreen niche. Once you have a continuous improvement process in place, you can milk this niche in multiple geos for years to come!

Have fun scaling!


Amy


06-23-2015 01:12 AM #28 rudy_z (Member)

It's been a few days since the last update - nothing interesting until last few days. Lel, I should update this thread more often with less text instead of once a 10 days and a wall of text.

Stats on the profitable anti virus campaign since the last update (campaign A):

Cost: $243.20
Revenue: $260.80
ROI: 7.23%

After I had managed to get this campaign profitable I started testing other landers/offers and nothing actually beat the original lander/offer combo. However, even the main one started to convert little bit worse. Yesterday I also paused the pop ups campaign because it was sitting on break even/slight minus ROI and left the redirect one. I also cut the worst performing carrier. ROI took off but now I'm getting very little volume. The plan for now is to optimize the shit out of this lander and try it on pop ups and other traffic sources.

Today stats (campaign A):

Cost: $14.02
Revenue: $20
ROI: 42.62%

These stats include testing 5 variations of the "original" lander (different headlines).

I also launched similar campaign on other geo, will spare you the details here but it was getting -30% ROI on the beginning, but after testing few landers and few offers I'm at +60% ROI now at $43 spend (today). The winning lander was the one from the campaign A, now testing other variations of it. The two first offers I was testing got around -30% ROI and the new one is on +60%, which is nice. Scaling will be fun

I'm also about to take off with another sweepstake campaign attempt.. People that can bring sweeps to profit are like wizards to me now, but if they can - why can't I. I've got 10 totally different landing pages ready, also I've got proven, top converting offer that was recommended to me in 2 networks and it's in English.. I just need to figure out how to make them load much faster than 2 secs that I'm getting now.

Overall stats for today:



Overall stats since the last update:



I'm happy about this break even - it's like free learning material. Let's see if I can get June profitable!
Nah, wrong - I WILL make it profitable. I'm feeling that I'm really close to steady $xx/day profit!


TL;DR :

I was testing other offers/landers on the profitable campaign, results were shit, went back to the original combo, results worse than at the beginning, cut carriers/popups, sitting at +40% roi on small volume and testing new lander variations. Also started new AV campaign on new geo, +60% ROI on $40/day spend - very promising.


06-23-2015 06:12 AM #29 vortex (Senior Moderator)

People that can bring sweeps to profit are like wizards to me now, but if they can - why can't I.
That's such a self-empowering concept! It's not about who is smarter or more creative - it's all about testing, and focusing on one thing for a while until innovation starts to kicks in - which it inevitably does after focusing on anything for a while.

I WILL make it profitable. I'm feeling that I'm really close to steady $xx/day profit!
Not enough people are aware of the fact that positive thinking will actually influence the outcome in a very powerful way, but we know better don't we?


I just need to figure out how to make them load much faster than 2 secs that I'm getting now.
I don't remember if this ever came up during our chat - but are you using a CDN? If not, that would be the first thing I'd suggest looking into.

This website will also give you a lot of suggestions on how to optimize speed: http://gtmetrix.com/ After it analyzes your page, it will provide actionable suggestions, as well as give you minified versions of your code, plus optimized images (tip: click on each item in the test results to find these optimized code/images).

In addition - here are very useful threads on how to decrease page load time:

http://stmforum.com/forum/showthread...s-Loading-Time
http://stmforum.com/forum/showthread...se-Your-Profit
http://stmforum.com/forum/showthread...y-ANOTHER-10-!

You're clearly "in the zone" now and things can only improve with further testing! Something to think about though: Since you're clearly getting the hang of antivirus offers and have some good landing pages - it may be a better approach to focus on this vertical instead of branching out into sweeps at this point. There are so many antivirus offers across so many geos - you may be able to make more progress by focusing on testing antivirus landers and scaling out to other geos, as opposed to splitting your energy across 2 niches. However, as always, trust your intuition - if the thought of working both verticals is appealing to you, don't let anyone stop you from doing so!



Amy


06-23-2015 01:43 PM #30 laurencestanley (Member)

Wise words there Amy!

Considering how far you have got with Anti Virus campaigns, it seems a shame to split your workload on a totally new project. Put any extra energy in to really maxing out Anti Virus offers

Quote Originally Posted by vortex View Post
That's such a self-empowering concept! It's not about who is smarter or more creative - it's all about testing, and focusing on one thing for a while until innovation starts to kicks in - which it inevitably does after focusing on anything for a while.



Not enough people are aware of the fact that positive thinking will actually influence the outcome in a very powerful way, but we know better don't we?




I don't remember if this ever came up during our chat - but are you using a CDN? If not, that would be the first thing I'd suggest looking into.

This website will also give you a lot of suggestions on how to optimize speed: http://gtmetrix.com/ After it analyzes your page, it will provide actionable suggestions, as well as give you minified versions of your code, plus optimized images (tip: click on each item in the test results to find these optimized code/images).

In addition - here are very useful threads on how to decrease page load time:

http://stmforum.com/forum/showthread...s-Loading-Time
http://stmforum.com/forum/showthread...se-Your-Profit
http://stmforum.com/forum/showthread...y-ANOTHER-10-!

You're clearly "in the zone" now and things can only improve with further testing! Something to think about though: Since you're clearly getting the hang of antivirus offers and have some good landing pages - it may be a better approach to focus on this vertical instead of branching out into sweeps at this point. There are so many antivirus offers across so many geos - you may be able to make more progress by focusing on testing antivirus landers and scaling out to other geos, as opposed to splitting your energy across 2 niches. However, as always, trust your intuition - if the thought of working both verticals is appealing to you, don't let anyone stop you from doing so!



Amy


06-24-2015 06:28 PM #31 rudy_z (Member)

Thanks guys for the feedback! I've not launched the sweeps yet and I don't know when I will; focusing on the AV campaigns now.
Small update:
The offer that was giving me +60% ROI was paused a day after the last update.. The offers I was breaking even with before now perform much worse, the CR is getting smaller each day.

Considering that I've got a proven lander which gave me positive ROI on few offers (even if just for a while) I had it translated to 5 other languages. I launched campaigns on 6 other geos today (all non English speaking) and in each geo I'm testing 3-4 offers recommended by AM. I'm planning to spend around 3x the offer payout on each one (some of them are paid $10+). Gonna spend some money on this but hopefully I'll be able to pick some gold nuggets from it. I'd appreciate any suggestion since it's the first time I'm doing such "mass" offer testing (well, it's probably tiny for most of the more experienced AMs but it's for me it's massive )

Thanks!


06-25-2015 12:53 AM #32 vortex (Senior Moderator)

That's exactly what I'd do if I was in your situation!

Look forward to seeing how many good offers you'll uncover in the process...


Amy


11-25-2015 10:37 AM #33 caurmen (Administrator)

Nice - congrats!


11-25-2015 07:01 PM #34 vortex (Senior Moderator)

I remember you telling me about this on skype. Thanks for updating this thread. The big takeaway here is that when you don't go where everybody else is, it is sometimes easier to make money. Congrats and I'll see you at AWA real soon!


Amy


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