Hey all! I'll start with a little bit of introduction and my background 
I'm a 20 years old guy from Poland, currently studying in the UK. I've been into the Internet Marketing for quite a long time now with breaks, well, my CPA experience limits to content locking game hacks/keygens few years ago on which I've had some success. Since last year I've been doing SEO, and I spent way too much time and effort on it without much results, also bouncing from one online money making method to other. I regret I didn't discover STM earlier - it REALLY opened my eyes to paid advertising - I can see its potential and I see how it can be a long term business, without worrying about Google updates or a penalty after doing one mistake.. My motivation? It's not even about wealth, it's only about freedom. I will do anything to not end up in a 9-5 job I hate, even if it's well paid. Just nope. Okay, I don't want to make a wall of text here and make any of you bored to death so let's get to the point:
In my first campaign I wanted to go with Brazil GEO and PSafe download ($0.3 payout) but I decided not to because I've got another idea.. I have no idea how it will work out or if it work out, but I thought it's still better to go with something creative than something everyone's doing. I'm also following The Maincourse tutorial. So, yeah, it's kind of crazy, but here's my method:
There's a guy, like underground celebrity in Poland and nearly every teenager knows him. The guy's "nickname" is Popek. I won't get into details here, anyone from Poland reading it right know is probably rolling on the floor laughing already
I'm going with celebrity quiz approach, and I'm testing 3 offers - win an iPhone 6, win a gaming console and download tracks in MP3. I'm 99% certain nobody's ever done any banners with him etc., and it's something what you don't usually see on banners especially with slang or other street ghetto language, lol, so I'm hoping for high CTR here on right placements.
If this approach doesn't work out, I'll try with anti virus app installs/pin submits on some cheap GEO.
So, yeah, that's it. I'm currently waiting for Decisive to approve my creatives and then the fun begins!
For all campaign GEO is Poland and average Decisive CPM: $0.36 and each campaign is copied 3 times so I've got 12 campaigns in total (as described in The Maincourse, app-wifi, app-carrier, site-wifi, site-carrier)
Budget: $1000
Campaign 1
Offer: PlayMax - New iPhone 6 - PIN
Payout: $1.57 (AdWorkMedia), $1.60 (MGCash)
Traffic source: Decisive
9 banners + 1 lander for initial testing
Campaign 2
Offer: PlayMax - Win a Konsole - PIN
Payout: $2.04 (AdWorkMedia)
9 banners + 1 lander for initial testing
Campaign 3
Offer: PlayMax - MP3 Club - PIN
Payout: $2.04 (AdWorkMedia)
7 banners + 1 lander for initial testing
Few of my banners and one landing page: (the banners are ugly as fuck but they can catch an eye at least):

This is how it display on my phone. It says:
"Are more clever than Popek?"
"7/10 of your friends have resolved this quiz!" (dem facebook colors! sneaky)
"Answer 3 questions to win new iPhone 6"
"Quickly, it's 2 minutes left to the end of the offer"
Some of the banners (told you the're ugly as hell):




I know that testing 3 offers at once might eat up my budget, however, I think that after initial testing I will be able to cut the worst performing one since the banners/landers are very similar in each campaign.
That's a lot of more text than I expected in this first post of my journey, I hope you didn't die from boredom, wish me good luck! 
Edit: Damn, Decisive didn't approve the timer and the "7/10 of your friends have resolved this quiz" on the landing page, deleting it will lower the CR.
Hi meakess! Thanks for sharing your story - some nice progress with your campaigns. 
I like your angle, and testing 3 offers at the same time is not a problem, especially since you're keeping your banner/lander angle generic. With a general, wide-appeal angle like that (I'm basing that on what you said about everyone knowing him), all sweeps offers can potentially be made to work. (Actually, if you want to be even MORE ambitious, you can test even more generic/broader angles that can be applied to any geo, and conquer the world!
)
Different traffic networks will have different creative approval criteria. Heck, even different reviewers at the same network will approve differently. (Even the same reviewer's criteria will change with his/her mood!) So if you want to get more "creative" with your creatives
, try different networks to see which one is more lenient.
Then again, there's a way to make most networks work, and if you keep optimizing different aspects of your lander and keep submitting different versions for approval, some of them will get approved. The timer didn't get approved? That's OK - there are like 20 or 30 other things you can add to your lander to test one by one. (Sneaky tip: Change a little bit of something and resubmit - if you get lucky, another reviewer may let it through. Don't do this too often though, and don't resubmit the exact same thing twice - or you'd be risking an account ban.)
Best of luck and looking forward to seeing your progress!
Amy
Thanks for the tips! I will be testing various angles that can be applied globally after this one for sure 
So after first day of testing there are the results:
Campaign 1
Spent: $12.69
0 conversions
ROI: -100%
Campaign 2
Spent: $14.82
0 conversions
ROI: -100%
Campaign 3
Spent: $0
Not approved yet.
There are some good news and bad news. The good news are the banner CTR is between 2.2% and 3% in the initial test, which I think is okay. The bad news are the landing page CTR REALLY sucks, which is 3.48% averaged on first campaign and 3.21% for the second campaign. And I'm not realy sure why
For now I've cut the placements that are obviously bad, like 500+ views with less than 0.5% CTR. Plan for tommorrow and next few days:
Create 3 different variations of landing page for each campaign (so 6 in total), add more banners and cut the worst performing ones, gather more data to cut bad placements/carriers/handsets. To break even I need at least 15% CTR on the landing page, assuming 3% banner CTR and 1.5% conversion rate on the offer, and 0.13$ CPM.
Question: It might sound kind of stupid, but how many clicks to landing page do I need to cut it? Let's say I have 1k clicks on each variation of the lander (in my case 3), can I cut 2 worse performing landers to end up with 1 at this stage? Is 1k enough?
One suggestion here: If I were you, I wouldn't introduce new lander versions at this particular point. I would use the exact same generic lander on all 3 offers, wait until statistical significance is reached, then just use the best offer to do my subsequent lander testing.
If you're trying to test landers and offers at the same time, you'll be waiting forever for anything to reach stat sig. Not to mention you'll need to be spending 3 times the money. After a lot of lander testing, when you have a winner, you can go back and mass test offers again. 
Also, regarding CTR: this is actually not your main consideration. Try to focus on CR instead. CTR won't make you money - you can promise your visitors the sky on your lander and make CTR soar, but when they get to your offer page and find out the truth they won't convert. So yes - CTR won't make you money, whereas CR will.
The aim is to increase CR - and if you can increase CTR in a way that will result in an increase in CR, then it would be a step in the right direction.
(Having said that: CTR can provide some serious insight into your lander. Stuff like slow load times, broken links on the lander, confusing interface, etc. can all result in a low CTR. And then of course a bad headline/images etc. will negatively affect CTR. However, when comparing 2 landers, only the CR is important, as it already takes all factors into consideration.)
Other than that, you're DEFINITELY on the right track!

I'm not sure if Popek can make cash rain on your ass. Yes, it can bring attention to your banner but I doubt it'll convert. Anyway give it a try, because if you told me like two years ago that someone will complete a $5 survey to download my farmville hack I definetely wouldn't believe that
Good luck with your journey. I share the same life goals as you, also started from cpa hacks etc., landed here recently (yesterday :P ) plus I'm one year younger and also from Poland
In the same boat. Pleas keep us updated !!
But what if none of the landers converts? For now, I have 3k clicks and more than 3x payout spent on each lander for each offer with 0 conversions. Also, all of them have similar CTR. And it seems pointless to keep testing it without any changes at this point. Also, I don't understand why I'm watching.
(Poland/UK here)
Good luck mate and I'm not laughing, I'm eager to see results 
Kind regards
Mac
And about the catch 22 - when I was writing my last post, I've only had about 80 clicks on the offers in total so it was kind of impossible to determine if the offers convert or not at this point.Congrats on the conversions! Verrrrry nice!
If you end up confirming that the iphone 6 offers is converting OK/well, you can then just use this one offer to massively test creatives.
I hope your tracking issue has been solved. If not, feel free to PM me - nothing a few minutes of chatting over skype can't fix!
Amy
How did this end up going? Did the campaign get dropped?
The offer is absolutely critical, as is the process you take in choosing it.
If you are moving on with other campaigns, focus on first making sure you are getting a solid offer that converts and has data at the network to prove it.


Haha I know this feeling, I like the pic.
Good luck!
LOL buddy! Very cute pic but don't let that image get stuck in your head - not exactly good for your energy or expectations. 
Amy
Nope, that's just a joke - if I thought I was just burning money I wouldn't be doing AM at all, obviously 
Okay, time for a small update. Since the last post I haven't completely paused the Polish sweep campaigns as I said, but tried one more offer which paid $4. Surprisingly, this offer converted better than the $1.57 one, but I decided to pause it anyway. The cost of testing became too high, it still didn't convert well enough to gather good chunk of data with my budget considering the Polish traffic on Zeropark is relatively expensive. I ended up spending around $80 on this offer and the best lander had ROI of -40% but still without reaching statistical significance. I will get back to it though, with larger budget/proven lander/really proven offer/more experience.
I've been launching lots of small campaigns in cheaper geos since that time, and here are the results:
Campaign A:
Testing direct iOS/Android game installs in cheaper countries.
Spent: $10.43
Conversions: 0
ROI: -100%
Cutting each offer after it reaches 4x the payout without any conversion.
Campaign B:
Offer: win an iPhone e-mail submit

ROI: -88.92%
The weird thing with this campaign is the Zeropark pop ups gave me less than 1% landing page CTR on most of the landers I tested and 0 conversions. With the domain traffic, the CTR was between 3% and 7%, depending on the traffic, and brought one conversion. Spent $4.76 on pop ups with 0 conversions and $1.99 on domain which brought me 1 conversion and ROI of -62%. Going to pause the pop ups and test little more with domain traffic, if I don't get any other conversion after 5x the payout I will pause this campaign completely.
Campaign C:
PIN submit other than sweeps paid $0.44
Overall stats:

ROI: -17.04%
In this case the domain campaign of this offer is underperforming, making -40.17% ROI while the pop up one makes 69.26% ROI (1.60% CR vs 4.20% CR, but the domain campaign has 3x bigger CTR. Yeah, CTR isn't everything. It turns out they perform nearly exactly the same for the same amount of traffic, but the pop up traffic got higher ROI because it's much cheaper than domain)
Today stats:

ROI: 6.48%
We are green! On pennies though, but you gotta start somewhere 
The pop up traffic is getting 35% ROI and the redirects -3.14%.
Still optimizing.
Campaign D:
Another PIN submit, launched today morning. Offer paid $2

Overall ROI: -3.46%
Again the pop ups are overperforming redirects: 78.83% ROI vs. -66.71%
Campaign E is launching tomorrow morning
Cheers!
Looks like you are playing the game 
Subscribed
Have you tried tier 1 yet?
2 green campaigns! Fantastic!
I'd focus all your energies on checking whether those two remain profitable after you've thrown a bit more traffic their way, and if they do, optimise and scale, optimise and scale!
Subscribed to this, good luck
Making some great progress there buddy! Keep testing - you're headed in the right direction!
Amy
(not English-speaking though)


Hey! I got my follow along name changed thanks to Caurmen, the previous one was boring as hell
The sweeps:
So during the last week I was creating more landers for the sweeps which took me shitloads of time since my coding skills are crawling.. lel.. However, it's slowly getting better.
Came up with 5 landers (2 of them were tweaked ripped ones) and here are the results:
For pops:

Domains:

Turned out that I've been getting lots of iPad and iPhone volume with nearly no clicks. Paused the iOS as soon as I realized that, but still lost a little bit of money. The best lander on pop ups had 1.68% CTR which sucks.. It's around $0.2 eCPC. Didn't expect such bad CTR, even on much worse (IMO) landers in Polish geo I was getting 2%++. Dropping this campaign anyway - I will be testing landers in the language I know. I'm going to focus on the anti virus campaign anyway for now.
The antivirus:
This is the campaign I was breaking even on - and a day before yesterday I got payout bump - from $2 to $4. Yeah, they doubled it
Technically I should be getting 100% ROI but the reality is different obviously..
Quick recap how the campaign is performing so far:
Before the payout bump, I tested 7 landers on Zeropark and chose 3 of them with slightly positive ROI after they reached stat. significance.
After the bump I registered on few other traffic sources and created campaigns with these 3 landers to scale. In the meantime I created 3 variations for each of these 3 landers and threw it on Zeropark to test.
Results so far:
Traffic source #1:
$38 spent for 2 conversions in total ($8 revenue). This traffic source has the best CTR overall, but the conversions suck. I was also bidding way too high in the beginning.
Traffic source #2 and #3:

The #2 one is running only for about one hour now with $1 spent - I can't really tell anything yet but this first conversion is a good sign 
The #3 one got $11 spend for 2 conversions, but similarly to the #1 traffic I was bidding way too high at the beginning.
Zeropark new landers testing:

I will let all the traffic sources and landers run as they are now for today and then cut the worst ones. I should eventually end up with stable positive ROI assuming the offer won't randomly stop converting.
My AM also recommended me good Whatsapp offer which is #2 on my list to test 
These pay outs are way too low for a mobile content campaign to be succesful; you should at least double them to make any money. get in touch with me to get this taken care of.
Guys..... SWEET JESUS, FUCK YES ( ͡° ͜ʖ ͡°)


Finally... My first proper green day
On the anti virus campaign
Thanks to Amy - she pushed me to really try this campaign harder. It's really small, tiny success.. But it's the first time I can see that I actually did make some money on these PIN submits 
So after 2 days of testing the 10 landers on Zeropark I chose the best converting one and I ran it today. The attempt to scale didn't end up very well - the best traffic source was on -50%. However, I know what mistake I did - I wanted to scale it too soon. I didn't really have any good lander with relatively stable ROI; instead I was rotating 3 landers on the new traffic source that performed similarly in previous test and I didn't have any data after the payout bump.
What's more - I haven't touched almost any placement on Zeropark yet so after optimizing it the ROI will go little bit higher.
Other good news are I was accepted to Clickdealer and they have literally tons of offers for my geo.
Next steps:
- test how this campaign works on the traffic source that made -50% ROI before
- in the meantime test few other antivirus offers recommended by my AM
- after the offer test keep testing new lander variations
- scale!
Feeling pumped!
Looking good. Keep pushing and stay focused!
Holy crap bud! 
Thanks for giving me credit - but you were the one that did all this! And yes - testing more landers to achieve better ROI before scaling would be a good idea - it will make the scaling much more rewarding (psychologically and financially). And once you have a good lander, speak to all your AMs to compile a list of the best antivirus offers, sort them by geo, get your lander translated into the languages for these geos, and test all of them at min bid to find the best offers/geos. Then back to testing more landers to futher optimize each of those promising offers and go from there!
Antivirus is an evergreen niche. Once you have a continuous improvement process in place, you can milk this niche in multiple geos for years to come!
Have fun scaling! 
Amy
It's been a few days since the last update - nothing interesting until last few days. Lel, I should update this thread more often with less text instead of once a 10 days and a wall of text.
Stats on the profitable anti virus campaign since the last update (campaign A):
Cost: $243.20
Revenue: $260.80
ROI: 7.23%
After I had managed to get this campaign profitable I started testing other landers/offers and nothing actually beat the original lander/offer combo. However, even the main one started to convert little bit worse. Yesterday I also paused the pop ups campaign because it was sitting on break even/slight minus ROI and left the redirect one. I also cut the worst performing carrier. ROI took off but now I'm getting very little volume. The plan for now is to optimize the shit out of this lander and try it on pop ups and other traffic sources.
Today stats (campaign A):
Cost: $14.02
Revenue: $20
ROI: 42.62%
These stats include testing 5 variations of the "original" lander (different headlines).
I also launched similar campaign on other geo, will spare you the details here but it was getting -30% ROI on the beginning, but after testing few landers and few offers I'm at +60% ROI now at $43 spend (today). The winning lander was the one from the campaign A, now testing other variations of it. The two first offers I was testing got around -30% ROI and the new one is on +60%, which is nice. Scaling will be fun 
I'm also about to take off with another sweepstake campaign attempt.. People that can bring sweeps to profit are like wizards to me now, but if they can - why can't I. I've got 10 totally different landing pages ready, also I've got proven, top converting offer that was recommended to me in 2 networks and it's in English.. I just need to figure out how to make them load much faster than 2 secs that I'm getting now.
Overall stats for today:

Overall stats since the last update:

I'm happy about this break even - it's like free learning material. Let's see if I can get June profitable!
Nah, wrong - I WILL make it profitable. I'm feeling that I'm really close to steady $xx/day profit!
TL;DR :
I was testing other offers/landers on the profitable campaign, results were shit, went back to the original combo, results worse than at the beginning, cut carriers/popups, sitting at +40% roi on small volume and testing new lander variations. Also started new AV campaign on new geo, +60% ROI on $40/day spend - very promising.

Wise words there Amy!
Considering how far you have got with Anti Virus campaigns, it seems a shame to split your workload on a totally new project. Put any extra energy in to really maxing out Anti Virus offers 
Thanks guys for the feedback! I've not launched the sweeps yet and I don't know when I will; focusing on the AV campaigns now.
Small update:
The offer that was giving me +60% ROI was paused a day after the last update.. The offers I was breaking even with before now perform much worse, the CR is getting smaller each day.
Considering that I've got a proven lander which gave me positive ROI on few offers (even if just for a while) I had it translated to 5 other languages. I launched campaigns on 6 other geos today (all non English speaking) and in each geo I'm testing 3-4 offers recommended by AM. I'm planning to spend around 3x the offer payout on each one (some of them are paid $10+). Gonna spend some money on this but hopefully I'll be able to pick some gold nuggets from it. I'd appreciate any suggestion since it's the first time I'm doing such "mass" offer testing (well, it's probably tiny for most of the more experienced AMs but it's for me it's massive
)
Thanks!
That's exactly what I'd do if I was in your situation!
Look forward to seeing how many good offers you'll uncover in the process...
Amy
Nice - congrats!
I remember you telling me about this on skype. Thanks for updating this thread. The big takeaway here is that when you don't go where everybody else is, it is sometimes easier to make money. Congrats and I'll see you at AWA real soon!
Amy