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Pay Per Call is More than Just Search! (3)

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Pay per call is definitely a search driven business and lots of publishers are succeeding with search traffic, but there are many other categories that work well on different traffic sources.

Here are some recommendations for campaigns on some of the other traffic sources:

Mobile Display:
What works: Travel, Edu, Livelinks.
Tip: Generic campaigns that appeal to a wide audience work best.
Example campaigns: Free 5 Night Stay, Book Hotels, Student Loan Debt Relief.

Desktop Display:
What works: Financial, Debt, Edu.
Tip: Think of a reason why the user needs to call/pick up the phone (phone only deals, call now).
Example campaigns: Legal, Credit Repair, Student Loan Debt Relief.

PPV:
What works: Edu, Travel, Debt.
Tip: This is interruption marketing, give the user a reason to call/pick up the phone!
Example campaigns: Sylvan, Student Loan Debt Relief, Book Hotels.

Facebook:
What works: Diet, Auto, Travel, Debt, Home services.
Tip: Images matter! Create urgency to call and pick up the phone.
Example campaigns: Jenny Craig, Junk Cars, Free 5 Night Stay, Student Loan Debt Relief, Lawncare.

Email:
What works: Debt, Payday, Edu
Tip: Lots of users check email on their phones! Use tel: links to click to call.
Example campaigns: Student Loan Debt, Payday Loans, EDU Seeker

Print:
What works: Tax, Diet, Home services
Tip: Use a call promotion phone number, in case an offer goes down and you lose your number.
Example campaigns: Tax Debt, The Fresh Diet, Hughes Net, Lawncare, Pest Control.

TV:
What works: Dentist, Debt, Home services, Diet.
Tips: Outsource creative development to someone with experience. (Fiverr?)
Example campaigns: Find a Dentist, Student Loan Debt Relief, Hughes Net, Fresh Diet, Walk In Tubs

Radio:
What works: Dentist, Debt, Home services, Diet.
Tip: Use a vanity number and repeat it, over and over!
What works: Find a Dentist, Student Loan Debt Relief, Hughes Net, Fresh Diet, Walk In Tubs

Thanks to Amber Leno, Distribution Manager at RingPartner, for compiling this list!

-Mike

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Mike, Is it possible to also provide top traffic sources for each of the above, i.e which ad networks are working best for PPC offers in Mobile display, desktop display, etc.?

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I'll do my best.

PPC Search - Google Adwords (Call-Only Campaigns)
PPV - TrafficVance
Display - It's hard to say, publishers have success with multiple networks and don't always tell us where they are advertising.
Social - Facebook Ads

Add me on Skype (RingPartnerMike) to discuss more.

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