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Tried to test gaming campaign .. and I failed. (3)


05-12-2015 09:27 AM #1 brandalex (Member)
Tried to test gaming campaign .. and I failed.

Hi

I’m a newbie trying to push gaming campaign on FB, but I get some problems.
The CTR on FB has already ok, its about 3, but the price is still higher than the advertiser gave to us.
Whats wrong with the campaign?
Whats the normal gaming price on AU, US, CA and MY ?
Maybe I should use someone else’s creatives to marketing this game?( If the advertisers allowed)

We are a new apartment on our company, almost everyone have no experience on media buying.

So please kindly give me some suggestions so that I can try to make balance..

Thanks.

Best,


05-12-2015 11:24 AM #2 affiliaxeguy (Member)

can you share some more info on this campaign
on which spot are you advertising on FB?
how did you set the campaign to work, is it CPC or oCPM?
how large is your reach in sense of audience?
are you targeting mobile/web?
are you targeting both male and female? what age?


05-12-2015 04:45 PM #3 brandalex (Member)

Thanks for your reply !
I'm running the game" The Summoners"

https://play.google.com/store/apps/d...hesummonersapk


and I run it on US, DE, CA and MY.
Its on oCPM

I'm targeting on mobile and only target on male from 14 to 36.
Only RPG and Cards interest..

I got the offer around 3 dollar and I have to pay around 5 dollar on FB CPI...


Could anyone can tell me whats wrong with me?

Thanks.

Best,


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